Conversion Scientist Blog & Course
Nine Articles that your visitors will reward you for reading.
We spend our days making websites sell and our nights writing about it here.
If you need online sales, join our free short course.
We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.
If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.
“I did not realize how much value and potential my site had.”
Becky Sparks Parker, Denhaus
My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.
Brian Massey, Conversion Scientist
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We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic
It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.
Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.
- Understanding Personas
- Avoid Email Superstitions
- Write Persuasive Copy
- Basic Marketing Math Made
- Landing Pages
And, yes, there is much more.
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When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.
May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.
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Latest Articles from our Conversion Blog
May 14, 2015 by Brian Massey, The Conversion Scientist
Oli Gardner will make you blush when he rips your landing page copy from its safe HTML home and shows you what it says as a plain text file. I got to thinking, what if we just pulled the images from your website? Would they be able to tell the story of …
May 12, 2015 by Brian Massey, The Conversion Scientist
What would happen if you suddenly pulled the plug on your website optimization efforts? The question behind the question is, “How much has website optimization contributed to our online sales?” We all know that the results we see in our tests don’t ref …
May 6, 2015 by Brian Massey, The Conversion Scientist
We recently began the split-testing process for a B2B ecommerce company. This is only remarkable because we signed this deal over a year ago. What happened to delay testing so long? A website redesign. The four-month redesign turned into a six month re …
April 24, 2015 by Brian Massey, The Conversion Scientist
What to look for in a high-converting landing page template. A friend of mine recently offered me an expensive Giant brand road bike that he wasn’t using in exchange for some help on his website. He runs a local carpet cleaning service in San Marcos, T …
April 16, 2015 by Brian Massey, The Conversion Scientist
If you live in Chicago, we’re bringing one of our most important presentations right to you. If you don’t live in Chicago, may I suggest you get that Ford Fairlane lubed and tuned up for a road trip. You’ll want to be there on June 2. We’re going mobil …
April 15, 2015 by Brian Massey, The Conversion Scientist
There’s a formula for your landing pages that guide you to to get the reaction you’re aiming for. You’re paying for the traffic: now’s your chance to get the most from it. The first ever online CRO conference is fast-approaching, and if you want that …