Conversion Optimization Maturity Model [Infograph]

Maturity Models were all the rage at Conversion Conference Chicago 2013, but they can make you feel like you’re living with your marketing parents — immature. Don’t feel bad. We didn’t get a perfect score and we do this for a living (see below for how we score). Maturity models aren’t a way to judge [...]

Analytics, Discounting and User Experience Trends for 2012: For Further Study

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! Jan 02, 2013 11:43 pm Comments: @Avinash Kaushik has a unique ability to make analytics human. I don’t share many analytics posts with you, as I don’t want to scare you off. But I fear I may be underestimating you. Here are ten very [...]

The 12 Days of CROstmas

On the first day of CROstmas my website gave to me An increase in RPV. On the second day of CROstmas my website gave to me Two split tests and an increase in RPV. On the third day of CROstmas my website gave to me Three fresh sales, Two split tests and An increase in [...]

Do Not Buy My Book (Get it for free)

I’m going to make this brief. Get a free copy at the Amazon Kindle Store As a reader of The Conversion Scientist, I’m offering you free copy of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist for your Kindle, iPad or Smarthphone. All you have to do is visit the Amazon Kindle [...]

Landing Page Optimization with Tim Ash

Tim Ash and Brian Massey talk about finding your customer creation equation in this installment of Landing Page Optimization on Webmaster Radio. My favorite quote from the discussion is, “There’s a big dumb bouncer in your brain.” Thanks for that, Tim.

Pendulum: How to Market in a “We” Society [REVIEW]

Get a FREE Hardcover Copy. I remember the first time I heard about the strange “ad man” living in the hills outside of Austin where I live. I was told he was some kind of hermit genius, rumored to command a fee of $25,000 a day to tell companies how to communicate persuasively. This was [...]

Online Marketing and the Anti-Science Movement [AUDIO]

Even though the election season is over, I’ve opted to extend the debate and move it into the realm of online marketing. In 4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages I compare the anti-science efforts used by politicians and their campaigns to the anti-science efforts stacked against you, my fellow marketer. [...]

Does Higher Engagement mean Higher Conversion Rates?

We’ve just finished some very interesting research here at Conversion Sciences labs, and we love it when our deeply held beliefs get blown out of the water. It’s happened again. Most of us assume that if our pages are “engaging” to visitors, that they are more likely to convert to leads or sales. If they [...]

Instagraph: Why do some people succeed with testing while others fail?

Dennis van der Heijden is in an enviable position. He is able to see the results of hundreds of split tests through his awesome split testing service, Convert Insights at Convert.com. He’s noticed a few things about how successful businesses are at finding winning tests. These numbers plus his ideas on why some have tests [...]

How to Make Your Blog ERUPT [VIDEO]

My blog looks awesome on iPads with Flipboard. Watch the video and see how yours can, too. It was a Saturday. I was painting the walls of one of our bathrooms. The new color really brought out the tile we’d had installed the week before. Otherwise, things were pretty quiet around the house on this [...]

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