It’s February and we’re just now publishing our “Most Popular Posts of 2014” post. We were in a bit of a quandary on how to go about this. Even though we are the masters of metrics, the mullahs of measurement, and mightier than mayhem, we weren’t sure how to measure “popular.” Wipe that quizzical look off of […]
Michael Brenner has four kids. That violates my rule of parenting: “Never let them outnumber you.” He seems to be handling things fine, and even made the kids a part of his inspiring Ascend Summit presentation “The Future of Content Marketing.” Michael says, “Content Marketing has always been about connecting through stories people love.” and […]
How to tap into the brains of your subject matter experts. How to tap into the brains of your subject matter experts. As marketers, most of us are not masters of the products or services we are tasked with marketing. Sure, we’re smart and are fast learners. But, we’re relegated to the world of positioning, […]
Have you tested theories and hypotheses? Do you have tangible and remarkable results? Are you ready to share these with educated and enthusiastic readers? Readers who are seeking out articles that will benefit them, their business, and help them shine in their field. Here at Conversion Sciences, we are big fans of statistics and test […]
This is a guest post by Jessica Davis at Godot Media. Converting leads through your website is an essential objective for any website owner. If your business relies solely on the performance of your website, then this becomes even more important. For success online, you have to constantly strive toward improving the conversion rate of […]
This is a guest post by Brittney Stephenson of Powered by Search. Content marketing can help your business capture leads and convert them into customers. In fact, after analyzing data from thousands of their software users, HubSpot found that organizations that blog just one or two times a month generate 70% more leads than businesses […]
I was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As I read I thought, “This guy and I think a lot alike. Who is this Plato of the conversion world?” At the end was my […]
Google keeps tweaking its search algorithms to help them send the right customers to your site. Increase your conversion rate by thinking like a blogcano.
This is a guest post by Susan Lahey of Fishpond Content. Anybody who’s installed Google Analytics on his website can tout all the cool insights it provides: Who visited your site and how they wound up there; which pages they lingered on and which ones send them packing. It’s almost voyeuristic. Every morning with my […]
The Junta 42 has published their annual (and last) list of 42 top content marketing blogs. The Conversion Scientist is #23, and honored to be among some great sites.