BJ Fogg is a Psychologist, Innovator and Director, Stanford Persuasive Technology Lab. He gave an inspirational and interactive keynote presentation at Conversion Conference West 2012 using props instead of slides. His props included a magician’s robe, and a kayak paddle as a wand. Clearly, he knows something about how to communicate. Part of his presentation […]
This Infograph was recorded live during Tim Ash’s presentation “Conversion in a Social World” at PubCon 2011 Las Vegas. Baby.
As you might expect, I work with a number of E-commerce sites. Companies that sell things online is a faaaaaast moving target, so I’m glad to have folks like Willo O’Brien to keep me up to date on best practices in social shopping and online sales.
Jay Baer and Amber Naslund, the authors of “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social” take us through the promise and pitfalls of social media that most any business must consider… now.
Content Rules. At least that is what a lively trio showed us at the MarketingProfs Digital Marketing Forum in Austin. C.C. Chapman, Ann Handley, and an as yet unnamed robot shared the rules and tools of great content marketing.
INFOGRAPH: Tim Hayden gave a thought provoking presentation on the integration of the live, mobile and online life of our prospects and customers, including some important tips on the use of QR Codes and email.
INFOGRAPH of a presentation by Sam Decker, recently of Bazaarvoice, who gave the McCombs School of Business Alumni three tips on how to succeed in a world of influencers.
Search engine optimization (SEO) helps with online sales conversion by telling the search engines what your Web site is about, so that people who are looking for things you offer find you and everyone else goes somewhere else.
INFOGRAPH of David Pogue’s PubCon Keynote tour of the technologies that are changing our lives, including smartphone apps, twitter and more.