Conversion Scientist Blog & Course
Nine Articles that your visitors will reward you for reading.
We spend our days making websites sell and our nights writing about it here.
If you need online sales, join our free short course.
We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.
If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.
“I did not realize how much value and potential my site had.”
Becky Sparks Parker, Denhaus
My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.
Brian Massey, Conversion Scientist
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We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic
It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.
Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.
- Understanding Personas
- Avoid Email Superstitions
- Write Persuasive Copy
- Basic Marketing Math Made
- Landing Pages
And, yes, there is much more.
Earn points and get some Scientist Schwag
When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.
May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.
Free Short Course
Nine articles that will
make you more money on the web.
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October 22-24, 2014
The perfect use of your commute. Be ready to get more sales from your website by the time you get to work.
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Friday September 12, 2014 in Vancouver Canada
Latest Articles from our Conversion Blog
August 25, 2014 by Brian Massey, The Conversion Scientist
Why would conferences require their speakers to “behave?” What are show management and show sponsors concerned about? Why do many shows want to review slide decks prior to the show? You can find out what happens when these protections are removed at th …
August 21, 2014 by Brian Massey, The Conversion Scientist
Questions can be powerful things, if the questions are good and are leading us in the right direction (normally this means toward better results). When the questions are about the statistical significance of your marketing results, you’ve got a winnin …
August 18, 2014 by Brian Massey, The Conversion Scientist
My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project. His perspective comes in response to the number of times he’s heard things like: “I want the design to pop!” “I want my …
August 8, 2014 by Brian Massey, The Conversion Scientist
When we stand up a website, perhaps the most valuable question we can ask about our visitors is, “What triggered them come to our website? What problem are they trying to solve?” The question is different when someone comes on their smartphone. The que …
July 30, 2014 by Brian Massey, The Conversion Scientist
SwellNoMore is one business that changed its cart for technical reasons, and ended up changing their visitors behavior in the process. How many steps should your checkout process have? There are conflicting theories. Some believe that every click, ever …
July 27, 2014 by Brian Massey, The Conversion Scientist
Statistical significance: It’s not just for impressing your date anymore. If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis. When you say, “We tried that. It didn’t work,” you are claiming to …
July 24, 2014 by Brian Massey, The Conversion Scientist
There are two broad categories of visitors to your site. Understanding them will make you a better at conversion copywriting. You’ll deliver copy, offers and landing pages that perform. By “better” I mean “money generating” or “lead generating.” Intere …
July 21, 2014 by Brian Massey, The Conversion Scientist
How important are images to your landing page? The formula we use in our Chemistry of a Successful Landing Page includes the element “Image” as a necessary component. At the heart of this is the need for the visitor to imagine owning the product or ser …
July 16, 2014 by Brian Massey, The Conversion Scientist
Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?” Why do Conversion Scientists wear a lab coat? This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence …
July 10, 2014 by Brian Massey, The Conversion Scientist
One Republic’s breakout hit in 2007 was “Apologize.” It’s a very sad-yet-beautiful tune. It’s also one of those songs that our brains like to play with. “It’s too late to order fries. It’s too laaaaate.” Every year when September rolls around, my brain …
July 9, 2014 by Brian Massey, The Conversion Scientist
One of the best reasons to do website optimization is for the wins, when you’ve found a change that delivers real revenue to the bottom line. But before you celebrate, check out this infographic for Marshall Downy’s sobering presentation at Which Test …