Brian Massey, The Conversion Scientist

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

29 Marketing Experts Speak Their Mind At One Conference

29 Marketing Experts Speak Their Mind At One Conference

Why would conferences require their speakers to “behave?” What are show management and show sponsors concerned about? Why do many shows want to review slide decks prior to the show? You can find out what happens when these protections are removed at the UnGagged Unconvention. Use the discount code SCIENTIST for a reduced rate. Imagine [...]

Conversion Copywriting Guide: Transactional vs. Relational Buyers

Use copy to appeal to your most profitable visitors.

There are two broad categories of visitors to your site. Understanding them will make you a better at conversion copywriting. You’ll deliver copy, offers and landing pages that perform. By “better” I mean “money generating” or “lead generating.” Interested? We recently completed a test for one of our clients that generated a 42% lift in leads [...]