Conversion Scientist Blog & Course

Conversion Scientist Blog & Course

Nine Articles that your visitors will reward you for reading.

We spend our days making websites sell and our nights writing about it here.

If you need online sales, join our free short course.

We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.

If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.

No thanks. Let me explore on my own.

“I did not realize how much value and potential my site had.”

Becky Sparks Parker, Denhaus

Learn More

I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist


Experts Writing On This Blog

John Ekman

John Ekman is the Chief Conversionista of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. You can find more inspiring posts on John’s own blog on Conversion Rate Optimization. (Swedes will find John’s tutorials on konvertering and konverteringsgrad highly useful). Follow John on Twitter @conversionista.

Kathryn Aragon

Katharyn Aragon is the editor of The Daily Egg and publisher of the C4Report. She is committed to helping businesses communicate, connect, convert...and capture their market. Follow her on Twitter and Google+.

Simon Campbell

Simon Campbell, a writer from Qwaya, a Facebook ad campaign tool. He writes about social media. If you have more social media marketing questions, feel free to ask Simon on Twitter @SimonXCambell.

Get Instant Access to Our Free Short Course

We give you a free, high-quality, straight to the point no-nonsense study course on how to make more money with your web traffic

It’s self-paced. No hurry… other than not picking up the money this knowledge is able to generate.

Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.

  • Understanding Personas
  • Avoid Email Superstitions
  • Write Persuasive Copy
  • Basic Marketing Math Made
  • Landing Pages

And, yes, there is much more.

Earn points and get some Scientist Schwag

When you read each article, you earn points toward your Ph.D. in Conversion Science. Then we’ll have some prizes for you that will communicate to everyone that you’re a money-making machine.


May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.


Free Short Course

Nine articles that will
make you more money on the web.

I've selected Nine Articles that I think you should read. Earn your Ph.D. badge, and we'll review your site for free.

Webinars, Presentations, and Other Offers

Latest Articles from our Conversion Blog

What to Optimize on your Landing Pages [VIDEO]
CTA Video Featured Image Card

We spend our days (and many nights) deciding what could be changed website to increase revenue and leads. Based on our successes, I’d say we’ve gotten pretty good. There are five kinds of things we look at when we are planning website tests. Are these …

4 Important Checkout Lessons From
frys case study feature image

What is the last thing you want your visitors to see when checking out? This, maybe? This is the wrong page to see in a checkout during the holidays. This is the page we found when we clicked a button that is very important to a Fry’s Electronics, name …

New Ideas for the New Year: Online Marketing in 2015 [INFOGRAPHIC]
2015 marketing tips from experts featured image

The year 2015 will be full of surprises, but not everything needs to be a total shocker. We can start planning now for some of what 2015 will bring. So, what should we be focusing on? I am privileged to know some smart entrepreneurs and marketers, the …

Join our Intimate Gathering of Website Optimization Pros
conversionxl featured image

What if you could go back in time to when the monstrous SXSW Interactive conference was an intimate collection of internet luminaries coming together to share ideas and make personal connections. This is the scene you’ll find in Austin this March, just …

From Viral to Buyral: Designing Buyer Journeys [CASE STUDY]
viral video featured image

Online retailer iNature Skincare® sponsored a video that turned into a phenomenon. Released on October 29, 2014, the Comfortable: 50 People 1 Question video had garnered over 4 million views within two weeks. iNature Skincare had sponsored a viral hit. …

Google Analytics Blind Spots
Google Blind Spots Featured Image

Are you blind because your Google Analytics setup has blind spots? Do you know when one of your visitors gets a 404 error? You should. Podcast: Download (Duration: 9:11 — 8.4MB) Subscribe to the Podcast If you enjoyed this, please leave a review …

A New Book From Jeffrey and Bryan Eisenberg
buyer legends featured image

It was a book by Jeffrey and Bryan Eisenberg that helped launch Conversion Sciences as a business way back in 2006, Waiting for Your Cat to Bark? These brothers and Austin residents have together and individually produced a number of eye-opening and gr …

Your Rotating Headers Don’t Have to Kill Your Conversion Rate

It’s like a virus on the web: Rotating Headers, also called “Sliders”. Designers recommend them. Content Management Systems provide widgets to implement them. And everyone is copying their competitors, which makes them spread. Those of us that test web …

Landing Pages that Make Search Marketers Successful [VIDEO]

The folks at SEMRush hosted The Conversion Scientist for an entertaining hour on how to design Landing Pages. It was fun and educational, and if you missed it you can see the entire thing right here. Hosted by SEMRush’s David Black, we covered the key …

The Future of Content Marketing-Michael Brenner [INFOGRAPHIC]
Michael Brenner-Ascend Summit 2014-Future of Content Marketing-thumb

Michael Brenner has four kids. That violates my rule of parenting: “Never let them outnumber you.” He seems to be handling things fine, and even made the kids a part of his inspiring Ascend Summit presentation “The Future of Content Marketing.” Michael …

Use Google Analytics to Win at Content Marketing [INFOGRAPHIC]
Click to Enlarge

Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for al …

Google Analytics Setup Basics [Audio]

We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference. Like naming your Views so that you can find the right one easily. Or adding a RAW data view so that you can effectively “bac …

5 Fastest Ways to Generate Leads Using LeadPages [Review]
5 FASTEST WAYS To Generate Leads Using LeadPages

LeadPages offers features that we are finding very valuable for generating leads, especially for an inbound, content-driven program like ours. However, the free account is probably not going to offer the support and features that you need. …