The Conversion Scientist Blog

What 80% of Ecommerce Shoppers Want From Your Site [INFOGRAPHIC]

Give Online Shoppers What They Want

What are online shoppers looking for?  No matter what you’re selling, knowing the answer to this question is the first step to figuring out how to give them what they want. The Conversion Scientists here spend their time testing ecommerce sites, and they know that the recommendations in this infographic can work for your online store. But not […]

Conversion Rate Optimization is Good for a Laugh with Joanna Wiebe and Brian Massey [WEBINAR]

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Why are these conversion rate optimization experts laughing? At first, the questions sounded pretty serious: “How often should you be emailing your customers?”  “What’s the best wording for a CTA (call to action)?”  “What should every conversion rate optimization team include?” Brian Massey and Joanna Wiebe of Copyhackers teamed up to answer questions like these in […]

Best Practices are Killing Your Mobile Conversion Rates

Mobile Design Essentials with Joel Harvey

Brian Massey and Joel Harvey have been making waves at conferences from Portland to Boston. Their presentations have been killing some of the sacred cows of mobile website design. Joel will be at it again this week in Las Vegas at Conversion Conference. Joel’s presentation on Mobile Design Essentials is going to be controversial, and how you treat mobile […]

The Ultimate Question for Website Optimization

What would happen if you stopped optimizing today?

What would happen if you suddenly pulled the plug on your website optimization efforts? The question behind the question is, “How much has website optimization contributed to our online sales?” We all know that the results we see in our tests don’t reflect reality when rolled out to the website. So, how much faith should we […]

Why Conversion Optimizers Should Think Like a Marine

Optimizing Your Website Like a Marine Rifleman

Every Marine goes through two weeks of basic marksmanship training. Before they fire a single live round, they spend an entire week sitting in the grass, aiming at a white drum and squeezing the trigger until they hear the metallic “click” of the firing pin. During this week of “dry fire,” But to be a […]

User Engagement was Low on These Websites. See How They Changed That.

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I’ve seen plenty of websites that are beautifully designed and portray a strong sense of professionalism. And that’s great. But it’s not enough. Many businesses are missing out on a crucial opportunity to get their visitors to actually engage with their website. Think about it. If you can get your visitors to actually do something while […]