The Conversion Scientist Blog

Come Learn Conversion Optimization From the Experts

Come Learn Conversion Optimization From the Experts

In Austin, March is just another way of saying “SXSW season” – however, this year, there’s another conference that you might want to consider attending. The first annual ConversionXL Live is taking place from March 11-13 in the hill country just outside of Austin. We like to think of this conference as a form of what SXSW […]

10 CRO Experts Reveal Their Worst A/B Testing Mistakes

10 CRO Experts Reveal Their Worst A/B Testing Mistakes

You’ve read the blog posts and you’ve heard from the vendors. A/B testing is a lot more difficult than you can imagine, and you can unintentionally wreak havoc on your online business if you aren’t careful. Fortunately, you can learn how to avoid these awful A/B testing mistakes from 10 CRO experts who tell all […]

7 Conversion Rate Optimization Experts, 5 Questions You Are Probably Asking

7 Conversion Rate Optimization Experts, 5 Questions You Are Probably Asking

We talk a lot about conversion rate optimization here – we are conversion scientists, after all. Recently, our friends over at Shopify asked five questions of seven conversion rate optimization experts, including our own Brian Massey. These are questions that people normally might be afraid to ask. How Do You Define Conversion Rate Optimization? Where Do You Look For Testing Ideas? […]