What if you could go back in time to when the monstrous SXSW Interactive conference was an intimate collection of internet luminaries coming together to share ideas and make personal connections. This is the scene you’ll find in Austin this March, just before SXSW. The ConversionXL Live conference is offering an intimate three-day event in which cognoscenti of website […]
In this episode of The Conversion Scientist Podcast, Brian Massey tells you how to gain insights from third-party tools in Google Analytics. He uses several video hosts as an example. Transcript and Images on Marketing Land Special thanks to Vidpow for producing the videos in our Video that Converts Mini-course.
Online retailer iNature Skincare® sponsored a video that turned into a phenomenon. Released on October 29, 2014, the Comfortable: 50 People 1 Question video had garnered over 4 million views within two weeks. iNature Skincare had sponsored a viral hit. Unfortunately, sales did not rise as much as one would think. Why not? It is […]
Are you blind because your Google Analytics setup has blind spots? Do you know when one of your visitors gets a 404 error? You should. Transcript: Google Analytics Blind Spots That Must Be Corrected Do you know how your overlay popups affect conversion? They really should know. Is Live Chat helping or hurting your sales? […]
It was a book by Jeffrey and Bryan Eisenberg that helped launch Conversion Sciences as a business way back in 2006, Waiting for Your Cat to Bark? These brothers and Austin residents have together and individually produced a number of eye-opening and ground breaking volumes, such as Call to Action and AB Testing. These books […]
It’s like a virus on the web: Rotating Headers, also called “Sliders”. Designers recommend them. Content Management Systems provide widgets to implement them. And everyone is copying their competitors, which makes them spread. Those of us that test websites know one thing: We can almost always get a higher conversion rate with a static image then […]
The folks at SEMRush hosted The Conversion Scientist for an entertaining hour on how to design Landing Pages. It was fun and educational, and if you missed it you can see the entire thing right here. Hosted by SEMRush’s David Black, we covered the key components of a landing page. Offer Form Trust Proof Image […]
Michael Brenner has four kids. That violates my rule of parenting: “Never let them outnumber you.” He seems to be handling things fine, and even made the kids a part of his inspiring Ascend Summit presentation “The Future of Content Marketing.” Michael says, “Content Marketing has always been about connecting through stories people love.” and […]