Conversion Scientist Blog & Course
Nine Articles that your visitors will reward you for reading.
We spend our days making websites sell and our nights writing about it here.
If you need online sales, join our free short course.
We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.
If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.
“I did not realize how much value and potential my site had.”
Becky Sparks Parker, Denhaus
My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.
Brian Massey, Conversion Scientist
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Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.
- Understanding Personas
- Avoid Email Superstitions
- Write Persuasive Copy
- Basic Marketing Math Made
- Landing Pages
And, yes, there is much more.
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May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.
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Latest Articles from our Conversion Blog
April 16, 2015 by Brian Massey, The Conversion Scientist
If you live in Chicago, we’re bringing one of our most important presentations right to you. If you don’t live in Chicago, may I suggest you get that Ford Fairlane lubed and tuned up for a road trip. You’ll want to be there on June 2. We’re going mobil …
April 15, 2015 by Brian Massey, The Conversion Scientist
There’s a formula for your landing pages that guide you to to get the reaction you’re aiming for. You’re paying for the traffic: now’s your chance to get the most from it. The first ever online CRO conference is fast-approaching, and if you want that …
April 10, 2015 by Brian Massey, The Conversion Scientist
What kind of person is “good” at analytics? It’s time to change our opinion of what a “data scientist” is. If you are involved in the care and feeding of an online marketing endeavor, you have to be good at this “data thing.” Fortunately, this doesn’t …
April 8, 2015 by Brian Massey, The Conversion Scientist
We’ve come a long way, baby. This is one of my first web pages, from 1998. Soft Reality Home Page from 1998. It was Web 1.0. This was Web 1.0. Looking back, we have to cringe. But guess what: we’re in Mobile Web 1.0 and it feels like 1998 all ov …
April 7, 2015 by Brian Massey, The Conversion Scientist
Last year, Austin, Texas declared itself the Conversion Capital of the World with some stiff competition. It turns out that, this year there is even more reason to support this very scientific and not-at-all-biased claim. We’ll be sharing our updated l …
March 31, 2015 by Brian Massey, The Conversion Scientist
Updated April 5, 2015 What could keep a highly motivated potential buyer from completing a transaction on your website? What could make a highly educated visitor feel like a bumbling child? Here’s one way. I am a fan of the blubrry podcasting service. …
March 26, 2015 by Brian Massey, The Conversion Scientist
Split tests are a favored tool of economists, direct response mailers and website optimizers. The primary challenge when creating a split test is being sure that you’re measuring exactly what you think you’re measuring. As my grandmother used to say, “ …
March 19, 2015 by Brian Massey, The Conversion Scientist
They had tried everything, and if you looked at their site, you would find a competent site from an optimization standpoint. Products were presented in a clear way. Navigation made sense. Product pages handled most desires for information. Still, they …