Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus


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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist

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Experts Writing On This Blog


John Ekman

John Ekman is the Chief Conversionista of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. You can find more inspiring posts on John’s own blog on Conversion Rate Optimization. (Swedes will find John’s tutorials on konvertering and konverteringsgrad highly useful). Follow John on Twitter @conversionista.

Kathryn Aragon

Katharyn Aragon is the editor of The Daily Egg and publisher of the C4Report. She is committed to helping businesses communicate, connect, convert...and capture their market. Follow her on Twitter and Google+.

Simon Campbell

Simon Campbell, a writer from Qwaya, a Facebook ad campaign tool. He writes about social media. If you have more social media marketing questions, feel free to ask Simon on Twitter @SimonXCambell.

Get Instant Access to Our Free Short Course

We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

Earn points and get some Scientist Schwag

When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.

Warning

May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.

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Nine articles that will
make you more money on the web.

I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

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Latest Articles from our Conversion Blog

eCommerce Growth Continues in 2015 in Europe and the US
stateofecommerce

This infographic from Ecommerce Platforms gives us some insight state of eCommerce in 2015.  It’s looking like online sales are going to increase to well over a quarter of a billion dollars (yep, you read that right:  billion!), and even though retail …

Surprises from 2014: Popular vs. Effective Content Marketing
How we chose our top-ten content marketing posts of 2014

It’s February and we’re just now publishing our “Most Popular Posts of 2014” post. We were in a bit of a quandary on how to go about this. Even though we are the masters of metrics, the mullahs of measurement, and mightier than mayhem, we weren’t sure …

How a Little Science Can Save Your Website Redesign
Use science to increase conversion rates before undertaking a website redesign

Raise your hand if you’re considering a website redesign.  Pretty much everyone, yeah?  Well, before you undertake such a massive project, there’s a lot you should consider first…namely the effects such huge changes can have on your conversion rates. …

Tracking Your Most Valuable Visitors with Google Analytics [AUDIO]
Use Google Analytics to analyze the behavior of account holders.

There are special visitors on your site right now. They blend in with all of the others in your analytics, but they behave differently from the others. They visit more pages, spend more time, share more often and are more likely to buy from you. Would …

How 5 Conversion Optimization Experts would Spend Four Hours
Brian Massey, Niel Patel, Michael Aagard, Angie Schottmuller, Peep Laja

If you expect your entire business to be suddenly infinitely more profitable just because you spent a few hours on website optimization, you’re going to be disappointed:  website optimization is an ongoing process that requires ongoing attention and ef …

How I Became a Better Copywriter When I Learned Illustrator
To become a better copywriter, learn to create your own graphics.

We’ve all seen the numbers. Visual content outperforms text-only content by a landslide. Need a refresher? Content generates up to 94% more views if combined with compelling visual elements and graphics. (MDG Advertising) 40% of people will respond bet …

Your Questions about Writing for the Web
Writing Killer Conversion Copy: The Unanswered Questions

An hour just wasn’t long enough to hold the keen insights and valuable lessons packed into my Webinar “Writing Killer Conversion Copy: Getting Past the Bouncers in Your Brain.” There were questions left unanswered. Good questions. Probing questions. Im …

Copywriting: Getting Past the Bouncers in Your Brain [TODAY]
Brian Massey shows you how to write killer conversion copy and get past the bouncers in your brain.

Tim Ash coined the term “Big fat bouncers in your brain” during an interview on his Landing Page Optimization podcast that he and I were on. I love the image that phrase draws to mind, because it’s true. The bottom line is this: If you want your messag …

Come Learn Conversion Optimization From the Experts
ConversionXL Live

In Austin, March is just another way of saying “SXSW season” – however, this year, there’s another conference that you might want to consider attending. The first annual ConversionXL Live is taking place from March 11-13 in the hill country just outsid …

10 CRO Experts Reveal Their Worst A/B Testing Mistakes
10 CRO Experts Reveal A/B Mistakes

You’ve read the blog posts and you’ve heard from the vendors. A/B testing is a lot more difficult than you can imagine, and you can unintentionally wreak havoc on your online business if you aren’t careful. Fortunately, you can learn how to avoid these …

4 Revelations About Small Business in 2015
small business report featured image

A new survey of 1,000 business owners and executives of small businesses has revealed their attitudes as we go into 2015. Dallas-based Wasp Barcode is a small business and took it upon themselves to survey their colleagues, finding out how small busine …

7 Ways Online Marketing Pros Kick Off the New Year
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Why does the “online” marketer have to do anything different from the “other” marketer at the beginning of a new year? There are many reasons. The online marketer is blind without accurate data. The online marketer has wrested control from the grubby h …

7 Best Practices for Using Exit-Intent Popovers, Popups
7 Best practices thumb

Imagine that your website could detect when a visitor was just about to leave. What what could your business do with that information? Would you beg them to stay? Would you sweeten the deal? Would you ask them why they are leaving? Right now, exit-inte …