Brian Massey, The Conversion Scientist

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

The Ultimate Question for Website Optimization

What would happen if you stopped optimizing today?

What would happen if you suddenly pulled the plug on your website optimization efforts? The question behind the question is, “How much has website optimization contributed to our online sales?” We all know that the results we see in our tests don’t reflect reality when rolled out to the website. So, how much faith should we […]

See Me at Conversion World and Keep Your Pajamas On

Learn a formula for landing pages

There’s a formula for your landing pages that guide you to to get the reaction you’re aiming for.  You’re paying for the traffic: now’s your chance to get the most from it. The first ever online CRO conference is fast-approaching, and if you want that critical formula for high-converting landing pages (and of course you do), request […]

Unalytics: Unconventional Analytics to Guide Your Decisions

Analytics: It's not just for data scientists anymore

What kind of person is “good” at analytics? It’s time to change our opinion of what a “data scientist” is. If you are involved in the care and feeding of an online marketing endeavor, you have to be good at this “data thing.” Fortunately, this doesn’t mean that you put on your lab coat and […]

Austin Has The Highest Number of Website Optimizers per Capita

Where can conversion rate optimizers find the best breakfast tacos?

Last year, Austin, Texas declared itself the Conversion Capital of the World with some stiff competition. It turns out that, this year there is even more reason to support this very scientific and not-at-all-biased claim. We’ll be sharing our updated list of Austintatious website optimization pros on CRO Day, April 9. Website optimizers aren’t your typical marketer. In […]