The Conversion Scientist Blog

Developing a Maximum Viable Non-Product (MVNP)

Conversion Optimization Tools Make You Leaner than Lean

When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra-lean. You’re 45-days-in-a-lifeboat lean. You’re hide-behind-a-flagpole lean. Instead of building an MVP, we prefer to build an MVNP: the Maximum Viable Non-Product. Podcast and Transcript.

Copyright Infringement-Things to Avoid on the Web [INFOGRAPH]

Copyright Infringement-Things to Avoid on the Web [INFOGRAPH]

Do you know how copyright works? Are you sure you understand “fair use” of content? Are you vulnerable to having your trademarks stolen from you? These are some of the questions Ruth Carter addressed in her Ungagged conference presentation “Social Media Horror Stories.” Here are my instagraph notes.

Metrics for Great SEO Content – Jordan Koene

Metrics for Great SEO Content - Jordan Koene

What are the characteristics of a high-performing organic web page? How would you measure it? What are the things that get it shared? In his Ungagged Conference presentation “Increasing Your Content IQ” Jordan Koene gives us three strategies for SEO Content that pulls backlinks and organic visitors to the page, the relevant engaged kind of visitors. Key […]

Turn a 10 Second Ecommerce Transaction into 10 Minutes

why is it so hard to buy things online feature image

If you’ve ever read the book The Design of Everyday Things you may recall one of the stories. It tells of a typist asked to evaluate the design of a new keyboard. She reported back to the keyboard designer that she liked the new design and didn’t find any faults with it. The designer asked if they could watch […]