• http://www.ryanhealy.com Ryan Healy

    Great presentation, Brian. Some of the best stuff is right at the end (re-targeting). I’m going to read your article on ClickZ.

    A couple things I thought of while I watched:

    1. Most of the “bad boys” measure results (conversion rates, acquisition cost, etc), but very few actually go to the trouble of split-testing. I know this firsthand. One guy I know will write and rewrite his sales letters, but never split-test. Hasn’t stopped him from making a few million in a couple years though.

    2. I decided to split-test the Belcher Button. In one case, it beat a different order button used by another Internet marketer. But when I tested the Belcher Button against a plain blue underlined link, the link won. So it’s a good button, but definitely test it. It only took me two tries to beat it.

    Ryan

  • http://www.ryanhealy.com Ryan Healy

    Great presentation, Brian. Some of the best stuff is right at the end (re-targeting). I’m going to read your article on ClickZ.

    A couple things I thought of while I watched:

    1. Most of the “bad boys” measure results (conversion rates, acquisition cost, etc), but very few actually go to the trouble of split-testing. I know this firsthand. One guy I know will write and rewrite his sales letters, but never split-test. Hasn’t stopped him from making a few million in a couple years though.

    2. I decided to split-test the Belcher Button. In one case, it beat a different order button used by another Internet marketer. But when I tested the Belcher Button against a plain blue underlined link, the link won. So it’s a good button, but definitely test it. It only took me two tries to beat it.

    Ryan

  • http://www.Stimulating-conversation.com Naomi Giroux

    A great information filled program. (Had to listen twice to get all the points.) But, I expect no less from a fellow Aggie. Thank you for sharing.

  • http://www.Stimulating-conversation.com Naomi Giroux

    A great information filled program. (Had to listen twice to get all the points.) But, I expect no less from a fellow Aggie. Thank you for sharing.

  • http://unbounce.com Oli Gardner

    Great breakdown of the anatomy of a sale letter landing page Brian. I really appreciated the insight into *why* each of the elements is used.

    The pop-over point is one that still sits funny with me. I believe in their effectiveness – but I’m torn about the brand impact of stooping to that level.

    I guess at the end of the day it depends on how long your customers are going to be in your brandsphere. If it’s a one time purchase or lead-gen experience then I suppose you have very little to lose. But seeing respected brands trying it is surprising. Feels like a step back a few years to the popup days. I wonder how long until these are seen as too harmful.

    Thanks again.

  • http://unbounce.com Oli Gardner

    Great breakdown of the anatomy of a sale letter landing page Brian. I really appreciated the insight into *why* each of the elements is used.

    The pop-over point is one that still sits funny with me. I believe in their effectiveness – but I’m torn about the brand impact of stooping to that level.

    I guess at the end of the day it depends on how long your customers are going to be in your brandsphere. If it’s a one time purchase or lead-gen experience then I suppose you have very little to lose. But seeing respected brands trying it is surprising. Feels like a step back a few years to the popup days. I wonder how long until these are seen as too harmful.

    Thanks again.

  • http://www.naominiles.com Naomi Niles

    I just wanted to add a quick note to say I loved this. And, I’m happy that I’m not the only one who’s been studying these sales and squeeze pages even though they make my eyes bleed!

  • Karen

    Fantastic information here. This is exactly what I was looking for. The challenge is balancing what works with what’s on brand. Thanks Brian!

    • http://conversionscientist.com Brian Massey

      Karen,

      Much thanks. Glad you found it helpful.

      Brian

  • Krista Goon

    Thanks. Enjoyed your presentation. Short, useful and engaging. Will be following you on Twitter. Great stuff!

    • http://conversionscientist.com Brian Massey

      Thanks, Krista. I recommend getting on The Conversion Scientist list for all the good stuff that’s coming up (including a new book). http://ConversionScientist.com/by-email

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