The Conversion Scientist Blog

Use Data from Click Tracking Heat Maps to Increase Conversions

Use Data from Click Tracking Heat Maps to Increase Conversions

I am one of the many people obsessed with increasing conversion rates.  Were you to wake me up in the middle of the night with the word ‘conversion,’ I would probably respond with a long, haunting sigh, “…raaaates.” That’s how much I’ve been possessed by the topic. I’ve seen lots of unsuccessful attempts at increasing conversion rates […]

What if the Mobile Internet Wasn’t Important? [INFOGRAPHIC]

Is this your mobile zombie apocalypse?

If the Zombie Apocalypse struck tomorrow, and the only way not to become the walking dead was to throw away your mobile device, who would be the winners and losers? According to an intriguing infographic, you’d be more likely to be file-swapping on Dropbox than binge-watching on Netflix. You’d be more likely to get your news the same way your […]

Entrepreneur Unleashes Website Optimization Experts

What makes a Landing Page work?

Would you be brave enough to let a bunch of conversion experts tell you what is wrong with your website?  Flex Fitness’s Ryan Ehler did just that when he won the privilege of having five website optimization experts evaluate a landing page for one of his ads. Digital Marketer published all of the recommendations. The critiques may […]

Caution: Sampled Reports in Google Analytics

Are Sampled Reports in Google Analytics Telling You the Truth?

The little yellow message in the upper right corner of your Google Analytics report can be somewhat unsettling. It appears when you use custom segments on a website has grown to hundreds of thousands of hits. The message is a warning you that the report you’re looking at is based on sampled data. Does this mean the […]

How to Growth-Hack Your Email List Using Exit-Intent Overlays

grow subscriber lists with exit overlays

The other day we gathered for an email brainstorming session.  What followed was the usual list of half-baked metaphors: “Email is like fine wine, it gets better with age.” “Email is like styrofoam, it’ll take 10,000 years to break down.” “” We were repeating ourselves, but the point was clear: despite being 350 Internet years […]

Why Your Visitors are Ignoring You: Personas vs. Demographics

Conversion Hotel Keynote: creating personas instead of relying solely on demographics to find target market

The Brad Pitt Shuffle: we’d all like to think that our target market is pretty sexy.  It’s good looking, it has money, it has style.  If you’d like to keep up this charade because it makes you feel better, by all means. But if you’re ready to figure out why your marketing campaign isn’t working, it’s […]