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October 1, 2015 by Brian Massey, The Conversion Scientist
The optimization industry is plagued most by a poor acronym: CRO. Here is my reasoning for changing this damaging moniker. The Importance of Acronyms The three letter acronym (TLA) that defines an industry or organization is crucial to its success. We …
September 30, 2015 by Brian Massey, The Conversion Scientist
What’s on the Conversion Scientist’s reading list these days? Business Insider: 20 Cognitive Biases that Screw Up Your Decisions If I was to rename this article, it would be, “20 Kinds of Best Practices and Why They Won’t Work”. It is bad news to rely …
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Brian Massey, Conversion Scientist
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