Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus


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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist

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Experts Writing On This Blog


John Ekman

John Ekman is the Chief Conversionista of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. You can find more inspiring posts on John’s own blog on Conversion Rate Optimization. (Swedes will find John’s tutorials on konvertering and konverteringsgrad highly useful). Follow John on Twitter @conversionista.

Kathryn Aragon

Katharyn Aragon is the editor of The Daily Egg and publisher of the C4Report. She is committed to helping businesses communicate, connect, convert...and capture their market. Follow her on Twitter and Google+.

Simon Campbell

Simon Campbell, a writer from Qwaya, a Facebook ad campaign tool. He writes about social media. If you have more social media marketing questions, feel free to ask Simon on Twitter @SimonXCambell.

Get Instant Access to Our Free Short Course

We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

Earn points and get some Scientist Schwag

When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.

Warning

May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.

Conversion Scientist Library

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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

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Latest Articles from our Conversion Blog

Selling Visual Products Online: Case Study
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How important are images to your landing page? The formula we use in our Chemistry of a Successful Landing Page includes the element “Image” as a necessary component. At the heart of this is the need for the visitor to imagine owning the product or ser …

You Are What You Wear: Why Conversion Scientists Wear a Lab Coat
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Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?” Why do Conversion Scientists wear a lab coat? This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence …

It’s Too Late to Optimize. It’s Too Laaaaaate.
its too late to optimize

One Republic’s breakout hit in 2007 was “Apologize.” It’s a very sad-yet-beautiful tune. It’s also one of those songs that our brains like to play with. “It’s too late to order fries. It’s too laaaaate.” Every year when September rolls around, my brain …

Before You Pop the Champagne, Do Some Post-test Analysis [INFOGRAPHIC]
Would you rather have 90% increase in conversion rate or 90% increase in profit?

One of the best reasons to do website optimization is for the wins, when you’ve found a change that delivers real revenue to the bottom line. But before you celebrate, check out this infographic for Marshall Downy’s sobering presentation at Which Test …

CRO Secrets of The Conversion Scientist [VIDEO]

Brian Massey is a professional website optimizer. He runs the company Conversion Sciences and is the author of the book Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist. In this interview, Alex Harris uncovers: 1. The re …

Here’s What $10 Million Looks Like to Us
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We don’t really know what $10 million in cash looks like, but we do know what $10 million in additional revenue looks like. To us, it looks like winning test results. It’s the graphs and spreadsheets that calculate the impact of often small changes on …

Tides of Your Website and Tests that Lie [AUDIO]

What if this test had been stopped on Thursday? We encourage every online marketer to begin experimenting with split testing as soon as possible. It is a skillset that empowers marketing to really understand their visitors and generate more revenue fro …

Digital Elite Camp 2014 Photo Album

Dear Mom, Just came back from a speaking tour of Europe. One of the highlights was Digital Elite Camp 2014 in Tallinn, Estonia. I met some of the smartest people in online marketing. We shared ideas, we danced, and we swam in the freezing Baltic Sea. H …

12 Rules for Maximizing Conversions from AdWords

Today we have a guest post by Derek Hooker, Chief of Search Marketing at White Shark Media™. Google AdWords is a very impressive advertising platform. It provides us with numerous tools and features to work with and make our campaigns better. As long a …

The Science of Pricing [INFOGRAPHIC]
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Choosing the right price for your product can be stressful and confusing: Pick a low price and you’ll earn too little from your sales, pick a high price and you’ll sell only a few products. So, what is the best pricing practice for my product? The foll …

The Blue Line that Frustrates Your Visitors
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The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. The Conversion Rate Function: Actions over Visitors Here is where we find the solid blue line in our websites. It runs throu …

Your Competitors can See What You’re Testing
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How helpful would it be to know what prices and features your competition was thinking about using? One of my readers just sent me a very revealing screenshot. It is one of the pricing pages that Optimizely is testing. It was found by “spying” on their …

Agencies are being asked for Conversion Optimization Services

Conversion optimization is now a recognized discipline in the digital marketing stack. This stack roughly looks like this: Brand Development Awareness Advertising Web Property Development Search Marketing Conversion Optimization Loyalty and Evangelism …