From the Lab

7 Marketing Lessons Learned When Naming My New Book

Popularity: 6%

After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all [...]

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Conversion Conference: One Conference that Should Pay for Itself Quickly

Popularity: 5%

I don’t pay to attend many conferences, but I think I’m pretty good at picking those that give me information I can use “on Monday.” Conversion Conference is definitely one of those. Just look at some of the agenda items:

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Online Sales Conversion is a Hero’s Journey

Popularity: 5%

The Iliad and The Odyssey, TV Sitcoms, your Website….what do they all have in common? The Hero’s Journey. Recently I read that Dan Harmon, creator of the quirky TV show Community (NBC) uses the literary device of the Hero’s Journey to map out his episodes. They all involve taking someone from his comfort zone, through [...]

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When it Comes to Online Marketing, You Could Hold All The Cards

Popularity: 7%

At the start of 2011, I wrote about the poker hand, the winning strategy, the high cards that let you compete against every other site their customers will visit. Creating and optimizing interesting content that helps visitors find what they need is a high card. Social media and attention to conversion metrics are cards that [...]

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Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Popularity: 22%

Will the holiday card we chose convert “Bah Humbug” into the “Love Bug?” Follow along as we express our gratitude to you and show you why we chose the holiday card we did. We hope we’ve been able to make 2011 a great year for you, since you’ve made it a great year for [...]

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How a Blogcano Helps Both Sides of the Conversion Rate Fraction

Popularity: 7%

Google keeps tweaking its search algorithms to help them send the right customers to your site. Increase your conversion rate by thinking like a blogcano.

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Google Analytics and the Accidental Porn Site

Popularity: 12%

This is a guest post by Susan Lahey of Fishpond Content. Anybody who’s installed Google Analytics on his website can tout all the cool insights it provides: Who visited your site and how they wound up there; which pages they lingered on and which ones send them packing. It’s almost voyeuristic. Every morning with my [...]

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