Brian Massey, The Conversion Scientist

Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

The Cognitive Biases that Infest Your Website Redesign

which of your cognitive biases are killing your conversion rate

I state that, “” in my September Marketing Land column The Biases that Drive Crazy Decisions. A large part of the column is dedicated to the biases found in website redesigns. These include Pro-innovation Bias, Stereotyping, Overconfidence and Blind-spot Bias. Of these, the most fascinating has to be the Pro-innovation Bias. You can see its influence all […]

Increase Conversions on Low-Traffic Websites

what are the conversion options for low traffic websites

Here’s a common question: “How do you increase conversions when you only get a small amount of traffic?” The first answer is, go get more traffic. You can do statistical optimization using split testing if you have enough conversions, but this usually comes with more traffic. The second answer is to get more conversions so you […]

How do you decide what elements of your site to test?

5 stepts to determine what to test on a website

Today’s question is at the heart of website optimization. “How do you decide what elements of a site to test?” A better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with fifty, seventy-five, one-hundred or […]