About Brian Massey, The Conversion Scientist

Here are my most recent posts

Happiness Means Different Things to Your Website Visitors

Based on Myers-Briggs research, there are at least four major personality modes, or personas that your website must communicate with: Competitive, Methodical, Spontaneous and Humanist.

Want Attention? Appeal to the Egos of Experts with Quotes

I was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As I read I thought, “This guy and I think a lot alike. Who is this Plato of the conversion world?” At the end was my [...]

14 Inspiring Email Subject Line Hacks from the SXSW Catalog

Each year, I do a study of the SXSW panel names, looking for inspiration and common themes that I can use in my own email subject lines. This year, I present examples of panel titles that use the following hacks

“My favorite part of the design is the money.”

Website design is only great if it’s making you money. It’s not about the colors, the shapes, the sliders and flashy bits, though that’s the fun part many businesses sadly get hung up on. People don’t come to your site for entertainment or art—unless you sell art. Photo Credit: Giovanni Orlando via Compfight They come [...]

Web Forms, Product Page Testing and Shocking Web Graphics: For Further Study

These are the stories that caught the eye of The Conversion Scientist last week. If you are a curious marketer looking to learn more about conversion, please subscribe my weekly recommended reading list, For Further Study. For more, sign up to get a copy of my up-coming book: The Customer Creation Equation: Unexpected Formulas of the Conversion Scientist. You’ll [...]

Designing from Inside the User’s Head-Conversion Conference [INFOGRAPH]

Sandra Niehaus and Sara Sturtevant of Closed Loop Marketing offer three methods for getting inside your visitor’s heads to design an online experience that persuades and converts. Get Real Look at the Big Picture Triangulate and Iterate I captured this instagraph at Conversion Conference West 2012. FULL SIZE

BJ Fogg on Understanding Behaviors at Conversion Conference

BJ Fogg is a Psychologist, Innovator and Director, Stanford Persuasive Technology Lab. He gave an inspirational and interactive keynote presentation at Conversion Conference West 2012 using props instead of slides. His props included a magician’s robe, and a kayak paddle as a wand. Clearly, he knows something about how to communicate. Part of his presentation [...]

Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio]

I’ve been putting the finishing touches on my Conversion Conference presentation entitled Creating Killer Conversion Copy: Emails, Landing Pages, PPC Ads and More.  I asked Joanna Wiebe of CopyHackers.com to give me her opinion on writing copy that converts. She clearly has an opinion. I thought Scott Stratten was the epitome of a Canadian Diva. [...]

The Lovely Big Red Button

Today, let’s rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Ode to the Big Red Button It is a gift both wise and sage The big red button on my page It calls, it beckons without retort “Join,” “Add to [...]

The Magnetic Effect of Drawn Video

Drawn video has a unique ability to engage visitors and increase conversion.

Next Page »