Conversion Scientist Blog & Course
Nine Articles that your visitors will reward you for reading.
We spend our days making websites sell and our nights writing about it here.
If you need online sales, join our free short course.
We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.
If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.
“I did not realize how much value and potential my site had.”
Becky Sparks Parker, Denhaus
My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.
Brian Massey, Conversion Scientist
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Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.
- Understanding Personas
- Avoid Email Superstitions
- Write Persuasive Copy
- Basic Marketing Math Made
- Landing Pages
And, yes, there is much more.
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May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.
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Latest Articles from our Conversion Blog
July 24, 2015 by Brian Massey, The Conversion Scientist
How many goals do you set when you’re designing a split test for your website? We’re goal-crazy here in the lab at Conversion Sciences. It is not unusual for our tests have dozens of goals. Why is that? We see split testing as a data collection activit …
July 23, 2015 by Brian Massey, The Conversion Scientist
A shocking graph; The power of compound interest; What 7% a month growth gets you. I had to study the graphic two or three times before my brain registered what it was saying. We recently enacted a new retirement plan here at Conversion Sciences — a S …
July 17, 2015 by Brian Massey, The Conversion Scientist
We’re proud of our website optimization family here at Conversion Sciences and display this fact proudly on our fictitious mobile conversion vehicle, CRO-1. This represents the team we put on each of our clients when we look for more revenue on the sit …
July 7, 2015 by Brian Massey, The Conversion Scientist
It was a dark room with on of those overhead lights above a lone chair. This was the room Joe Kerschbaum found to interview me at the Hero Conference in Portland Oregon. Subscribe to The Conversion Scientist Podcast: Download (Duration: 29:37 — 6 …
June 30, 2015 by Brian Massey, The Conversion Scientist
The knockout punch came near the end of the webinar. Who won, UX or CRO? Watch the Webinar Replay Listen to the Podcast We shot this webinar because I had two things happen in the past year that made me wonder if we shouldn’t be doing more UX as a part …
June 25, 2015 by Brian Massey, The Conversion Scientist
The Threat: Mobilegeddon, Google’s search algorithm change that would penalize mobile websites that weren’t “mobile friendly”. There is little as scary to an online business as having your source of traffic threatened. However, Google put some resource …
June 19, 2015 by Brian Massey, The Conversion Scientist
We came across this infographic from ecommerce-platforms.com, The History of Commerce from Cattle to Bitcoin, and realized that conversion optimization has been around as long as commerce. Conversion optimization is the art and science of making more m …