Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus


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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist

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Experts Writing On This Blog


John Ekman

John Ekman is the Chief Conversionista of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. You can find more inspiring posts on John’s own blog on Conversion Rate Optimization. (Swedes will find John’s tutorials on konvertering and konverteringsgrad highly useful). Follow John on Twitter @conversionista.

Kathryn Aragon

Katharyn Aragon is the editor of The Daily Egg and publisher of the C4Report. She is committed to helping businesses communicate, connect, convert...and capture their market. Follow her on Twitter and Google+.

Simon Campbell

Simon Campbell, a writer from Qwaya, a Facebook ad campaign tool. He writes about social media. If you have more social media marketing questions, feel free to ask Simon on Twitter @SimonXCambell.

Get Instant Access to Our Free Short Course

We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

Earn points and get some Scientist Schwag

When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.

Warning

May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.

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Nine articles that will
make you more money on the web.

I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

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Latest Articles from our Conversion Blog

A Formula for Rating Lead Quality [My Dating Landing Page]
Ideal Qualified Leads Feature Images

As a scientist, I’m obsessed with data in every aspect of my life. I calculate wait times in lines based on number of customers and speed of the checkout clerk. I check multiple spreadsheets and websites to optimize cash back rewards and airline points …

What 80% of Ecommerce Shoppers Want From Your Site [INFOGRAPHIC]
Give Online Shoppers What They Want

What are online shoppers looking for?  No matter what you’re selling, knowing the answer to this question is the first step to figuring out how to give them what they want. The Conversion Scientists here spend their time testing ecommerce sites, and th …

Turn an Image into a Landing Page Power Up
What story are your landing page images telling?

Oli Gardner will make you blush when he rips your landing page copy from its safe HTML home and shows you what it says as a plain text file. I got to thinking, what if we just pulled the images from your website? Would they be able to tell the story of …

Best Practices are Killing Your Mobile Conversion Rates
Mobile Design Essentials with Joel Harvey

The BestPracticlopse may be eating your mobile conversion rates. Brian Massey and Joel Harvey have been making waves at conferences from Portland to Boston. Their presentations have been killing some of the sacred cows of mobile website design. Joel wi …

The Ultimate Question for Website Optimization
What would happen if you stopped optimizing today?

What would happen if you suddenly pulled the plug on your website optimization efforts? The question behind the question is, “How much has website optimization contributed to our online sales?” We all know that the results we see in our tests don’t ref …

This Website Redesign Got 250% More Leads Before it Was Finished
Website Redesign Step by Step

We recently began the split-testing process for a B2B ecommerce company. This is only remarkable because we signed this deal over a year ago. What happened to delay testing so long? A website redesign. The four-month redesign turned into a six month re …

Why Conversion Optimizers Should Think Like a Marine
Optimizing Your Website Like a Marine Rifleman

Every Marine goes through two weeks of basic marksmanship training. Before they fire a single live round, they spend an entire week sitting in the grass, aiming at a white drum and squeezing the trigger until they hear the metallic “click” of the firin …

Landing Page Templates that Maximize Conversions
Pick the landing page templates that maximize conversions.

What to look for in a high-converting landing page template. A friend of mine recently offered me an expensive Giant brand road bike that he wasn’t using in exchange for some help on his website. He runs a local carpet cleaning service in San Marcos, T …

Map Out a 300% Conversion Rate Increase
Get a 300% increase in conversions without redesigning your website

In January a large property listing website announced they’d increased conversions by 300%. They’d significantly changed the site’s design and the way they searched for properties, delivering results by travel time rather than miles radius. In March a …

Going Mobile for Mobile Conversions [Hello Chicago]
Conversion Sciences roadtripping to Chicago on June 2

If you live in Chicago, we’re bringing one of our most important presentations right to you. If you don’t live in Chicago, may I suggest you get that Ford Fairlane lubed and tuned up for a road trip. You’ll want to be there on June 2. We’re going mobil …

See Me at Conversion World and Keep Your Pajamas On
Learn a formula for landing pages

There’s a formula for your landing pages that guide you to to get the reaction you’re aiming for.  You’re paying for the traffic: now’s your chance to get the most from it. The first ever online CRO conference is fast-approaching, and if you want that …