The Conversion Scientist Blog

Increase Conversions on Low-Traffic Websites

what are the conversion options for low traffic websites

Here’s a common question: “How do you increase conversions when you only get a small amount of traffic?” The first answer is, go get more traffic. You can do statistical optimization using split testing if you have enough conversions, but this usually comes with more traffic. The second answer is to get more conversions so you […]

Dear America, Don’t Worry About Mobile Commerce [INFOGRAPHIC]

mCommerce is Growing at 300 Percent the Rate of eCommerce

“We’ve got mCommerce covered. Sincerely, the rest of the world.” What if I told you that there was an under-served segment of your marketplace, a segment that is growing three times faster than your current visitors? What if I told you this segment was using mobile apps at an alarming rate? Would you be interested […]

How do you decide what elements of your site to test?

5 stepts to determine what to test on a website

Today’s question is at the heart of website optimization. “How do you decide what elements of a site to test?” A better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with fifty, seventy-five, one-hundred or […]

What are some strategies for reducing bounce rate?

What are some strategies for reducing bounce rate?

This is a common question, and requires an understanding of the definitions of bounce rate.” The bounce rate is a bit slippery and requires some examination. The intention of measuring the bounce rate is to figure out how many of your visitors are leaving almost immediately after arriving at your site. This metric provides for a […]

Seasonal Online Retailers’ Optimization Habits

Analyzing but not optimizing

We can hear the bells! With just a few days left in summer, parents are now easing their way out of summer camps, Disney vacations, and scrambling to prep their kids for the new school year. Retailers reliant on the back to school rush have run out of time to prepare. How have onilne retailers done […]

How to Create a Hypothesis List and Get a Date, Too

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As a Conversion Scientist, I used my background in Conversion Rate Optimization and Landing Pages to create the first draft of my OkCupid profile, the landing page of me. I utilized the chemistry of a successful landing page formula to make sure I hit all the known conversion points. OkCupid’s setup will limit me in the […]

Headlines: 14 Ways to Make Them Amazing

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One of my webinar attendees asked the question, “What are some of the best headlines you’ve tested?” Of course, most of the best headlines I’ve found were the ones I’ve written. Well, that’s not completely true. They were the best until I tested them. Often my favorites didn’t win. Nonetheless, headlines are one of our favorite things […]

The Conference Where it’s OK to Get Emotional

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Does it pay to criticize Google? Probably not. But Brian Massey thinks that Google is doing website owners a disservice by almost forcing them to move to responsive web design (RWD) to support a “mobile friendly” website. Here, Brian says “It’s an irresponsible policy for many reasons.” In private, he says Google is scaring businesses […]