The Conversion Scientist Blog

Here’s What $10 Million Looks Like to Us

Here's What $10 Million Looks Like to Us

We don’t really know what $10 million in cash looks like, but we do know what $10 million in additional revenue looks like. To us, it looks like winning test results. It’s the graphs and spreadsheets that calculate the impact of often small changes on the fortunes of an online business. Sometimes, we print out some [...]

Tides of Your Website and Tests that Lie [AUDIO]

We encourage every online marketer to begin experimenting with split testing as soon as possible. It is a skillset that empowers marketing to really understand their visitors and generate more revenue from existing traffic. One of the first hurdles you will have to get through is the “damn lying test” phenomenon. This is when a test [...]