Conversion Scientist Blog & Course
Nine Articles that your visitors will reward you for reading.
We spend our days making websites sell and our nights writing about it here.
If you need online sales, join our free short course.
We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.
If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.
“I did not realize how much value and potential my site had.”
Becky Sparks Parker, Denhaus
My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.
Brian Massey, Conversion Scientist
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We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic
It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.
Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.
- Understanding Personas
- Avoid Email Superstitions
- Write Persuasive Copy
- Basic Marketing Math Made
- Landing Pages
And, yes, there is much more.
Earn points and get some Scientist Schwag
When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.
May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.
Free Short Course
Nine articles that will
make you more money on the web.
Latest Articles from our Conversion Blog
November 13, 2015 by Brian Massey, The Conversion Scientist
When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra-lean. You’re 45-days-in-a-lifeboat lean. You’re hide-behind-a-flagpole lean. Instead of building an MVP, we prefer to build an MVNP: the Maximum Viable Non-Product. Podcast and Transcript. …
November 11, 2015 by Brian Massey, The Conversion Scientist
Do you know how copyright works? Are you sure you understand “fair use” of content? Are you vulnerable to having your trademarks stolen from you? These are some of the questions Ruth Carter addressed in her Ungagged conference presentation “Social Media Horror Stories.” Here are my instagraph notes. …
November 10, 2015 by Brian Massey, The Conversion Scientist
What are the characteristics of a high-performing organic web page? How would you measure it? What are the things that get it shared? In his Ungagged Conference presentation “Increasing Your Content IQ” Jordan Koene gives us three strategies for SEO Co …
November 3, 2015 by Brian Massey, The Conversion Scientist
What does a landing page have to do to generate more software trials from visitors? One of the sites I reviewed during my webinar The Science of the Landing Page with Avangate was Mac Mail to Outloook Converter. The primary call to action on this page …
October 29, 2015 by Brian Massey, The Conversion Scientist
How would you find a 508% increase in leads from your most important landing page? Here’s how Comnio did it. What Makes Up Your Value Proposition I’m often asked questions like, “What would you test first on a landing page?” and, “What do you test on l …
October 20, 2015 by Brian Massey, The Conversion Scientist
When you’re building a blog to bring traffic to your site, it’s the organic search traffic that makes or breaks your efforts. A blog post is an SEO landing page. It draws visitors through the graces of the search engines. SEO landing pages are challeng …