Marketers need a common vocabulary and notation for the things we’re doing online. We need to understand the elements that we can introduce and the ways they react with each other. At Conversion Sciences, we stole the notation of chemists. They have a clear notation, like the notation for how vinegar reacts with baking soda. […]
They friend you. They fan you. They pin you. They follow you. BUT how often to they customer you? How often do they buy, subscribe, or register? How often can you get your fans and followers to convert? When you get customered, your business grows, you gain another social influencer, and you get proof that your social media strategy is delivering what your social network […]
The original Conversion Scientist sat down with host of the Big Value Big Business podcast, James Lynch, to discuss everything from how he makes a terrible employee, to finding your own gimmick, to the inter-workings of a conversion scientist. Some highlights from the interview include: Brian spends a great deal of his time, helping businesses transform […]
In this edition of the Conversion Scientist Podcast, I discuss the genetics of conversion science, writing test hypotheses that will generate money, and how you can turn your team’s input into something that you can actually test. In my latest article on Marketing Land, I share the steps necessary to help you get the results […]
Tim Ash and Joel Harvey talk testing screw-ups and “with and without” tests. Find out if there is a lab at Conversion Sciences called the “QA-tion Station” and how many Igloos Joel has built in the latest installment of Landing Page Optimization on Webmaster Radio.
Understanding what’s important on any page and then applying some tricks to focus your visitors’ attention is a great way to get what you want and to help them find what they are looking for.
It’s time to stop boring people with how good your open rates and click-through rates are. Tell them what each and every person on your list is worth in dollars by measuring Revenue per Recipient (RPR). When you track the results of your emails down to the dollar, you track your own value down to […]
Let’s talk about your career as a marketer. Let’s talk about your power in an organization. Let’s talk about your ability to make things happen in a very real and salary-building way. Marketing is seen as important by CEOs. However, the marketing department is often not seen as important. We are too often seen as […]
Tim Ash and Brian Massey talk about finding your customer creation equation in this installment of Landing Page Optimization on Webmaster Radio. My favorite quote from the discussion is, “There’s a big dumb bouncer in your brain.” Thanks for that, Tim.
Even though the election season is over, I’ve opted to extend the debate and move it into the realm of online marketing. In 4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages I compare the anti-science efforts used by politicians and their campaigns to the anti-science efforts stacked against you, my fellow marketer. […]