Comments on: How Analytics Saved One Business’s Online Sales http://conversionscientist.com/case-studies/how-analytics-saved-one-businesss-online-sales/ More leads. More sales. Same traffic. Thu, 09 Feb 2012 15:04:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian Massey http://conversionscientist.com/case-studies/how-analytics-saved-one-businesss-online-sales/comment-page-1/#comment-132 Brian Massey Sat, 12 Jun 2010 18:51:23 +0000 http://conversionscientist.com/?p=286#comment-132 Chris, you are correct. I recommended that Tom pull the content from the old site (on the left) to the new one. He's working it in. There are some structural differences between the sites that may also be affecting his results. To your point on the image: Yes, the skier image is less relevant than the one on the left, with skiers in pristine snow and a helicopter hovering above. Chris, you are correct. I recommended that Tom pull the content from the old site (on the left) to the new one. He’s working it in. There are some structural differences between the sites that may also be affecting his results.

To your point on the image: Yes, the skier image is less relevant than the one on the left, with skiers in pristine snow and a helicopter hovering above.

]]> By: Brian Massey http://conversionscientist.com/case-studies/how-analytics-saved-one-businesss-online-sales/comment-page-1/#comment-726 Brian Massey Sat, 12 Jun 2010 18:51:00 +0000 http://conversionscientist.com/?p=286#comment-726 Chris, you are correct. I recommended that Tom pull the content from the old site (on the left) to the new one. He's working it in. There are some structural differences between the sites that may also be affecting his results. To your point on the image: Yes, the skier image is less relevant than the one on the left, with skiers in pristine snow and a helicopter hovering above. Chris, you are correct. I recommended that Tom pull the content from the old site (on the left) to the new one. He’s working it in. There are some structural differences between the sites that may also be affecting his results.

To your point on the image: Yes, the skier image is less relevant than the one on the left, with skiers in pristine snow and a helicopter hovering above.

]]> By: Chris Chong http://conversionscientist.com/case-studies/how-analytics-saved-one-businesss-online-sales/comment-page-1/#comment-129 Chris Chong Wed, 09 Jun 2010 16:21:55 +0000 http://conversionscientist.com/?p=286#comment-129 I would say the one on the left is the better converting one. I'f Im about to drop in excess of $2K on a ski trip, I'd want to know as much as possible. But perhaps the reason the one on the right isn't converting all that well is because it looks like an ad for ski gear, and is not clearly heliski, whereas the one on the left has an excellent photo of what it is that he is selling. The guy sking says nothing. At least replace him with a group of skiers in front of your helicopters. I bet the content from the one in the left in pushed into the design of the one on the right would do better than both. I would say the one on the left is the better converting one. I’f Im about to drop in excess of $2K on a ski trip, I’d want to know as much as possible.

But perhaps the reason the one on the right isn’t converting all that well is because it looks like an ad for ski gear, and is not clearly heliski, whereas the one on the left has an excellent photo of what it is that he is selling. The guy sking says nothing. At least replace him with a group of skiers in front of your helicopters.

I bet the content from the one in the left in pushed into the design of the one on the right would do better than both.

]]> By: Chris Chong http://conversionscientist.com/case-studies/how-analytics-saved-one-businesss-online-sales/comment-page-1/#comment-725 Chris Chong Wed, 09 Jun 2010 16:21:00 +0000 http://conversionscientist.com/?p=286#comment-725 I would say the one on the left is the better converting one. I'f Im about to drop in excess of $2K on a ski trip, I'd want to know as much as possible. But perhaps the reason the one on the right isn't converting all that well is because it looks like an ad for ski gear, and is not clearly heliski, whereas the one on the left has an excellent photo of what it is that he is selling. The guy sking says nothing. At least replace him with a group of skiers in front of your helicopters. I bet the content from the one in the left in pushed into the design of the one on the right would do better than both. I would say the one on the left is the better converting one. I’f Im about to drop in excess of $2K on a ski trip, I’d want to know as much as possible.

But perhaps the reason the one on the right isn’t converting all that well is because it looks like an ad for ski gear, and is not clearly heliski, whereas the one on the left has an excellent photo of what it is that he is selling. The guy sking says nothing. At least replace him with a group of skiers in front of your helicopters.

I bet the content from the one in the left in pushed into the design of the one on the right would do better than both.

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