From the Lab

The Magnetic Effect of Drawn Video

Popularity: 5%

Drawn video has a unique ability to engage visitors and increase conversion.

Social Moonshine: Converting Social Media Connections to Leads and Sales

Popularity: 5%

In your rush to get as many Likes, Follows, Connections and +1′s as you can, have you thought about how you are going to turn those fans and friends into leads and sales?

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If You Don’t Tell Your Kids About Conversion, Who Will?

Popularity: 6%

No parent relishes having “the talk” about conversion rates. No one wants to tell their kids: “Kids, conversion rates are still only around 2 percent” or tell them the naked truth about all the sites out there that were never optimized. Or point out that they’re hanging with the wrong crowd when it comes to [...]

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7 Marketing Lessons Learned When Naming My New Book

Popularity: 12%

After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all [...]

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Conversion Conference: One Conference that Should Pay for Itself Quickly

Popularity: 6%

I don’t pay to attend many conferences, but I think I’m pretty good at picking those that give me information I can use “on Monday.” Conversion Conference is definitely one of those. Just look at some of the agenda items:

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Online Sales Conversion is a Hero’s Journey

Popularity: 6%

The Iliad and The Odyssey, TV Sitcoms, your Website….what do they all have in common? The Hero’s Journey. Recently I read that Dan Harmon, creator of the quirky TV show Community (NBC) uses the literary device of the Hero’s Journey to map out his episodes. They all involve taking someone from his comfort zone, through [...]

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When it Comes to Online Marketing, You Could Hold All The Cards

Popularity: 8%

At the start of 2011, I wrote about the poker hand, the winning strategy, the high cards that let you compete against every other site their customers will visit. Creating and optimizing interesting content that helps visitors find what they need is a high card. Social media and attention to conversion metrics are cards that [...]

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