Effective Copy

5 Elements of Persuasive Writing that Make Your Posts Takeoff

five steps to write more persuasively

As content writers, we’re trying to persuade others to see our point of view – to agree with us. Regardless of whether it’s to click on a link or to purchase a product, we want our writing to influence others in a positive manner. To write in an engaging and persuasive way is an art form – […]

eMarketing Principles: Words that Convert

Persuade with passion. Engage with the unexpected. His face was slightly ashen, and had clearly fallen since he first entered the conference room. I felt a lump in my stomach as he reviewed the revisions to the copy he’d written just a week earlier. I was a bit sick at being part of this, but […]