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August 21, 2015 by Brian Massey, The Conversion Scientist
Today’s question is at the heart of website optimization. “How do you decide what elements of a site to test?” A better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion …
August 19, 2015 by Brian Massey, The Conversion Scientist
This is a common question, and requires an understanding of the definitions of bounce rate.” The bounce rate is a bit slippery and requires some examination. The intention of measuring the bounce rate is to figure out how many of your visitors are leav …
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Brian Massey, Conversion Scientist
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