It’s like a virus on the web: Rotating Headers, also called “Sliders”. Designers recommend them. Content Management Systems provide widgets to implement them. And everyone is copying their competitors, which makes them spread. Those of us that test websites know one thing: We can almost always get a higher conversion rate with a static image then [...]
The folks at SEMRush hosted The Conversion Scientist for an entertaining hour on how to design Landing Pages. It was fun and educational, and if you missed it you can see the entire thing right here. Hosted by SEMRush’s David Black, we covered the key components of a landing page. Offer Form Trust Proof Image [...]
Michael Brenner has four kids. That violates my rule of parenting: “Never let them outnumber you.” He seems to be handling things fine, and even made the kids a part of his inspiring Ascend Summit presentation “The Future of Content Marketing.” Michael says, “Content Marketing has always been about connecting through stories people love.” and [...]
Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for all of my readers. Enjoy my “instagraphic” infographic of his very helpful presentation.
The most important part of your website is your value proposition. Find out how to communicate it in words and images. Too often, we confuse our tag line with our value proposition. For a website, the value proposition is the critical message that asks a visitor to explore further and to purchase. Famous value propositions [...]
The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing we’d like to put a fine point on is this: Formula: Number of mobile site visitors divided by the number of actions taken, all multiplied [...]
People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. I like to think that we can be more creative because we add a rigor to our creativity that allows us to try riskier things. If we have [...]
I had the pleasure of meeting and hearing Rand Fishkin speak at Business of Software USA in Boston. As former head of Moz.com, he’s a guy who knows his stuff when it comes to SEO and search marketing in general. So I captured a live instagraph infographic for you since you couldn’t make it. CLICK TO [...]