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Copywriting: Getting Past the Bouncers in Your Brain [TODAY]
Brian Massey shows you how to write killer conversion copy and get past the bouncers in your brain.

Tim Ash coined the term “Big fat bouncers in your brain” during an interview on his Landing Page Optimization podcast that he and I were on. I love the image that phrase draws to mind, because it’s true. The bottom line is this: If you want your messag …

Come Learn Conversion Optimization From the Experts
ConversionXL Live

In Austin, March is just another way of saying “SXSW season” – however, this year, there’s another conference that you might want to consider attending. The first annual ConversionXL Live is taking place from March 11-13 in the hill country just outsid …

10 CRO Experts Reveal Their Worst A/B Testing Mistakes
10 CRO Experts Reveal A/B Mistakes

You’ve read the blog posts and you’ve heard from the vendors. A/B testing is a lot more difficult than you can imagine, and you can unintentionally wreak havoc on your online business if you aren’t careful. Fortunately, you can learn how to avoid these …

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Brian Massey, Conversion Scientist

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