Brian the Conversion Scientist is always excited to share his knowledge about website optimization. He’s also an entrepreneur just like his clients. Dr. Jeremy Weisz from INspired INsider interviewed Brian about his highest and lowest points leading his business. Brian talks about client negotiations, how he feels about his employees (hint: nothing but good feelings!), […]
The fight for online leads and sales has traditionally been fought at the search engine. That is changing. Web analytics, bid management, competitive intelligence, ad testing and ad management tools are all common staples of any serious paid search effort. Return on ad spend (ROAS) is being tracked all the way through the sign up or […]
The little yellow message in the upper right corner of your Google Analytics report can be somewhat unsettling. It appears when you use custom segments on a website has grown to hundreds of thousands of hits. The message is a warning you that the report you’re looking at is based on sampled data. Does this mean the […]
There are special visitors on your site right now. They blend in with all of the others in your analytics, but they behave differently from the others. They visit more pages, spend more time, share more often and are more likely to buy from you. Would you like to know them better? Would you like to […]
Why does the “online” marketer have to do anything different from the “other” marketer at the beginning of a new year? There are many reasons. The online marketer is blind without accurate data. The online marketer has wrested control from the grubby hands of IT. The online marketer knows that . Don’t worry. We’ve prepared […]
In this episode of The Conversion Scientist Podcast, Brian Massey tells you how to gain insights from third-party tools in Google Analytics. He uses several video hosts as an example. Transcript and Images on Marketing Land Special thanks to Vidpow for producing the videos in our Video that Converts Mini-course.
People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. I like to think that we can be more creative because we add a rigor to our creativity that allows us to try riskier things. If we have […]
On July 29, 2014, Brian sat down with Jason Hartman, host of the Speaking of Wealth show, to discuss his overall approach to tackling the most important pieces of the online marketing puzzle. He keys in on some crucial points that all online marketers should pay attention to as you are designing for conversion. Here are […]