Wednesday, April 16th, 2014

From the Lab

Science: It’s Not Just for High School Anymore

In his blog post announcing a new version of Visual Website Optimizer, Paras Chopra makes it clear that they want to bring the scientific method to online marketers. You can get the tools. Who is sitting in your chair? We’ve been doing this since 2006. Paras says, “” He also says something that I think […]

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Build an Audience for your Video in 7 Days

This is a guest post by Mike Tyler. A leader without an audience is just a man yelling things. There comes a time when every marketer faces the decision of whether to pursue video as part of their marketing strategy. The difficulties in this venture come in several forms. For example, you’ll need to determine […]

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If You Could Ask Only One Question of Your Visitors, What Should It Be?

This is a guest post by Mark Hall. Brian Massey posed a great question to me the other day: If you could ask your site visitors only one question, what should it be? I love this question because it distills pre-conversion user research down to its essence: how can you best glean the “why” motivations […]

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Heartbleed Has Taken Trust Away from Your Website

We have begun tracking the Heartbleed Bug across the Internet, and wanted to update you with information to help you minimize the impact on your conversion rate and your sales. The Heartbleed bug is a major setback for ecommerce sites, online services, and subscription sites, even if your site is not affected by the bug. […]

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What is Your Basic Unit of Upside?

Click for a Conversion Rate Upside Report that does the math for you. This number — The Basic Unit of Upside, or BUU — offers simple insight into the effect of website optimization on your business. Listen My new Marketing land article answers some burning questions for your business. If these questions aren’t burning in […]

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Ecommerce March Madness-Time to Start Thinking About the Holiday Season

Every March, the annual college basketball tournament inspires basketball binge-watching behavior known by most as “March Madness”. There’s another kind of March madness. It’s the period of time in which ecommerce companies begin to think about the holiday shopping season again (at least the good ones). “Didn’t we just finish the holidays?” they ask. Yet, […]

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My Most Popular Landing Page Presentation LIVE Online

My presentation “The Chemistry of the Landing Page” has been seen by thousands of (lucky?) marketers and business people. I think it’s one of my best. The reason I think it is so popular is that it’s different every time. Each time I do it, I critique a different bunch of actual landing pages. I […]

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