You can find the most inane demographic information about Facebook users, the amount of time they waste on the site, how many of them are grandmothers, where to find a browser extension that will make all of those pictures of your friends’ kids turn into pictures of cats, and lots of other quasi-useful information that make for great […]
Do you know how copyright works? Are you sure you understand “fair use” of content? Are you vulnerable to having your trademarks stolen from you? These are some of the questions Ruth Carter addressed in her Ungagged conference presentation “Social Media Horror Stories.” Here are my instagraph notes.
What are the characteristics of a high-performing organic web page? How would you measure it? What are the things that get it shared? In his Ungagged Conference presentation “Increasing Your Content IQ” Jordan Koene gives us three strategies for SEO Content that pulls backlinks and organic visitors to the page, the relevant engaged kind of visitors. Key […]
If you’ve ever read the book The Design of Everyday Things you may recall one of the stories. It tells of a typist asked to evaluate the design of a new keyboard. She reported back to the keyboard designer that she liked the new design and didn’t find any faults with it. The designer asked if they could watch […]
What does a landing page have to do to generate more software trials from visitors? One of the sites I reviewed during my webinar The Science of the Landing Page with Avangate was Mac Mail to Outloook Converter. The primary call to action on this page is to download and try the converter. Watch the […]
How would you find a 508% increase in leads from your most important landing page? Here’s how Comnio did it. What Makes Up Your Value Proposition I’m often asked questions like, “What would you test first on a landing page?” and, “What do you test on landing pages that most often increases conversions?” At Conversion […]