Wednesday, April 23rd, 2014

From the Lab

LOGMyCalls’ Conversation Analytics Data From Calls Analyzed in Q1.2014 [INFOGRAPHIC]

Call tracking is what happens BEFORE the call. Conversation Analyitcs is what happens ON the call. LogMyCalls’ Conversation Analytics uses sophisticated speech recognition technology and hundreds of thousands of proprietary algorithms to extract data from phone calls. McKay Allen shared the results from those Conversation Analytics in this incredible infographic.  Some interesting takeaways: If an […]

Read more of this article

It’s All About You: The Future of High Quality Link-building

Google keeps messing with us. As soon as we thought we had Panda down, they introduced Penguin. Frankly, we weren’t too excited about the learning curve on that one. Then they threw an invisibility cloak over keywords used in Google searches, which made it even harder to figure out how people were finding us. And […]

Read more of this article

A New Kind of Marketing Battery: Google’s New Smart Lists

Marketing Batteries: These are powerful online devices that can actually store attention. Marketing batteries get charged up on the attention that you pay for by running ads, by investing in SEO, by doing press releases, by blogging, by creating webinars. All you have to do is tap into them after they are charged. Customer Batteries contain […]

Read more of this article

Scarcity and Optimization: The Monopoly Web Page Strategy

Monopoly is the quintessential game of American capitalism. For better or worse, it focuses the player on one goal: maximizing the number of dollars in your pile. Everyone has their own strategy and their preferred properties to own and build. Your little sister may only buy properties if she likes the color. Excellent monopoly players […]

Read more of this article

Science: It’s Not Just for High School Anymore

In his blog post announcing a new version of Visual Website Optimizer, Paras Chopra makes it clear that they want to bring the scientific method to online marketers. You can get the tools. Who is sitting in your chair? We’ve been doing this since 2006. Paras says, “” He also says something that I think […]

Read more of this article

Build an Audience for your Video in 7 Days

This is a guest post by Mike Tyler. A leader without an audience is just a man yelling things. There comes a time when every marketer faces the decision of whether to pursue video as part of their marketing strategy. The difficulties in this venture come in several forms. For example, you’ll need to determine […]

Read more of this article

If You Could Ask Only One Question of Your Visitors, What Should It Be?

This is a guest post by Mark Hall. Brian Massey posed a great question to me the other day: If you could ask your site visitors only one question, what should it be? I love this question because it distills pre-conversion user research down to its essence: how can you best glean the “why” motivations […]

Read more of this article