Conversion Scientist Blog & Course
Nine Articles that your visitors will reward you for reading.
We spend our days making websites sell and our nights writing about it here.
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We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.
If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.
“I did not realize how much value and potential my site had.”
Becky Sparks Parker, Denhaus
My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.
Brian Massey, Conversion Scientist
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Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.
- Understanding Personas
- Avoid Email Superstitions
- Write Persuasive Copy
- Basic Marketing Math Made
- Landing Pages
And, yes, there is much more.
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May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.
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Latest Articles from our Conversion Blog
March 26, 2015 by Brian Massey, The Conversion Scientist
Split tests are a favored tool of economists, direct response mailers and website optimizers. The primary challenge when creating a split test is being sure that you’re measuring exactly what you think you’re measuring. As my grandmother used to say, “ …
March 19, 2015 by Brian Massey, The Conversion Scientist
They had tried everything, and if you looked at their site, you would find a competent site from an optimization standpoint. Products were presented in a clear way. Navigation made sense. Product pages handled most desires for information. Still, they …
March 17, 2015 by Brian Massey, The Conversion Scientist
In 2014, we declared Austin, Texas the Conversion Optimization Capital of the World. We will be updating our yearly list of Austin’s greatest conversion minds on CRO Day, April 9. Subscribe and see if you agree. Instant SubscriptionIf Austin is the con …
March 12, 2015 by Brian Massey, The Conversion Scientist
The little yellow message in the upper right corner of your Google Analytics report can be somewhat unsettling. It appears when you use custom segments on a website has grown to hundreds of thousands of hits. The message is a warning you that the repor …
February 19, 2015 by Brian Massey, The Conversion Scientist
It’s February and we’re just now publishing our “Most Popular Posts of 2014” post. We were in a bit of a quandary on how to go about this. Even though we are the masters of metrics, the mullahs of measurement, and mightier than mayhem, we weren’t sure …
February 16, 2015 by Brian Massey, The Conversion Scientist
There are special visitors on your site right now. They blend in with all of the others in your analytics, but they behave differently from the others. They visit more pages, spend more time, share more often and are more likely to buy from you. Would …