Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus


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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist

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Experts Writing On This Blog


John Ekman

John Ekman is the Chief Conversionista of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. You can find more inspiring posts on John’s own blog on Conversion Rate Optimization. (Swedes will find John’s tutorials on konvertering and konverteringsgrad highly useful). Follow John on Twitter @conversionista.

Kathryn Aragon

Katharyn Aragon is the editor of The Daily Egg and publisher of the C4Report. She is committed to helping businesses communicate, connect, convert...and capture their market. Follow her on Twitter and Google+.

Simon Campbell

Simon Campbell, a writer from Qwaya, a Facebook ad campaign tool. He writes about social media. If you have more social media marketing questions, feel free to ask Simon on Twitter @SimonXCambell.

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We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

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Latest Articles from our Conversion Blog

What to Consider When Using Video in Email Marketing
should you include video in your email marketing campaigns

Video helps your marketing. It’s not a very controversial statement, but for years now YouTube has been hovering around the number two spot of the most-used search engines, yet somehow video in online marketing still has a feeling of just emerging from …

Twins: Spotting Flaws in this Viral Split Test
It Looks Like a Valid Split Test, but You May Be Missing Something.

Split tests are a favored tool of economists, direct response mailers and website optimizers. The primary challenge when creating a split test is being sure that you’re measuring exactly what you think you’re measuring. As my grandmother used to say, “ …

Use Data from Click Tracking Heat Maps to Increase Conversions
Use Data from Click Tracking Heat Maps to Increase Conversions

I am one of the many people obsessed with increasing conversion rates.  Were you to wake me up in the middle of the night with the word ‘conversion,’ I would probably respond with a long, haunting sigh, “…raaaates.” That’s how much I’ve been possessed …

What if the Mobile Internet Wasn’t Important? [INFOGRAPHIC]
Is this your mobile zombie apocalypse?

If the Zombie Apocalypse struck tomorrow, and the only way not to become the walking dead was to throw away your mobile device, who would be the winners and losers? According to an intriguing infographic, you’d be more likely to be file-swapping on Dro …

How this Ecommerce Company got a 37.5% Conversion Rate Lift Overnight
Is there something fishy in your data?

They had tried everything, and if you looked at their site, you would find a competent site from an optimization standpoint. Products were presented in a clear way. Navigation made sense. Product pages handled most desires for information. Still, they …

Entrepreneur Unleashes Website Optimization Experts
What makes a Landing Page work?

Would you be brave enough to let a bunch of conversion experts tell you what is wrong with your website?  Flex Fitness’s Ryan Ehler did just that when he won the privilege of having five website optimization experts evaluate a landing page for one of h …

Conversion Optimization Supernova
A Conversion Optimization Supernova in Austin

In 2014, we declared Austin, Texas the Conversion Optimization Capital of the World. We will be updating our yearly list of Austin’s greatest conversion minds on CRO Day, April 9. Subscribe and see if you agree. Instant SubscriptionIf Austin is the con …

Caution: Sampled Reports in Google Analytics
Are Sampled Reports in Google Analytics Telling You the Truth?

The little yellow message in the upper right corner of your Google Analytics report can be somewhat unsettling. It appears when you use custom segments on a website has grown to hundreds of thousands of hits. The message is a warning you that the repor …

How to Growth-Hack Your Email List Using Exit-Intent Overlays
grow subscriber lists with exit overlays

The other day we gathered for an email brainstorming session.  What followed was the usual list of half-baked metaphors: “Email is like fine wine, it gets better with age.” “Email is like styrofoam, it’ll take 10,000 years to break down.” “Email is lik …

5 Welcome Email Tests To Turn Tryers into Buyers
Turn tyers into buyers

Email is still the most effective strategy for onboarding visitors. By “onboarding” we mean: Getting tryers to use the product so they can become buyers Getting buyers to use the product so they become long-term subscribers Getting repeat buyers to sha …

Why Your Visitors are Ignoring You: Personas vs. Demographics
Conversion Hotel Keynote: creating personas instead of relying solely on demographics to find target market

The Brad Pitt Shuffle: we’d all like to think that our target market is pretty sexy.  It’s good looking, it has money, it has style.  If you’d like to keep up this charade because it makes you feel better, by all means. When we try to sell to everyone, …

eCommerce Growth Continues in 2015 in Europe and the US
stateofecommerce

This infographic from Ecommerce Platforms gives us some insight state of eCommerce in 2015.  It’s looking like online sales are going to increase to well over a quarter of a billion dollars (yep, you read that right:  billion!), and even though retail …

Surprises from 2014: Popular vs. Effective Content Marketing
How we chose our top-ten content marketing posts of 2014

It’s February and we’re just now publishing our “Most Popular Posts of 2014” post. We were in a bit of a quandary on how to go about this. Even though we are the masters of metrics, the mullahs of measurement, and mightier than mayhem, we weren’t sure …

How a Little Science Can Save Your Website Redesign
Use science to increase conversion rates before undertaking a website redesign

Raise your hand if you’re considering a website redesign.  Pretty much everyone, yeah?  Well, before you undertake such a massive project, there’s a lot you should consider first…namely the effects such huge changes can have on your conversion rates. …

Tracking Your Most Valuable Visitors with Google Analytics [AUDIO]
Use Google Analytics to analyze the behavior of account holders.

There are special visitors on your site right now. They blend in with all of the others in your analytics, but they behave differently from the others. They visit more pages, spend more time, share more often and are more likely to buy from you. Would …