Social Media Delivers More Than Just ROI, But I Don’t Care

I want measurable, tangible data on social conversion rates, on how social media gets qualified prospects to a Web property, and how it helps me carry on a conversation with them making them more likely to buy.

B2B Marketers Must Embrace Conversion Marketing

Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.

Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.

The Site as a Service: Core Conversion Marketing Strategies

The core online sales conversion marketing pattern that service and Web 2.0 sites should adopt is the “Site as a Service Pattern.” This is the fifth and last of the core conversion strategies in this series.

Words of Wisdom for a Recent Marketing Grad

What would you say to help a recent marketing graduate? Here’s what I said, including the definition of “conversion” and the strange math of conversion marketing.