Content Rules. At least that is what a lively trio showed us at the MarketingProfs Digital Marketing Forum in Austin. C.C. Chapman, Ann Handley, and an as yet unnamed robot shared the rules and tools of great content marketing.
INFOGRAPH: Tim Hayden gave a thought provoking presentation on the integration of the live, mobile and online life of our prospects and customers, including some important tips on the use of QR Codes and email.
INFOGRAPH of a presentation by Sam Decker, recently of Bazaarvoice, who gave the McCombs School of Business Alumni three tips on how to succeed in a world of influencers.
Search engine optimization (SEO) helps with online sales conversion by telling the search engines what your Web site is about, so that people who are looking for things you offer find you and everyone else goes somewhere else.
INFOGRAPH of David Pogue’s PubCon Keynote tour of the technologies that are changing our lives, including smartphone apps, twitter and more.
Dan Zarrella’s presentation on Twitter and Facebook optimization is SO choc full of graphs, that I could barely keep up. Here are my notes.
A Visual Live Blog of Andy Beal at PubCon Masters Training on Reputation Management. Notes taken by Brian Massey.
I love to watch Social Media Ninja Giovanni Gallucci present. He imparted a great deal of info on the intersection of social media and search to the audience at the Innotech PDX 2010 eMarketing Summit last week. If you weren’t there, you can enjoy it through the lense of my pen. Here is the visual [...]
Scott Stratten’s PubCon keynote rant ranged from “Breaking up with Social Media” to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.