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eCommerce Growth Continues in 2015 in Europe and the US
stateofecommerce

This infographic from Ecommerce Platforms gives us some insight state of eCommerce in 2015.  It’s looking like online sales are going to increase to well over a quarter of a billion dollars (yep, you read that right:  billion!), and even though retail …

Surprises from 2014: Popular vs. Effective Content Marketing
How we chose our top-ten content marketing posts of 2014

It’s February and we’re just now publishing our “Most Popular Posts of 2014” post. We were in a bit of a quandary on how to go about this. Even though we are the masters of metrics, the mullahs of measurement, and mightier than mayhem, we weren’t sure …

How a Little Science Can Save Your Website Redesign
Use science to increase conversion rates before undertaking a website redesign

Raise your hand if you’re considering a website redesign.  Pretty much everyone, yeah?  Well, before you undertake such a massive project, there’s a lot you should consider first…namely the effects such huge changes can have on your conversion rates. …

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Brian Massey, Conversion Scientist

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The Conversion Scientist is teaching businesses like yours how to get more from the traffic coming to their Web site.

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