Brian Massey, The Conversion Scientist

Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Increase Conversions on Low-Traffic Websites

what are the conversion options for low traffic websites

Here’s a common question: “How do you increase conversions when you only get a small amount of traffic?” The first answer is, go get more traffic. You can do statistical optimization using split testing if you have enough conversions, but this usually comes with more traffic. The second answer is to get more conversions so you […]

How do you decide what elements of your site to test?

5 stepts to determine what to test on a website

Today’s question is at the heart of website optimization. “How do you decide what elements of a site to test?” A better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with fifty, seventy-five, one-hundred or […]

What are some strategies for reducing bounce rate?

What are some strategies for reducing bounce rate?

This is a common question, and requires an understanding of the definitions of bounce rate.” The bounce rate is a bit slippery and requires some examination. The intention of measuring the bounce rate is to figure out how many of your visitors are leaving almost immediately after arriving at your site. This metric provides for a […]

Headlines: 14 Ways to Make Them Amazing

the best tested and proved headlines feature image

One of my webinar attendees asked the question, “What are some of the best headlines you’ve tested?” Of course, most of the best headlines I’ve found were the ones I’ve written. Well, that’s not completely true. They were the best until I tested them. Often my favorites didn’t win. Nonetheless, headlines are one of our favorite things […]

Your Own Conversion Optimization Team

Build a Website Optimization Team

We’re proud of our website optimization family here at Conversion Sciences and display this fact proudly on our fictitious mobile conversion vehicle, CRO-1. This represents the team we put on each of our clients when we look for more revenue on the site. If you were to build your own conversion optimization team, this is what […]