I was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As I read I thought, “This guy and I think a lot alike. Who is this Plato of the conversion world?” At the end was my [...]
Google keeps tweaking its search algorithms to help them send the right customers to your site. Increase your conversion rate by thinking like a blogcano.
This is a guest post by Susan Lahey of Fishpond Content. Anybody who’s installed Google Analytics on his website can tout all the cool insights it provides: Who visited your site and how they wound up there; which pages they lingered on and which ones send them packing. It’s almost voyeuristic. Every morning with my [...]
The Junta 42 has published their annual (and last) list of 42 top content marketing blogs. The Conversion Scientist is #23, and honored to be among some great sites.
This isn’t your “play nice and listen while the guy reads his content marketing and conversion slides” sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and questioning every word.
Don’t let your content marketing go out without a strategy to draw readers back to your site and a landing page to get them to convert – even if that conversion is to get your next content offering.
Readers may be involved in your content marketing, like the chicken is involved in breakfast. How do you use ads to find the readers that are committed to your content, like the pig who is providing the bacon?
Your blog is like a volcano. When blog lava (content) flows you get social media, search and email benefits.