Brian Massey, The Conversion Scientist

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

Conversion Copywriting Guide: Transactional vs. Relational Buyers

Use copy to appeal to your most profitable visitors.

There are two broad categories of visitors to your site. Understanding them will make you a better at conversion copywriting. You’ll deliver copy, offers and landing pages that perform. By “better” I mean “money generating” or “lead generating.” Interested? We recently completed a test for one of our clients that generated a 42% lift in leads [...]

Here’s What $10 Million Looks Like to Us

Here's What $10 Million Looks Like to Us

We don’t really know what $10 million in cash looks like, but we do know what $10 million in additional revenue looks like. To us, it looks like winning test results. It’s the graphs and spreadsheets that calculate the impact of often small changes on the fortunes of an online business. Sometimes, we print out some [...]

Tides of Your Website and Tests that Lie [AUDIO]

We encourage every online marketer to begin experimenting with split testing as soon as possible. It is a skillset that empowers marketing to really understand their visitors and generate more revenue from existing traffic. One of the first hurdles you will have to get through is the “damn lying test” phenomenon. This is when a test [...]