Brian Massey, The Conversion Scientist

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

See Me at Conversion World and Keep Your Pajamas On

Learn a formula for landing pages

There’s a formula for your landing pages that guide you to to get the reaction you’re aiming for.  You’re paying for the traffic: now’s your chance to get the most from it. The first ever online CRO conference is fast-approaching, and if you want that critical formula for high-converting landing pages (and of course you do), request […]

Unalytics: Unconventional Analytics to Guide Your Decisions

Analytics: It's not just for data scientists anymore

What kind of person is “good” at analytics? It’s time to change our opinion of what a “data scientist” is. If you are involved in the care and feeding of an online marketing endeavor, you have to be good at this “data thing.” Fortunately, this doesn’t mean that you put on your lab coat and […]

Austin Has The Highest Number of Website Optimizers per Capita

Where can conversion rate optimizers find the best breakfast tacos?

Last year, Austin, Texas declared itself the Conversion Capital of the World with some stiff competition. It turns out that, this year there is even more reason to support this very scientific and not-at-all-biased claim. We’ll be sharing our updated list of Austintatious website optimization pros on CRO Day, April 9. Website optimizers aren’t your typical marketer. In […]

How This Online Service Makes Smart People Feel Stupid [CASE STUDY]

How This Online Service Makes Smart People Feel Stupid [CASE STUDY]

Updated April 5, 2015 What could keep a highly motivated potential buyer from completing a transaction on your website? What could make a highly educated visitor feel like a bumbling child? Here’s one way. I am a fan of the blubrry podcasting service. Founder Todd Cochrane hosted one of my favorite podcasts way back after the […]

Caution: Sampled Reports in Google Analytics

Are Sampled Reports in Google Analytics Telling You the Truth?

The little yellow message in the upper right corner of your Google Analytics report can be somewhat unsettling. It appears when you use custom segments on a website has grown to hundreds of thousands of hits. The message is a warning you that the report you’re looking at is based on sampled data. Does this mean the […]