How Analytics Saved One Business’s Online Sales

Tom had two sites targeting the same audience, and getting about the same traffic. Both had analytics installed. This was a rare opportunity to see how two very different approaches to Web site design affected online sales conversion out in the real world.

Is Newsday.com the Titanic of Online Newspapers?

Myriad books and movies have been produced round the sinking of the Titanic, and after almost a century it still resonates in our collective memories. It wasn’t a single iceberg that struck the hull of online newspaper newsday.com. Instead, they got mired in the ice flows off the coast of bad choices, resulting in few subscribers./p

Secrets of The “Bad Boys” of Online Sales Conversion

Video and Audio. We call them affiliate marketers, infopreneurs or online goo-roos. They push health care products, supplements, exercise tapes, and get-rich-quick schemes. We can learn from them about online sales conversion because they test the hell out of their landing pages.