Michael Brenner has four kids. That violates my rule of parenting: “Never let them outnumber you.” He seems to be handling things fine, and even made the kids a part of his inspiring Ascend Summit presentation “The Future of Content Marketing.” Michael says, “Content Marketing has always been about connecting through stories people love.” and [...]
Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for all of my readers. Enjoy my “instagraphic” infographic of his very helpful presentation.
The most important part of your website is your value proposition. Find out how to communicate it in words and images. Too often, we confuse our tag line with our value proposition. For a website, the value proposition is the critical message that asks a visitor to explore further and to purchase. Famous value propositions [...]
The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing we’d like to put a fine point on is this: Formula: Number of mobile site visitors divided by the number of actions taken, all multiplied [...]
People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. I like to think that we can be more creative because we add a rigor to our creativity that allows us to try riskier things. If we have [...]
I had the pleasure of meeting and hearing Rand Fishkin speak at Business of Software USA in Boston. As former head of Moz.com, he’s a guy who knows his stuff when it comes to SEO and search marketing in general. So I captured a live instagraph infographic for you since you couldn’t make it. CLICK TO [...]
In this webinar Brian Massey sits with Tim Page, Conversion Educator At LeadPages who discusses the success of LeadPages and how the company processes over 3 million email optins each month. It’s no surprise that after 12 years testing and implementing sales marketing psychology, Tim’s team created one of the most effective, lead generation tools [...]