How Buyer Personas will Rock the Conversion Rates of your Landing Pages [VIDEO]

Demographics can lie to you. In fact, they often do. This makes them very unreliable when you are trying to make decisions about what to put on your website. How demographics mislead us and how analytics can set us on the right page again The Content, headings, copy and images all impact the success of [...]

I Hate the Title of My Webinar

I am somewhat embarrassed to tell you that I'm doing a webinar with a really interesting company – Maxymiser – but that we really blew it on the title. The irony is that the webinar is all about designing websites and content that appeal to your most valuable visitors. You are valuable to me, yet [...]

Converting the Toughest Visitor of All: Googlebot

Every site has one visitor in common: Googlebot. Googlebot is an unusual visitor that few of us understand. So how do we get copywriters, designers, developers and marketers to configure their site for this powerful king-maker visitor? The same way we do this for our human visitors: We personify them.

Touchpoint Personas for Persuasion and Empathy

Why do so many marketing departments have trouble turning personas into actionable marketing gold? I believe it is because traditional “buyer personas” are too broad in their definition.