From the Lab

Big Testing is Better Than Big Data – For Further Study

Big Data is Good—But Big Testing is Better | Chief Marketer @chiefmartec “out of 12,000 experiments that Google ran in 2009, only about 10% of them resulted in adopted changes.” You are not Google. But you must realize that in every industry, an online leader is going to emerge, and it will be the company [...]

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Critiquing a College Break Landing Page with CrazyEgg

It’s graduation time and you know what that means; summer vacation! This is the perfect time for students to travel before getting back to school next semester or starting their careers. The big, bouncy brains over at CrazyEgg did a search for “best graduation getaway” and came up with this landing page to critique. Brian [...]

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Who Should Consider Crowdsourced Conversion Optimization?

This is a guest post by Hagi Erez, Founder/COO Pluralis. CMOs and CRO professionals all know the challenges and the extensive resources (both financial and human) that are involved in building the ultimate landing page — the one that doesn’t stop converting. I said, “Why not build a community of professional optimizers, via the power [...]

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Which Test Won Live Event This Week!

The Conversion Sciences team is packing up the coffee cup beakers and the lab coats and heading to downtown Austin for the Which Test Won Live Event happening this Thursday and Friday. We know you have a few questions, so here’s the rundown. What is Which Test Won Live? “WhichTestWon’s The Live Event is the [...]

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Strategic Use of Ebooks and the Science of Color in Marketing – For Further Study

How to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects). Content is the way you charge and release [...]

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UX Design for Form Validation and Visitor Personas – For Further Study

The Ultimate UX Design of Form Validation – Designmodo Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth. So, it is sad that so many [...]

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Website Review for iSiteBuild

The fun folks over at Marketing Words assembled a group of website experts to critique a site, and invited the Conversion Scientist himself to submit his thoughts.  iSiteBuild was kind enough to put their site out there for some constructive feedback!   The great thing about this group of professionals is that they all have [...]

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