Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Will the holiday card we chose convert “Bah Humbug” into the “Love Bug?” Follow along as we express our gratitude to you and show you why we chose the holiday card we did.   We hope we’ve been able to make 2011 a great year for you, since you’ve made it a great year for [...]

$4 Million for 35 Subscribers: Does Newsday’s Online Newspaper Have a Sales Conversion Problem?

Conversion analysis reveals some missed opportunities The New York Observer paints a pretty stunning picture of one attempt to launch an online newspaper Web site. Was it to be expected, or is this an online sales conversion problem? The article states that, after a $4 million overhaul and redesign, newsday.com, the online arm of the [...]

ConversionCast: Convert Someone to Your Valentine at Flavia

Is Flavia going to help us get some x’s, o’s and some !’s? It’s time for another special ConversionCast compliments of our friends at Flavia. We look at the three strategies that will make or break an eCommerce site: Categories Product Pages Checkout Process We also take a hard look at their Home page. Flavia [...]

ConversionCast: eCommerce Site Gradware.com

In this ConversionCast™, we take a look at academic software and hardward eCommerce site Gradware.com, an academic software and hardware eCommerce site. What are the key strategies you want to get right if you’re running an eCommerce site? I offer my opinion in the workshop “Identifying Your Key Conversion Strategies,” which you can listen to [...]

ConversionCast: Spinscape.com Site as a Service

If you are building a Web site as a service, you have some important advantages when converting visitors to subscribers. In this ConversionCast™ we review the conversion strategy for online application Spinscape.com. I am a big fan of Spinscape, and got almost immediate value from using it to outline a book I’m currently writing. The [...]

ConversionCast: DallasSummerMusicals.org

Conversion Scientists love their crayons. We’re starting something new here at Conversion Sciences: The ConversionCast. A ConversionCast is a detailed analysis of a page based on two primary scales: The four Modes of Persuasion and visitors’ position in the Sales Process. Learn more about the Modes of Persuasion in the book Waiting for Your Cat [...]