Conversion Scientist Blog & Course
Nine Articles that your visitors will reward you for reading.
We spend our days making websites sell and our nights writing about it here.
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We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.
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“I did not realize how much value and potential my site had.”
Becky Sparks Parker, Denhaus
My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.
Brian Massey, Conversion Scientist
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Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.
- Understanding Personas
- Avoid Email Superstitions
- Write Persuasive Copy
- Basic Marketing Math Made
- Landing Pages
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Latest Articles from our Conversion Blog
October 1, 2015 by Brian Massey, The Conversion Scientist
The optimization industry is plagued most by a poor acronym: CRO. Here is my reasoning for changing this damaging moniker. The Importance of Acronyms The three letter acronym (TLA) used to define an industry or organization is crucial to its success. …
September 30, 2015 by Brian Massey, The Conversion Scientist
What’s on the Conversion Scientist’s reading list these days? Business Insider: 20 Cognitive Biases that Screw Up Your Decisions If I was to rename this article, it would be, “20 Kinds of Best Practices and Why They Won’t Work”. It is bad news to rely …
September 24, 2015 by Brian Massey, The Conversion Scientist
We just sent a sizable check to someone. They didn’t do any work for us. They didn’t deliver any software, designs or furniture. They didn’t install a hot tub or trim the trees outside our office. They didn’t threaten us. All they did was trust us to h …
September 23, 2015 by Brian Massey, The Conversion Scientist
We just finished a webinar that was, for me, one of the most fascinating I’ve participated in. The reason is that Jim McKinley of 360Partners brought in some very interesting data on the relationship between PPC and CRO. You know how data gets me excit …
September 21, 2015 by Brian Massey, The Conversion Scientist
I state that, “A redesign is a big ball of bias-driven assumptions” in my September Marketing Land column The Biases that Drive Crazy Decisions. A large part of the column is dedicated to the biases found in website redesigns. These include Pro-innovat …
September 14, 2015 by Brian Massey, The Conversion Scientist
If you ever went to the government and asked them what your fair share of taxes should be, they would first ask you how much you made last year. And that would likely be the answer. Likewise, a conversion optimizer would probably be the last person to …
September 8, 2015 by Brian Massey, The Conversion Scientist
Will CRO agencies adopt SEM, or will SEM agencies integrate CRO? The perfect storm of online business, the peanut butter and jelly, the gin and tonic, the Abbot and Costello will be SEM and CRO. The reason is that the conversion rate of any business is …
September 2, 2015 by Brian Massey, The Conversion Scientist
Here’s a common question: “How do you increase conversions when you only get a small amount of traffic?” The first answer is, go get more traffic. The closer your conversions are to zero, the closer your conversion optimization efforts will be to guess …
September 1, 2015 by Brian Massey, The Conversion Scientist
Last week was back-to-school for students all over the country, and they’ll soon be held accountable for how they spent their three months of freedom: exams and essays on their summer reading will be graded any day now. We stayed productive and sharp t …
August 21, 2015 by Brian Massey, The Conversion Scientist
Today’s question is at the heart of website optimization. “How do you decide what elements of a site to test?” A better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion …
August 19, 2015 by Brian Massey, The Conversion Scientist
This is a common question, and requires an understanding of the definitions of bounce rate.” The bounce rate is a bit slippery and requires some examination. The intention of measuring the bounce rate is to figure out how many of your visitors are leav …