Analytics for Everyone

  Spend precious Web resources on the smart stuff If you follow The Conversion Scientist, you will have dutifully put an analytics package in place on your Web site, such as Google Analytics, Woopra, Clicky or SiteMeter. This doesn’t mean that the information has helped you improve your Web site. Let’s change that. Let me [...]

One Million Things I Learned at PubCon Las Vegas

One benefit of the modern pen computer is the ease with which analog input can be shared. So, I thought I would share some of my notes with you.

Read more: http://conversionscientist.com/wordpress/events/one-million-things-i-learned-at-pubcon-las-vegas/#ixzz0XjTMtyOH

Entrepreneurship – One thing the US could export to change the world

Teach a man to fish and you feed him for life. Teach a woman to fish and you feed a village. Every entrepreneur should come to understand what microcredit is teaching us. This movement is teaching us about the very foundation of our free enterprise system. It is teaching us where compassion lives within our [...]

What to Test! Returns to Interactive Austin 09

You can still get a discount with the code TPH200 today The last time we played What to Test! The Conversion Quiz Show, we were throwing balls and learning about content that converts. I’m teaming up with Alissa Ruehl of Apogee Search at Interactive Austin 09 bring it back. They tell you that you should [...]

What Conversion Metrics Should a Job Seeker Examine?

Find out at the Door64 Tech Fair and Extraordinary Interviews Seminar For a Conversion Scientist, life is full of A/B tests. You find them everywhere. We are naturally curious creatures, always wondering why people behave the way they do. The answers are rarely obvious. For example, I have been monitoring a sort of A/B split [...]

“What to Test!” The Conversion Game Show at PubCon South 09

We were throwing balls at the audience during the Conversion Optimization and Testing Panel at PubCon South in March. Why balls? Because we were focused on reducing the amount of traffic that bounces off of the audience’s Web site, of course. Along with panelists Taylor Pratt and Bill Leake, and our moderator Christine Churchill, we [...]

See the Conversion Scientist LIVE

It’s going to be a busy Spring for me, and that means you have several chances to see me, Brian Massey, Conversion Scientist (applause). I’m speaking at several different conferences, three of which are in Austin and one of which is no charge. I hope to see you at one of these. Austin Engagements I’ll [...]

The eMarketing Techniques That Will Make Your 2009 Big

Learn how to use Search, E-mail, Conversion, and Social Media to grow your business while your competitors are shrinking. All in One Day I’ve shown dozens of businesses how to use the most cost-efficient marketing methods available to increase their sales. There is no more cost-efficient way to market than online, and the top eMarketers [...]