Brian Massey, The Conversion Scientist

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

New Ideas for the New Year: Online Marketing in 2015 [INFOGRAPHIC]

New Ideas for the New Year: Online Marketing in 2015 [INFOGRAPHIC]

The year 2015 will be full of surprises, but not everything needs to be a total shocker. We can start planning now for some of what 2015 will bring. So, what should we be focusing on? I am privileged to know some smart entrepreneurs and marketers, the kind of people who would have an informed […]

Join our Intimate Gathering of Website Optimization Pros

Join our Intimate Gathering of Website Optimization Pros

What if you could go back in time to when the monstrous SXSW Interactive conference was an intimate collection of internet luminaries coming together to share ideas and make personal connections. This is the scene you’ll find in Austin this March, just before SXSW. The ConversionXL Live conference is offering an intimate three-day event in which cognoscenti of website […]

Google Analytics Blind Spots

Google Analytics Blind Spots

Are you blind because your Google Analytics setup has blind spots? Do you know when one of your visitors gets a 404 error? You should. Transcript: Google Analytics Blind Spots That Must Be Corrected Do you know how your overlay popups affect conversion? They really should know. Is Live Chat helping or hurting your sales? […]

Landing Pages that Make Search Marketers Successful [VIDEO]

The folks at SEMRush hosted The Conversion Scientist for an entertaining hour on how to design Landing Pages. It was fun and educational, and if you missed it you can see the entire thing right here. Hosted by SEMRush’s David Black, we covered the key components of a landing page. Offer Form Trust Proof Image […]

The Future of Content Marketing-Michael Brenner [INFOGRAPHIC]

The Future of Content Marketing-Michael Brenner [INFOGRAPHIC]

Michael Brenner has four kids. That violates my rule of parenting: “Never let them outnumber you.” He seems to be handling things fine, and even made the kids a part of his inspiring Ascend Summit presentation “The Future of Content Marketing.” Michael says, “Content Marketing has always been about connecting through stories people love.” and […]