Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus


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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist

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Experts Writing On This Blog


John Ekman

John Ekman is the Chief Conversionista of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. You can find more inspiring posts on John’s own blog on Conversion Rate Optimization. (Swedes will find John’s tutorials on konvertering and konverteringsgrad highly useful). Follow John on Twitter @conversionista.

Kathryn Aragon

Katharyn Aragon is the editor of The Daily Egg and publisher of the C4Report. She is committed to helping businesses communicate, connect, convert...and capture their market. Follow her on Twitter and Google+.

Simon Campbell

Simon Campbell, a writer from Qwaya, a Facebook ad campaign tool. He writes about social media. If you have more social media marketing questions, feel free to ask Simon on Twitter @SimonXCambell.

Get Instant Access to Our Free Short Course

We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

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When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.

Warning

May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.

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Latest Articles from our Conversion Blog

4 Revelations About Small Business in 2015
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A new survey of 1,000 business owners and executives of small businesses has revealed their attitudes as we go into 2015. Dallas-based Wasp Barcode is a small business and took it upon themselves to survey their colleagues, finding out how small busine …

7 Ways Online Marketing Pros Kick Off the New Year
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Why does the “online” marketer have to do anything different from the “other” marketer at the beginning of a new year? There are many reasons. The online marketer is blind without accurate data. The online marketer has wrested control from the grubby h …

7 Best Practices for Using Exit-Intent Popovers, Popups
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Imagine that your website could detect when a visitor was just about to leave. What what could your business do with that information? Would you beg them to stay? Would you sweeten the deal? Would you ask them why they are leaving? Right now, exit-inte …

How is Your College or University Stacking Up Online? [REPORT]
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The online marketing landscape is more competitive than ever – doubly so if you’re a university or college that’s trying to attract the right kind of students. Although many people think of conversions as something related to business – a sale, a a lea …

Learn How to Optimize Your Higher Ed Landing Pages
Learn How to Optimize Your Higher Ed Landing Pages

Join us for a fast-paced and very helpful webinar done in partnership with Formstack called “Conversions 101: Optimize Landing Pages for Higher Ed Marketing.” The recorded version is free, and there is a ton of great advice for optimizing your institut …

Homepage Design: It’s Like a Multiple-choice Test
Homepage design and the multiple-choice test.

Get out your number 2 pencils and practice your small circles. We fill in some bubbles for you to help you redesign your home page. What if I told you that, when a visitor reaches your homepage, to them it’s just like taking a multiple-choice test? The …

Christmas Conversion Principles for Your Boss
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How do you choose a Christmas Card for your boss? Better yet, how do you choose one that will get you a CRO budget in 2015? We’ve examined a number of holiday cards to determine the one most likely to win you some budget in the coming year. Watch this …

How Website Redesign is like Holiday Decorations
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Many business websites have to change with the holiday seasons, but you don’t redesign with each holiday. We’ve been pretty busy here at Conversion Sciences. No complaints at all. However, other parts of our lives suffer. In my case, it was decorating …

What to Optimize on your Landing Pages [VIDEO]
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We spend our days (and many nights) deciding what could be changed website to increase revenue and leads. Based on our successes, I’d say we’ve gotten pretty good. There are five kinds of things we look at when we are planning website tests. Are these …

4 Important Checkout Lessons From Frys.com
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What is the last thing you want your visitors to see when checking out? This, maybe? This is the wrong page to see in a checkout during the holidays. This is the page we found when we clicked a button that is very important to a Fry’s Electronics, name …

New Ideas for the New Year: Online Marketing in 2015 [INFOGRAPHIC]
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The year 2015 will be full of surprises, but not everything needs to be a total shocker. We can start planning now for some of what 2015 will bring. So, what should we be focusing on? I am privileged to know some smart entrepreneurs and marketers, the …

Join our Intimate Gathering of Website Optimization Pros
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What if you could go back in time to when the monstrous SXSW Interactive conference was an intimate collection of internet luminaries coming together to share ideas and make personal connections. This is the scene you’ll find in Austin this March, just …