Conversion Scientist Blog & Course
Nine Articles that your visitors will reward you for reading.
We spend our days making websites sell and our nights writing about it here.
If you need online sales, join our free short course.
We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.
If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.
“I did not realize how much value and potential my site had.”
Becky Sparks Parker, Denhaus
My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.
Brian Massey, Conversion Scientist
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We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic
It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.
Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.
- Understanding Personas
- Avoid Email Superstitions
- Write Persuasive Copy
- Basic Marketing Math Made
- Landing Pages
And, yes, there is much more.
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When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.
May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.
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Nine articles that will
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October 22-24, 2014
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Friday September 12, 2014 in Vancouver Canada
Latest Articles from our Conversion Blog
July 30, 2014 by Brian Massey, The Conversion Scientist
SwellNoMore is one business that changed its cart for technical reasons, and ended up changing their visitors behavior in the process. How many steps should your checkout process have? There are conflicting theories. Some believe that every click, ever …
July 27, 2014 by Brian Massey, The Conversion Scientist
Statistical significance: It’s not just for impressing your date anymore. If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis. When you say, “We tried that. It didn’t work,” you are claiming to …
July 24, 2014 by Brian Massey, The Conversion Scientist
There are two broad categories of visitors to your site. Understanding them will make you a better at conversion copywriting. You’ll deliver copy, offers and landing pages that perform. By “better” I mean “money generating” or “lead generating.” Intere …
July 21, 2014 by Brian Massey, The Conversion Scientist
How important are images to your landing page? The formula we use in our Chemistry of a Successful Landing Page includes the element “Image” as a necessary component. At the heart of this is the need for the visitor to imagine owning the product or ser …
July 16, 2014 by Brian Massey, The Conversion Scientist
Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?” Why do Conversion Scientists wear a lab coat? This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence …
July 10, 2014 by Brian Massey, The Conversion Scientist
One Republic’s breakout hit in 2007 was “Apologize.” It’s a very sad-yet-beautiful tune. It’s also one of those songs that our brains like to play with. “It’s too late to order fries. It’s too laaaaate.” Every year when September rolls around, my brain …
July 9, 2014 by Brian Massey, The Conversion Scientist
One of the best reasons to do website optimization is for the wins, when you’ve found a change that delivers real revenue to the bottom line. But before you celebrate, check out this infographic for Marshall Downy’s sobering presentation at Which Test …
July 3, 2014 by Brian Massey, The Conversion Scientist
Brian Massey is a professional website optimizer. He runs the company Conversion Sciences and is the author of the book Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist. In this interview, Alex Harris uncovers: 1. The re …
July 2, 2014 by Brian Massey, The Conversion Scientist
We don’t really know what $10 million in cash looks like, but we do know what $10 million in additional revenue looks like. To us, it looks like winning test results. It’s the graphs and spreadsheets that calculate the impact of often small changes on …
June 26, 2014 by Brian Massey, The Conversion Scientist
What if this test had been stopped on Thursday? We encourage every online marketer to begin experimenting with split testing as soon as possible. It is a skillset that empowers marketing to really understand their visitors and generate more revenue fro …
June 24, 2014 by Brian Massey, The Conversion Scientist
A “split” is not usually considered a good thing in the world of prophylactics. However, a condom shop that is “split testing” is going to have happy customers and prosperous owners. I had the great pleasure of visiting Estonia and the Netherlands on a …
June 23, 2014 by Brian Massey, The Conversion Scientist
Dear Mom, Just came back from a speaking tour of Europe. One of the highlights was Digital Elite Camp 2014 in Tallinn, Estonia. I met some of the smartest people in online marketing. We shared ideas, we danced, and we swam in the freezing Baltic Sea. H …
June 12, 2014 by Derek Hooker
Today we have a guest post by Derek Hooker, Chief of Search Marketing at White Shark Media™. Google AdWords is a very impressive advertising platform. It provides us with numerous tools and features to work with and make our campaigns better. As long a …
June 10, 2014 by Brian Massey, The Conversion Scientist
Choosing the right price for your product can be stressful and confusing: Pick a low price and you’ll earn too little from your sales, pick a high price and you’ll sell only a few products. So, what is the best pricing practice for my product? The foll …