Brian Massey, The Conversion Scientist

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

Caution: Sampled Reports in Google Analytics

Are Sampled Reports in Google Analytics Telling You the Truth?

The little yellow message in the upper right corner of your Google Analytics report can be somewhat unsettling. It appears when you use custom segments on a website has grown to hundreds of thousands of hits. The message is a warning you that the report you’re looking at is based on sampled data. Does this mean the […]

Come Learn Conversion Optimization From the Experts

Come Learn Conversion Optimization From the Experts

In Austin, March is just another way of saying “SXSW season” – however, this year, there’s another conference that you might want to consider attending. The first annual ConversionXL Live is taking place from March 11-13 in the hill country just outside of Austin. We like to think of this conference as a form of what SXSW […]