Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus

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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist


Get Instant Access to Our Free Short Course

We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

Earn points and get some Scientist Schwag

When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.


May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.


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Nine articles that will
make you more money on the web.

I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

Latest Articles from our Conversion Blog

Developing a Maximum Viable Non-Product (MVNP)
Conversion Optimization Tools Make You Leaner than Lean

When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra-lean. You’re 45-days-in-a-lifeboat lean. You’re hide-behind-a-flagpole lean. Instead of building an MVP, we prefer to build an MVNP: the Maximum Viable Non-Product. Podcast and Transcript. …

How to Use Humor in Video to Increase Online Sales
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Everybody wants to be the company that came up with the brilliantly clever video or ad or Tweet that got shared by millions. The one where, if you dare to admit you haven’t seen it, everyone else at the party will jump on you demanding, “You haven’t SE …

Copyright Infringement-Things to Avoid on the Web [INFOGRAPH]
ruth carter social media lawyer featured image

Do you know how copyright works? Are you sure you understand “fair use” of content? Are you vulnerable to having your trademarks stolen from you? These are some of the questions Ruth Carter addressed in her Ungagged conference presentation “Social Media Horror Stories.” Here are my instagraph notes. …

Metrics for Great SEO Content – Jordan Koene
Fish Title Card

What are the characteristics of a high-performing organic web page? How would you measure it? What are the things that get it shared? In his Ungagged Conference presentation “Increasing Your Content IQ” Jordan Koene gives us three strategies for SEO Co …

Turn a 10 Second Ecommerce Transaction into 10 Minutes
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If you’ve ever read the book The Design of Everyday Things you may recall one of the stories. It tells of a typist asked to evaluate the design of a new keyboard. She reported back to the keyboard designer that she liked the new design and didn’t find …

7 Ways to Get More Software Trials from Your Landing Page [Critique]
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What does a landing page have to do to generate more software trials from visitors? One of the sites I reviewed during my webinar The Science of the Landing Page with Avangate was Mac Mail to Outloook Converter. The primary call to action on this page …

7 Value Proposition Changes that Delivered a 500% Increase in Leads
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How would you find a 508% increase in leads from your most important landing page? Here’s how Comnio did it. What Makes Up Your Value Proposition I’m often asked questions like, “What would you test first on a landing page?” and, “What do you test on l …

How to Drive eCommerce Sales Without Discounting [INFOGRAPHIC]
are coupons damaging your brand feature image

During the holiday shopping season, everyone seems to turn into Santa Claus. An infographic from Slant states that “nearly 2/3 of the top 1,000 e-retailers offered discounts” last year. Frankly, I’m more than a little surprised that it was only two thi …

Mobile Best Practices can be Huge Mistakes
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What is a best practice? Commercial or professional procedures that are accepted or prescribed as being the most effective. It’s something that works much of the time in similar situations. What is a conversion insight? Conversion optimization is findi …

Reaching Millennial Generation C: 5 Ways to Connect and Convert
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Toddlers have tablets built just for them, and elementary school kids have iPads and phones. Being connected is a way of life now, and that connectedness is starting at earlier and earlier ages. Where did it begin? With the Millennials – that 18-34 age …

Which SEO Landing Pages Are Making You Money?
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When you’re building a blog to bring traffic to your site, it’s the organic search traffic that makes or breaks your efforts. A blog post is an SEO landing page. It draws visitors through the graces of the search engines. SEO landing pages are challeng …

How to Design an Awesome Online Quiz to Drive Sales
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In a previous article, we looked at five examples of companies that had success using online quizzes. We’ve seen the end result to each of these success stories and the marketing strategies they incorporated along with their quizzes, but what about the …