The Conversion Scientist Blog

What to Optimize on your Landing Pages [VIDEO]

What to Optimize on your Landing Pages [VIDEO]

We spend our days (and many nights) deciding what could be changed website to increase revenue and leads. Based on our successes, I’d say we’ve gotten pretty good. There are five kinds of things we look at when we are planning website tests. Are these issues on your site? Value Proposition and Messaging Credibility and […]

New Ideas for the New Year: Online Marketing in 2015 [INFOGRAPHIC]

New Ideas for the New Year: Online Marketing in 2015 [INFOGRAPHIC]

The year 2015 will be full of surprises, but not everything needs to be a total shocker. We can start planning now for some of what 2015 will bring. So, what should we be focusing on? I am privileged to know some smart entrepreneurs and marketers, the kind of people who would have an informed […]

Join our Intimate Gathering of Website Optimization Pros

Join our Intimate Gathering of Website Optimization Pros

What if you could go back in time to when the monstrous SXSW Interactive conference was an intimate collection of internet luminaries coming together to share ideas and make personal connections. This is the scene you’ll find in Austin this March, just before SXSW. The ConversionXL Live conference is offering an intimate three-day event in which cognoscenti of website […]

Google Analytics Blind Spots

Google Analytics Blind Spots

Are you blind because your Google Analytics setup has blind spots? Do you know when one of your visitors gets a 404 error? You should. Transcript: Google Analytics Blind Spots That Must Be Corrected Do you know how your overlay popups affect conversion? They really should know. Is Live Chat helping or hurting your sales? […]