The Conversion Scientist Blog

The Future of Content Marketing-Michael Brenner [INFOGRAPHIC]

The Future of Content Marketing-Michael Brenner [INFOGRAPHIC]

Michael Brenner has four kids. That violates my rule of parenting: “Never let them outnumber you.” He seems to be handling things fine, and even made the kids a part of his inspiring Ascend Summit presentation “The Future of Content Marketing.” Michael says, “Content Marketing has always been about connecting through stories people love.” and [...]

Use Google Analytics to Win at Content Marketing [INFOGRAPHIC]

Use Google Analytics to Win at Content Marketing [INFOGRAPHIC]

Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for all of my readers. Enjoy my “instagraphic” infographic of his very helpful presentation.

Google Analytics Setup Basics [Audio]

Google Analytics Setup Basics [Audio]

We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference. Like naming your Views so that you can find the right one easily. Or adding a RAW data view so that you can effectively “backup” your Google Analytics information. I [...]