Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus

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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist


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We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

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When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.


May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.


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Nine articles that will
make you more money on the web.

I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

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Latest Articles from our Conversion Blog

A Call to End CRO Forever
We optimize more than conversion rates.

The optimization industry is plagued most by a  poor acronym: CRO. Here is my reasoning for changing this damaging moniker. The Importance of Acronyms The three letter acronym (TLA) used to define an industry or organization is crucial to its success. …

How to Approach Bloggers about Guest Posting: Dos and Don’ts
how to find and be an awesome guest blogger feature image

When I first met Brian Massey, I had just attended a presentation he gave about his success with The Conversion Scientist Blog. I learned a lot during the presentation and was impressed by the analytics he shared about the blog’s readership and subscri …

We Want to Give You $10K This Year for a Referral
how do you feel about us giving you 10 grand feature image

We just sent a sizable check to someone. They didn’t do any work for us. They didn’t deliver any software, designs or furniture. They didn’t install a hot tub or trim the trees outside our office. They didn’t threaten us. All they did was trust us to h …

Why PPC+CRO are So Sweet Together
conversion plus search is a natural match feature image

We just finished a webinar that was, for me, one of the most fascinating I’ve participated in. The reason is that Jim McKinley of 360Partners brought in some very interesting data on the relationship between PPC and CRO. You know how data gets me excit …

The Cognitive Biases that Infest Your Website Redesign
which of your cognitive biases are killing your conversion rate

I state that, “A redesign is a big ball of bias-driven assumptions” in my September Marketing Land column The Biases that Drive Crazy Decisions. A large part of the column is dedicated to the biases found in website redesigns. These include Pro-innovat …

9 Website Optimization Mistakes Even Smart Agencies Make
where can you go wrong doing CRO feature image

Marketers have always relied on testing. But let’s be honest. It’s probably only in the last few years that they’ve begun discussing conversion rates rather than golf scores over a beer. The Austin #CRO community is a dedicated bunch:@peeplaja @jtronde …

5 SEO Insights Pivotal to Optimizing Your Website for Conversion
SEO & CRO are better together feature image

Search engine algorithms are evolving at higher paces than ever before. The frequent updates to these algorithms – especially Google’s search algorithm updates – have made it harder to “game” the system using Search Engine Optimization (SEO). This has …

4 Ways to Get a CRO Budget for Next Year
make your case for a cro budget in 2016 feature image

If you ever went to the government and asked them what your fair share of taxes should be, they would first ask you how much you made last year. And that would likely be the answer. Likewise, a conversion optimizer would probably be the last person to …

The CRO + SEM Agency: Challenges and Opportunities
Online Business Match Made in Heaven Feature Image

Will CRO agencies adopt SEM, or will SEM agencies integrate CRO? The perfect storm of online business, the peanut butter and jelly, the gin and tonic, the Abbot and Costello will be SEM and CRO. The reason is that the conversion rate of any business is …

Increase Conversions on Low-Traffic Websites
what are the conversion options for low traffic websites

Here’s a common question: “How do you increase conversions when you only get a small amount of traffic?” The first answer is, go get more traffic. The closer your conversions are to zero, the closer your conversion optimization efforts will be to guess …

Dear America, Don’t Worry About Mobile Commerce [INFOGRAPHIC]
mCommerce is Growing at 300 Percent the Rate of eCommerce

“We’ve got mCommerce covered. Sincerely, the rest of the world.” What if I told you that there was an under-served segment of your marketplace, a segment that is growing three times faster than your current visitors? What if I told you this segment was …

How do you decide what elements of your site to test?
5 stepts to determine what to test on a website

Today’s question is at the heart of website optimization. “How do you decide what elements of a site to test?” A better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion …

What are some strategies for reducing bounce rate?
Reducing Bounces and Exits

This is a common question, and requires an understanding of the definitions of bounce rate.” The bounce rate is a bit slippery and requires some examination. The intention of measuring the bounce rate is to figure out how many of your visitors are leav …