Monday, April 21st, 2014

7 Marketing Lessons Learned When Naming My New Book

  After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all […]

Conversion Conference: One Conference that Should Pay for Itself Quickly

I don’t pay to attend many conferences, but I think I’m pretty good at picking those that give me information I can use “on Monday.” Conversion Conference is definitely one of those. Just look at some of the agenda items:

Online Sales Conversion is a Hero’s Journey

The Iliad and The Odyssey, TV Sitcoms, your Website….what do they all have in common? The Hero’s Journey. Recently I read that Dan Harmon, creator of the quirky TV show Community (NBC) uses the literary device of the Hero’s Journey to map out his episodes. They all involve taking someone from his comfort zone, through […]

When it Comes to Online Marketing, You Could Hold All The Cards

At the start of 2011, I wrote about the poker hand, the winning strategy, the high cards that let you compete against every other site their customers will visit. Creating and optimizing interesting content that helps visitors find what they need is a high card. Social media and attention to conversion metrics are cards that […]