The Conversion Scientist Blog

The Conference Where it’s OK to Get Emotional

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Does it pay to criticize Google? Probably not. But Brian Massey thinks that Google is doing website owners a disservice by almost forcing them to move to responsive web design (RWD) to support a “mobile friendly” website. Here, Brian says “It’s an irresponsible policy for many reasons.” In private, he says Google is scaring businesses […]

Why You Can’t Ignore Mobile Web Traffic

The Myth of Mobile Optimization Best Practices Debunked

  Mobile Web 2.0: Judgment Day was recorded on July 23, 2015.   Our Mobile 2.0 Judgment Day webinar with Joel Harvey & Brian Massey tossed best practices out the window so that you can finally get some solid information about how to optimize your specific mobile websites instead of doing exactly what everyone else […]

7 Ideas Stolen from Online Retailers Who Will Kill It This Holiday

7 Ideas Stolen from Online Retailers Who Will Kill It This Holiday

Retail season is just three months away.  Surprise! Come again?! Yes it’s true. Between the months of November and late December, many businesses who generate significant profit online will experience an increase in traffic and (hopefully) sales. How do you know if your website is fully prepared to take full advantage of the holiday rush? Instead […]

Your Own Conversion Optimization Team

Build a Website Optimization Team

We’re proud of our website optimization family here at Conversion Sciences and display this fact proudly on our fictitious mobile conversion vehicle, CRO-1. This represents the team we put on each of our clients when we look for more revenue on the site. If you were to build your own conversion optimization team, this is what […]

Exclusive Mobile Design Insights from Dozens of Split Tests [Webinar]

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The Mobile Web is still in its infancy.  Today, alleged “mobile best-practices” are nothing more than successful desktop strategies scaled to a smaller screen.  But people behave differently on small-screen devices than they do when they are sitting at a computer. Conversion Sciences has begun to see what Mobile Web 2.0 will look like. Having completed dozens of mobile design […]