Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus

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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist


Experts Writing On This Blog

John Ekman

John Ekman is the Chief Conversionista of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. You can find more inspiring posts on John’s own blog on Conversion Rate Optimization. (Swedes will find John’s tutorials on konvertering and konverteringsgrad highly useful). Follow John on Twitter @conversionista.

Kathryn Aragon

Katharyn Aragon is the editor of The Daily Egg and publisher of the C4Report. She is committed to helping businesses communicate, connect, convert...and capture their market. Follow her on Twitter and Google+.

Simon Campbell

Simon Campbell, a writer from Qwaya, a Facebook ad campaign tool. He writes about social media. If you have more social media marketing questions, feel free to ask Simon on Twitter @SimonXCambell.

Get Instant Access to Our Free Short Course

We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

Earn points and get some Scientist Schwag

When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.


May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.


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Nine articles that will
make you more money on the web.

I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

Webinars, Presentations, and Other Offers

Latest Articles from our Conversion Blog

From Viral to Buyral: Designing Buyer Journeys [CASE STUDY]
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Online retailer iNature Skincare® sponsored a video that turned into a phenomenon. Released on October 29, 2014, the Comfortable: 50 People 1 Question video had garnered over 4 million views within two weeks. iNature Skincare had sponsored a viral hit. …

Google Analytics Blind Spots
Google Blind Spots Featured Image

Are you blind because your Google Analytics setup has blind spots? Do you know when one of your visitors gets a 404 error? You should. Podcast: Download (Duration: 9:11 — 8.4MB) Subscribe to the Podcast If you enjoyed this, please leave a review …

A New Book From Jeffrey and Bryan Eisenberg
buyer legends featured image

It was a book by Jeffrey and Bryan Eisenberg that helped launch Conversion Sciences as a business way back in 2006, Waiting for Your Cat to Bark? These brothers and Austin residents have together and individually produced a number of eye-opening and gr …

Your Rotating Headers Don’t Have to Kill Your Conversion Rate

It’s like a virus on the web: Rotating Headers, also called “Sliders”. Designers recommend them. Content Management Systems provide widgets to implement them. And everyone is copying their competitors, which makes them spread. Those of us that test web …

Landing Pages that Make Search Marketers Successful [VIDEO]

The folks at SEMRush hosted The Conversion Scientist for an entertaining hour on how to design Landing Pages. It was fun and educational, and if you missed it you can see the entire thing right here. Hosted by SEMRush’s David Black, we covered the key …

The Future of Content Marketing-Michael Brenner [INFOGRAPHIC]
Michael Brenner-Ascend Summit 2014-Future of Content Marketing-thumb

Michael Brenner has four kids. That violates my rule of parenting: “Never let them outnumber you.” He seems to be handling things fine, and even made the kids a part of his inspiring Ascend Summit presentation “The Future of Content Marketing.” Michael …

Use Google Analytics to Win at Content Marketing [INFOGRAPHIC]
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Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for al …

Google Analytics Setup Basics [Audio]

We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference. Like naming your Views so that you can find the right one easily. Or adding a RAW data view so that you can effectively “bac …

5 Fastest Ways to Generate Leads Using LeadPages [Review]
5 FASTEST WAYS To Generate Leads Using LeadPages

LeadPages offers features that we are finding very valuable for generating leads, especially for an inbound, content-driven program like ours. However, the free account is probably not going to offer the support and features that you need. …

How to Present a High-Converting Value Proposition [CASE STUDY]
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The most important part of your website is your value proposition. Find out how to communicate it in words and images. Too often, we confuse our tag line with our value proposition. For a website, the value proposition is the critical message that asks …

Mobile Advertising [INFOGRAPHIC]
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The folks at have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing we’d like to put a fine point on is this: For …

What are You Really Selling on Your Landing Page? [CASE STUDY]
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What is your landing page selling? You can answer this question in one of three ways: It’s selling what I promised in an ad or email It’s selling my company and its services All of the above The right answer is number one. Number two is an About Us pag …

Communicate More Creatively with Analytics
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People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. Podcast: Download (Duration: 10:03 — 13.8MB) Subscribe to the Podcast If you …

Rand Fishkin Cracks the SEO Code in 2015
Rand Fishkin-SEO in 2015-Business of Software USA 2014-thumb

I had the pleasure of meeting and hearing Rand Fishkin speak at Business of Software USA in Boston. As former head of, he’s a guy who knows his stuff when it comes to SEO and search marketing in general. So I captured a live instagraph infograp …