What is a Conversion Scientist? (Video)

“Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech Ranch invited me to sit down with him and talk about my favorite topic: conversion. For some unknown reason, I was succinct and somewhat articulate. Go figger. Watch the video [...]

Build a Marketing “Battery” that Stores Purchase Power

How to build a marketing database that keeps prospects engaged It sounded like the perfect market: A large and growing marketplace A need so critical that it strikes at the very foundations of the family Increasing competition for scarce supply A marketplace actively using the Internet to solve the problem Add to these the fact [...]

One Million Things I Learned at PubCon Las Vegas

One benefit of the modern pen computer is the ease with which analog input can be shared. So, I thought I would share some of my notes with you.

Read more: http://conversionscientist.com/wordpress/events/one-million-things-i-learned-at-pubcon-las-vegas/#ixzz0XjTMtyOH

Is it smart to advertise free stuff?

Why would I pay to advertise free information? Does it make sense? The answer is, “Yes.” On December 10, I’m going to show you the techniques marketers use to make it pay, and I’m going to do it with your content. Why, you might ask, does it make sense to use your scarce marketing dollars [...]

Conversion and Google Maps Optimization

This is a guest post by Brian Combs of ionadas local. A Local SEO Horror Story About eighteen months ago, the SEO agency of which I was then a member was hired by a company in the travel industry. Their websites were seeing a 20% drop in traffic from Google. Even more worrisome was the [...]

CMO, Let My People Go

We covered a lot of ground in my DMA 90 pre-conference intensive “Optimizing Your Web Site for Conversion and Business Success.” I learned a great deal from my audience. But underneath the energy was an undertow dragging us away from shore. It was the knowledge that we would be returning to marketing departments that are understaffed, under budgeted, and — worst of all — focused on the wrong things.