Maturity Models were all the rage at Conversion Conference Chicago 2013, but they can make you feel like you’re living with your marketing parents — immature. Don’t feel bad. We didn’t get a perfect score and we do this for a living (see below for how we score). Maturity models aren’t a way to judge [...]
The brilliant minds over at Blog Growth posed an important question recently; What’s the best price for your products? While consumers think prices are decided arbitrarily, there is a lot of work that goes into determining the price point for a product. Check out the amazing infographic Blog Growth put together to break down the [...]
Dennis van der Heijden is in an enviable position. He is able to see the results of hundreds of split tests through his awesome split testing service, Convert Insights at Convert.com. He’s noticed a few things about how successful businesses are at finding winning tests. These numbers plus his ideas on why some have tests [...]
I just got back from Content Marketing World and wanted to share my notes from one of the presentations with you. Andrew Davis gave the audience at nice overview of the concepts he champions in his new book Brandscaping, concepts that can fundamentally change the success of your brand today and in the coming years. [...]
Dan Siroker, Founder of testing platform Optimizely offers six key ways to improve the conversion performance of your pages. This was captured live at the Conversion Conference Chicago 2012 by yours truly. CLICK TO ENLARGE Define Success Explore before you refine Less is More Words Matter Fail Fast Start Today More Instagraphs
Sandra Niehaus and Sara Sturtevant of Closed Loop Marketing offer three methods for getting inside your visitor’s heads to design an online experience that persuades and converts. Get Real Look at the Big Picture Triangulate and Iterate I captured this instagraph at Conversion Conference West 2012. FULL SIZE
BJ Fogg is a Psychologist, Innovator and Director, Stanford Persuasive Technology Lab. He gave an inspirational and interactive keynote presentation at Conversion Conference West 2012 using props instead of slides. His props included a magician’s robe, and a kayak paddle as a wand. Clearly, he knows something about how to communicate. Part of his presentation [...]
This Infograph was recorded live during Tim Ash’s presentation “Conversion in a Social World” at PubCon 2011 Las Vegas. Baby.
As you might expect, I work with a number of E-commerce sites. Companies that sell things online is a faaaaaast moving target, so I’m glad to have folks like Willo O’Brien to keep me up to date on best practices in social shopping and online sales.