Conversion Scientist Blog & Course
Nine Articles that your visitors will reward you for reading.
We spend our days making websites sell and our nights writing about it here.
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“I did not realize how much value and potential my site had.”
Becky Sparks Parker, Denhaus
My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.
Brian Massey, Conversion Scientist
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Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.
- Understanding Personas
- Avoid Email Superstitions
- Write Persuasive Copy
- Basic Marketing Math Made
- Landing Pages
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Latest Articles from our Conversion Blog
June 30, 2015 by Brian Massey, The Conversion Scientist
The knockout punch came near the end of the webinar. Who won, UX or CRO? Watch the Webinar Replay Listen to the Podcast We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part …
June 25, 2015 by Brian Massey, The Conversion Scientist
The Threat: Mobilegeddon, Google’s search algorithm change that would penalize mobile websites that weren’t “mobile friendly”. There is little as scary to an online business as having your source of traffic threatened. However, Google put some resource …
June 19, 2015 by Brian Massey, The Conversion Scientist
We came across this infographic from ecommerce-platforms.com, The History of Commerce from Cattle to Bitcoin, and realized that conversion optimization has been around as long as commerce. Conversion optimization is the art and science of making more m …
June 9, 2015 by Brian Massey, The Conversion Scientist
In October of 2014 iNature Skincare, a small skincare company, sought to increase visits to their website and grow recognition of their products. They sponsored a video called “Comfortable” proposed by an independent filmmaker. It was a gamble. The vid …
May 30, 2015 by Brian Massey, The Conversion Scientist
The long-scrolling flat style landing page is all the rage this year. This style of landing page suffers from some problems, however. Large background images slow load time. Information is presented in small bites. Sometimes more copy is needed. Banded …
May 28, 2015 by Brian Massey, The Conversion Scientist
Elliott asked the question, “Isn’t mobile-friendly like being pregnant?” during my SEMRush webinar Mobile Test Results: What Mobile Web 2.0 Will Look Like. His point was that Google, with its Mobilegeddon update, will grade you as mobile friends or not …