Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus


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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist

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Experts Writing On This Blog


John Ekman

John Ekman is the Chief Conversionista of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. You can find more inspiring posts on John’s own blog on Conversion Rate Optimization. (Swedes will find John’s tutorials on konvertering and konverteringsgrad highly useful). Follow John on Twitter @conversionista.

Kathryn Aragon

Katharyn Aragon is the editor of The Daily Egg and publisher of the C4Report. She is committed to helping businesses communicate, connect, convert...and capture their market. Follow her on Twitter and Google+.

Simon Campbell

Simon Campbell, a writer from Qwaya, a Facebook ad campaign tool. He writes about social media. If you have more social media marketing questions, feel free to ask Simon on Twitter @SimonXCambell.

Get Instant Access to Our Free Short Course

We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

Earn points and get some Scientist Schwag

When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.

Warning

May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.

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Free Short Course

Nine articles that will
make you more money on the web.

I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

Webinars, Presentations, and Other Offers

Latest Articles from our Conversion Blog

Building a Website Optimization Business [AUDIO]
inspired insider feature image

Brian the Conversion Scientist is always excited to share his knowledge about website optimization. He’s also an entrepreneur just like his clients. Dr. Jeremy Weisz from INspired INsider interviewed Brian about his highest and lowest points leading hi …

UX vs. CRO Webinar Replay
UX vs CRO Featured Image

The knockout punch came near the end of the webinar. Who won, UX or CRO? Watch the Webinar Replay Listen to the Podcast We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part …

Is Google Using Mobilegeddon to Lead You Astray?
Mobilegeddon

The Threat: Mobilegeddon, Google’s search algorithm change that would penalize mobile websites that weren’t “mobile friendly”. There is little as scary to an online business as having your source of traffic threatened. However, Google put some resource …

How Many Customers Are You Losing Due to Responsive Web Design?
adaptive vs responsive web design feature image

The increasing popularity of a variety of devices to access the internet—ranging from small handheld phones to tablets and laptops—have led web designers and marketers to work on approaches to make the devices more compatible with Internet usage. They …

10 Ways to Accelerate and Improve Lead Generation
10 ways to optimize your content strategy

What are you doing today to ensure that your business brings in a continuous flow of qualified leads on a daily basis? Do you have a refined procedure, or are you throwing content out into the abyss of the interwebs with fingers crossed, hoping to scor …

Conversion Optimization has been Around as Long as Commerce
history of commerce featured image

We came across this infographic from ecommerce-platforms.com, The History of Commerce from Cattle to Bitcoin, and realized that conversion optimization has been around as long as commerce. Conversion optimization is the art and science of making more m …

5 Smart Calls-to-Action That Make Visitors Click
nothing screams sale like a smart cta

Companies will typically spend $92 to bring customers to their site, but only $1 to convert them. Traffic is only half the solution to a successful online business. If you’re putting 90% of your effort into driving traffic to your site, and minimal eff …

6 Ways Successful Videos Use Stories
storytelling in video

In October of 2014 iNature Skincare, a small skincare company, sought to increase visits to their website and grow recognition of their products. They sponsored a video called “Comfortable” proposed by an independent filmmaker. It was a gamble. The vid …

Nail the Top of Your Landing Page for Surprising Results [VIDEO]
Top of Landing Page featured image

The long-scrolling flat style landing page is all the rage this year. This style of landing page suffers from some problems, however. Large background images slow load time. Information is presented in small bites. Sometimes more copy is needed. Banded …

A Formula for Rating Lead Quality [A Dating Landing Page]
Ideal Qualified Leads Feature Images

As a scientist, I’m obsessed with data in every aspect of my life. I calculate wait times in lines based on number of customers and speed of the checkout clerk. I check multiple spreadsheets and websites to optimize cash back rewards and airline points …

What 80% of Ecommerce Shoppers Want From Your Site [INFOGRAPHIC]
Give Online Shoppers What They Want

What are online shoppers looking for?  No matter what you’re selling, knowing the answer to this question is the first step to figuring out how to give them what they want. The Conversion Scientists here spend their time testing ecommerce sites, and th …