Monday, April 21st, 2014

From the Lab

A New Kind of Marketing Battery: Google’s New Smart Lists

Marketing Batteries: These are powerful online devices that can actually store attention. Marketing batteries get charged up on the attention that you pay for by running ads, by investing in SEO, by doing press releases, by blogging, by creating webinars. All you have to do is tap into them after they are charged. Customer Batteries contain […]

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Scarcity and Optimization: The Monopoly Web Page Strategy

Monopoly is the quintessential game of American capitalism. For better or worse, it focuses the player on one goal: maximizing the number of dollars in your pile. Everyone has their own strategy and their preferred properties to own and build. Your little sister may only buy properties if she likes the color. Excellent monopoly players […]

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Science: It’s Not Just for High School Anymore

In his blog post announcing a new version of Visual Website Optimizer, Paras Chopra makes it clear that they want to bring the scientific method to online marketers. You can get the tools. Who is sitting in your chair? We’ve been doing this since 2006. Paras says, “” He also says something that I think […]

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Build an Audience for your Video in 7 Days

This is a guest post by Mike Tyler. A leader without an audience is just a man yelling things. There comes a time when every marketer faces the decision of whether to pursue video as part of their marketing strategy. The difficulties in this venture come in several forms. For example, you’ll need to determine […]

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If You Could Ask Only One Question of Your Visitors, What Should It Be?

This is a guest post by Mark Hall. Brian Massey posed a great question to me the other day: If you could ask your site visitors only one question, what should it be? I love this question because it distills pre-conversion user research down to its essence: how can you best glean the “why” motivations […]

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Heartbleed Has Taken Trust Away from Your Website

We have begun tracking the Heartbleed Bug across the Internet, and wanted to update you with information to help you minimize the impact on your conversion rate and your sales. The Heartbleed bug is a major setback for ecommerce sites, online services, and subscription sites, even if your site is not affected by the bug. […]

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What is Your Basic Unit of Upside?

Click for a Conversion Rate Upside Report that does the math for you. This number — The Basic Unit of Upside, or BUU — offers simple insight into the effect of website optimization on your business. Listen My new Marketing land article answers some burning questions for your business. If these questions aren’t burning in […]

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