Brian Massey, The Conversion Scientist

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

The Future of Content Marketing-Michael Brenner [INFOGRAPHIC]

The Future of Content Marketing-Michael Brenner [INFOGRAPHIC]

Michael Brenner has four kids. That violates my rule of parenting: “Never let them outnumber you.” He seems to be handling things fine, and even made the kids a part of his inspiring Ascend Summit presentation “The Future of Content Marketing.” Michael says, “Content Marketing has always been about connecting through stories people love.” and [...]

Use Google Analytics to Win at Content Marketing [INFOGRAPHIC]

Use Google Analytics to Win at Content Marketing [INFOGRAPHIC]

Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for all of my readers. Enjoy my “instagraphic” infographic of his very helpful presentation.

Google Analytics Setup Basics [Audio]

Google Analytics Setup Basics [Audio]

We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference. Like naming your Views so that you can find the right one easily. Or adding a RAW data view so that you can effectively “backup” your Google Analytics information. I [...]