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Building a Website Optimization Business [AUDIO]

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Brian the Conversion Scientist is always excited to share his knowledge about website optimization. He’s also an entrepreneur just like his clients. Dr. Jeremy Weisz from INspired INsider interviewed Brian about his highest and lowest points leading his business. Brian talks about client negotiations, how he feels about his employees (hint: nothing but good feelings!), […]

Caution: Sampled Reports in Google Analytics

Are Sampled Reports in Google Analytics Telling You the Truth?

The little yellow message in the upper right corner of your Google Analytics report can be somewhat unsettling. It appears when you use custom segments on a website has grown to hundreds of thousands of hits. The message is a warning you that the report you’re looking at is based on sampled data. Does this mean the […]