The Conversion Scientist Blog

Is Google Using Mobilegeddon to Lead You Astray?

Is Google Using Mobilegeddon to Lead You Astray?

The Threat: Mobilegeddon, Google’s search algorithm change that would penalize mobile websites that weren’t “mobile friendly”. There is little as scary to an online business as having your source of traffic threatened. However, Google put some resources in place and is making recommendations to businesses to help them become mobile-friendly. The recommendations will not help you become mobile-friendly. […]

How Many Customers Are You Losing Due to Responsive Web Design?

adaptive vs responsive web design feature image

The increasing popularity of a variety of devices to access the internet—ranging from small handheld phones to tablets and laptops—have led web designers and marketers to work on approaches to make the devices more compatible with Internet usage. They are studying ease of scrolling and navigation, visual appeal, support of different screen sizes, richer experiences […]

10 Ways to Accelerate and Improve Lead Generation

10 ways to optimize your content strategy

What are you doing today to ensure that your business brings in a continuous flow of qualified leads on a daily basis? Do you have a refined procedure, or are you throwing content out into the abyss of the interwebs with fingers crossed, hoping to score new leads and make some money?  If you can’t […]

5 Smart Calls-to-Action That Make Visitors Click

nothing screams sale like a smart cta

Companies will typically spend $92 to bring customers to their site, but only $1 to convert them. Traffic is only half the solution to a successful online business. If you’re putting 90% of your effort into driving traffic to your site, and minimal effort into optimizing your site for conversions then you may as well throw […]

UX vs. CRO: Where Should You Spend Your Redesign Dollars? [WEBINAR]

UX vs. CRO the fight of the century

You’ve decided it’s time to undertake a website redesign. Should you focus on improving UX (user experience), or should CRO (conversion rate optimization) be your priority?  Are they mutually exclusive?  Is there a time when one is more important than the other? On June 17th Sarah Jabeen from DiscoverSTEAM will be tackling this issue with Brian the Conversion […]