Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus


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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist

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Experts Writing On This Blog


John Ekman

John Ekman is the Chief Conversionista of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. You can find more inspiring posts on John’s own blog on Conversion Rate Optimization. (Swedes will find John’s tutorials on konvertering and konverteringsgrad highly useful). Follow John on Twitter @conversionista.

Kathryn Aragon

Katharyn Aragon is the editor of The Daily Egg and publisher of the C4Report. She is committed to helping businesses communicate, connect, convert...and capture their market. Follow her on Twitter and Google+.

Simon Campbell

Simon Campbell, a writer from Qwaya, a Facebook ad campaign tool. He writes about social media. If you have more social media marketing questions, feel free to ask Simon on Twitter @SimonXCambell.

Get Instant Access to Our Free Short Course

We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

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When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.

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May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.

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Nine articles that will
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I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

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Latest Articles from our Conversion Blog

Landing Page Templates that Maximize Conversions
Pick the landing page templates that maximize conversions.

What to look for in a high-converting landing page template. A friend of mine recently offered me an expensive Giant brand road bike that he wasn’t using in exchange for some help on his website. He runs a local carpet cleaning service in San Marcos, T …

Map Out a 300% Conversion Rate Increase
Get a 300% increase in conversions without redesigning your website

In January a large property listing website announced they’d increased conversions by 300%. They’d significantly changed the site’s design and the way they searched for properties, delivering results by travel time rather than miles radius. In March a …

Going Mobile for Mobile Conversions [Hello Chicago]
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If you live in Chicago, we’re bringing one of our most important presentations right to you. If you don’t live in Chicago, may I suggest you get that Ford Fairlane lubed and tuned up for a road trip. You’ll want to be there on June 2. We’re going mobil …

See Me at Conversion World and Keep Your Pajamas On
Learn a formula for landing pages

There’s a formula for your landing pages that guide you to to get the reaction you’re aiming for.  You’re paying for the traffic: now’s your chance to get the most from it. The first ever online CRO conference is fast-approaching, and if you want that …

Unalytics: Unconventional Analytics to Guide Your Decisions
Analytics: It's not just for data scientists anymore

What kind of person is “good” at analytics? It’s time to change our opinion of what a “data scientist” is. If you are involved in the care and feeding of an online marketing endeavor, you have to be good at this “data thing.” Fortunately, this doesn’t …

Austin is the Conversion Capital of the World in 2015
Austin Texas Conversion Capital of the World

Last year, Conversion Sciences and I teamed up to prove that Austin, Texas, is the Conversion Capital of the World. While some may disagree, evidence still points to this unique claim to fame for the capital city of Texas. For those who aren’t sure whe …

Mobile Web 1.0: Party Like It’s 1999

We’ve come a long way, baby. This is one of my first web pages, from 1998. Soft Reality Home Page from 1998. It was Web 1.0.   This was Web 1.0. Looking back, we have to cringe. But guess what: we’re in Mobile Web 1.0 and it feels like 1998 all ov …

Austin Has The Highest Number of Website Optimizers per Capita
Where can conversion rate optimizers find the best breakfast tacos?

Last year, Austin, Texas declared itself the Conversion Capital of the World with some stiff competition. It turns out that, this year there is even more reason to support this very scientific and not-at-all-biased claim. We’ll be sharing our updated l …

High Converting Websites: What’s the Secret Weapon?
CRO Day Ask Me Anything with Joanna Wiebe and Brian Massey

You don’t have to do very many split tests before you find your secret weapon for high converting websites. I predict your secret weapon will be the same as ours. Of course, if I reveal what it is, it won’t be a “secret” anymore, now will it. So, I’ll …

How This Online Service Makes Smart People Feel Stupid [CASE STUDY]
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Updated April 5, 2015 What could keep a highly motivated potential buyer from completing a transaction on your website? What could make a highly educated visitor feel like a bumbling child? Here’s one way. I am a fan of the blubrry podcasting service. …

5 Elements of Persuasive Writing that Make Your Posts Takeoff
five steps to write more persuasively

As content writers, we’re trying to persuade others to see our point of view – to agree with us. Regardless of whether it’s to click on a link or to purchase a product, we want our writing to influence others in a positive manner. To write in an engagi …

What to Consider When Using Video in Email Marketing
should you include video in your email marketing campaigns

Video helps your marketing. It’s not a very controversial statement, but for years now YouTube has been hovering around the number two spot of the most-used search engines, yet somehow video in online marketing still has a feeling of just emerging from …

Twins: Spotting Flaws in this Viral Split Test
It Looks Like a Valid Split Test, but You May Be Missing Something.

Split tests are a favored tool of economists, direct response mailers and website optimizers. The primary challenge when creating a split test is being sure that you’re measuring exactly what you think you’re measuring. As my grandmother used to say, “ …

Use Data from Click Tracking Heat Maps to Increase Conversions
Use Data from Click Tracking Heat Maps to Increase Conversions

I am one of the many people obsessed with increasing conversion rates.  Were you to wake me up in the middle of the night with the word ‘conversion,’ I would probably respond with a long, haunting sigh, “…raaaates.” That’s how much I’ve been possessed …