Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus


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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist

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Experts Writing On This Blog


John Ekman

John Ekman is the Chief Conversionista of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. You can find more inspiring posts on John’s own blog on Conversion Rate Optimization. (Swedes will find John’s tutorials on konvertering and konverteringsgrad highly useful). Follow John on Twitter @conversionista.

Kathryn Aragon

Katharyn Aragon is the editor of The Daily Egg and publisher of the C4Report. She is committed to helping businesses communicate, connect, convert...and capture their market. Follow her on Twitter and Google+.

Simon Campbell

Simon Campbell, a writer from Qwaya, a Facebook ad campaign tool. He writes about social media. If you have more social media marketing questions, feel free to ask Simon on Twitter @SimonXCambell.

Get Instant Access to Our Free Short Course

We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

Earn points and get some Scientist Schwag

When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.

Warning

May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.

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Nine articles that will
make you more money on the web.

I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

Webinars, Presentations, and Other Offers

Latest Articles from our Conversion Blog

Mobile Advertising [INFOGRAPHIC]
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The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing we’d like to put a fine point on is this: For …

What are You Really Selling on Your Landing Page? [CASE STUDY]
Landing Page Thumbnail

What is your landing page selling? You can answer this question in one of three ways: It’s selling what I promised in an ad or email It’s selling my company and its services All of the above The right answer is number one. Number two is an About Us pag …

Communicate More Creatively with Analytics
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People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. Podcast: Download (Duration: 10:03 — 13.8MB) Subscribe to the Podcast If you …

Rand Fishkin Cracks the SEO Code in 2015
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I had the pleasure of meeting and hearing Rand Fishkin speak at Business of Software USA in Boston. As former head of Moz.com, he’s a guy who knows his stuff when it comes to SEO and search marketing in general. So I captured a live instagraph infograp …

The Formula That Makes LeadPages A Lead Generation Force
Webinar-LP

In this webinar Brian Massey sits with Tim Page, Conversion Educator At LeadPages who discusses the success of LeadPages and how the company processes over 3 million email optins each month. Click to play the Webinar It’s no surprise that after 12 year …

Grow Your Email List With These Recommended Tools
Top Email List Building Tools

How do you grow your email list quickly and effectively? Do you advertise on social media, use special list building software, or do you pray to the lead generation gods for better, quality leads? How many tools do you really need to list build? Maybe …

How Homeaway Shifted to a Testing Culture [INFOGRAPHIC]
Homeaway Thumb Image

Team, tech, process and scale: these are the primary components shared by Tania Shershin of Homeaway at the Which Test Won Live Event in Austin, Texas. We captured the high-points of her presentation live in this instagraph infographic. If you want to …

10 Customer-Delighting Checkout Usability Techniques
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There are many good reasons for shopping online rather than in person. But, even for those who regularly navigate the pitfalls of the Internet rather than the crowds at the malls, there are some frustrations that send customers screaming into another r …

29 Marketing Experts Speak Their Mind At One Conference
Facebook Ad UnGagged

Why would conferences require their speakers to “behave?” What are show management and show sponsors concerned about? Why do many shows want to review slide decks prior to the show? You can find out what happens when these protections are removed at th …

2 Questions for the Statistically Significant Marketer Part 2 [Audio]
Statistically Significant Marketer

Questions can be powerful things, if the questions are good and are leading us in the right direction (normally this means toward better results).  When the questions are about the statistical significance of your marketing results, you’ve got a winnin …

How 18% of Companies Are Owning Their Corner of the Web with CRO
TrustRadius CRO Survey

We were very surprised by the marquee results of a TrustRadius survey on Conversion Rate Optimization. While 72% of the companies surveyed have implemented some CRO processes, only 18% of them consider CRO as “Part of their DNA”. We would speculate tha …

The Most Important Person on Your Split Testing Team
Most Important Judge of your Testing Program

My partner Joel Harvey is fond of saying, “My favorite part of a design is the money.” He’s been part of many a web design project. His perspective comes in response to the number of times he’s heard things like: “I want the design to pop!” “I want my …

The Most Important Questions to Ask About Your Mobile Visitors
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When we stand up a website, perhaps the most valuable question we can ask about our visitors is, “What triggered them come to our website? What problem are they trying to solve?” The question is different when someone comes on their smartphone. The que …