Build a Marketing “Battery” that Stores Purchase Power

How to build a marketing database that keeps prospects engaged It sounded like the perfect market: A large and growing marketplace A need so critical that it strikes at the very foundations of the family Increasing competition for scarce supply A marketplace actively using the Internet to solve the problem Add to these the fact [...]

It’s Time to Get Your Email On

Would you believe that e-mail marketing is still in its infancy? A couple of graphs from MarketingSherpa drive an important point home about the use of e-mail for marketing. It works, it has always worked, and it will continue to work. You just have to know how to use it.   House List Email (as [...]

Using Notifications and Confirmations to Engage and Convert

Six mistakes that you can turn into opportunities In a post on the American Marketing Association blog, I’ve presented my list of best practices for notification and clarification emails. These are golden opportunities to continue the conversation with an engaged prospect and move them closer to becoming a customer or a user of what you [...]

The Magic Email for Freelancers and Job Seekers

It’s 130 words long, and can build your practice or get you more interviews Email is the biggest social network on the planet. Even 80-year-olds have been on email long before giving Facebook a try. Because of this, it is the most effective tool for building a network that will connect you with the people [...]

Six E-mail Mistakes that Bassett Furniture Used to Piss Me Off

Are Bassett’s products as bad as their e-mail? I’ve gotten three e-mails from Bassett Furniture this week. I did not opt-in for this communication. And, to top it off, the e-mail address they sent to is used in one place: my kids’ elementary school. It’s the address I expect to get information from my kids’ [...]

The Superstitions That Keep You From E-mail Success

In my somewhat facetious post about The Father of E-mail, I make the statement: If you’re considering investing in a social marketing campaign, and you haven’t nailed your e-mail strategy, you may be investing in the wrong place. I don’t think business owners and marketers are dumb. I think that they’re just superstitious. Like walking [...]

Father of Email Claims His Social Network is the Biggest

AUSTIN, TX – Ray Tomlinson, the man responsible for putting the “@” in our email addresses has apparently gone on the warpath against MySpace, Facebook and other social networks who claim they have the largest memberships. “Zuckerberg Schmuckerberg!” Tomlinson was overheard saying at a social gathering. “My social network has been around since the 70s. [...]