Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus


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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist

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We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

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When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.

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Latest Articles from our Conversion Blog

Increase Conversions on Low-Traffic Websites
what are the conversion options for low traffic websites

Here’s a common question: “How do you increase conversions when you only get a small amount of traffic?” The first answer is, go get more traffic. The closer your conversions are to zero, the closer your conversion optimization efforts will be to guess …

Dear America, Don’t Worry About Mobile Commerce [INFOGRAPHIC]
mCommerce is Growing at 300 Percent the Rate of eCommerce

“We’ve got mCommerce covered. Sincerely, the rest of the world.” What if I told you that there was an under-served segment of your marketplace, a segment that is growing three times faster than your current visitors? What if I told you this segment was …

How do you decide what elements of your site to test?
5 stepts to determine what to test on a website

Today’s question is at the heart of website optimization. “How do you decide what elements of a site to test?” A better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion …

What are some strategies for reducing bounce rate?
Reducing Bounces and Exits

This is a common question, and requires an understanding of the definitions of bounce rate.” The bounce rate is a bit slippery and requires some examination. The intention of measuring the bounce rate is to figure out how many of your visitors are leav …

Seasonal Online Retailers’ Optimization Habits
Analyzing but not optimizing

We can hear the bells! With just a few days left in summer, parents are now easing their way out of summer camps, Disney vacations, and scrambling to prep their kids for the new school year. Retailers reliant on the back to school rush have run out of …

How to Create a Hypothesis List and Get a Date, Too
why i want to install optimization tools on my dating profile feature image

As a Conversion Scientist, I used my background in Conversion Rate Optimization and Landing Pages to create the first draft of my OkCupid profile, the landing page of me. I utilized the chemistry of a successful landing page formula to make sure I hit …

Get More Online Sales with the Elements of Conversion
Create a Reaction When You Optimize

One of my most requested and highest rated presentations is The Chemistry of the Landing Page. It’s part of our Conversion Course. The elements combine to make an effective landing page. Here’s the equation for a successful landing page: Our tried and …

Headlines: 14 Ways to Make Them Amazing
the best tested and proved headlines feature image

One of my webinar attendees asked the question, “What are some of the best headlines you’ve tested?” Of course, most of the best headlines I’ve found were the ones I’ve written. Well, that’s not completely true. They were the best until I tested them. …

The Conference Where it’s OK to Get Emotional
ungagged conference teaser feature image

Does it pay to criticize Google? Probably not. But Brian Massey thinks that Google is doing website owners a disservice by almost forcing them to move to responsive web design (RWD) to support a “mobile friendly” website. Here, Brian says “It’s an irre …

Why You Can’t Ignore Mobile Web Traffic
The Myth of Mobile Optimization Best Practices Debunked

  Mobile Web 2.0: Judgment Day was recorded on July 23, 2015.   Our Mobile 2.0 Judgment Day webinar with Joel Harvey & Brian Massey tossed best practices out the window so that you can finally get some solid information about how to optim …

What I Learned About Conversion Optimization from a Dating Profile
Dating landing page mark up feature image

Brian Massey does a live markup of an OK Cupid dating profile using the same criteria that he uses when critiquing a business landing page. Conversion Sciences employee Megan Hoover has agreed to be the test subject, using conversion optimization techn …

Get Around Website Blind Spots with Split Testing Software [PODCAST]
Find out how your visitors became customers with multi-goal tests.

How many goals do you set when you’re designing a split test for your website? We’re goal-crazy here in the lab at Conversion Sciences. It is not unusual for our tests have dozens of goals. Why is that? We see split testing as a data collection activit …

Conversion Optimization is Like Retirement Planning, Just More Exciting
Conversion Optimization is Compounding Interest for Your Business

A shocking graph; The power of compound interest; What 7% a month growth gets you. I had to study the graphic two or three times before my brain registered what it was saying. We recently enacted a new retirement plan here at Conversion Sciences — a S …

Your Own Conversion Optimization Team
Build a Website Optimization Team

We’re proud of our website optimization family here at Conversion Sciences and display this fact proudly on our fictitious mobile conversion vehicle, CRO-1. This represents the team we put on each of our clients when we look for more revenue on the sit …