“My favorite part of the design is the money.”

Website design is only great if it’s making you money. It’s not about the colors, the shapes, the sliders and flashy bits, though that’s the fun part many businesses sadly get hung up on. People don’t come to your site for entertainment or art—unless you sell art. Photo Credit: Giovanni Orlando via Compfight They come [...]

If You Don’t Tell Your Kids About Conversion, Who Will?

No parent relishes having “the talk” about conversion rates. No one wants to tell their kids: “Kids, conversion rates are still only around 2 percent” or tell them the naked truth about all the sites out there that were never optimized. Or point out that they’re hanging with the wrong crowd when it comes to [...]

7 Marketing Lessons Learned When Naming My New Book

  After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all [...]

Online Sales Conversion is a Hero’s Journey

The Iliad and The Odyssey, TV Sitcoms, your Website….what do they all have in common? The Hero’s Journey. Recently I read that Dan Harmon, creator of the quirky TV show Community (NBC) uses the literary device of the Hero’s Journey to map out his episodes. They all involve taking someone from his comfort zone, through [...]

Research: Websites That Follow Convention are More Trustworthy, Convert Higher

What makes people trust your Website more? As you know building trust with your visitors is critical to maximizing conversion. Here is some research that helps us to understand what makes visitors trust our site. Here are some highlights. An 11-minute Summary of Webpreep’s Research on the Web   1:43-People trust more attractive websites. 2:21-Attractive [...]

What is Your Website’s Conversion Signature? [Audio]

Five conversion “patterns” or “signatures” for Web sites, that has stood the test of time. Knowing which conversion signature your website matches tells you where to put your focus to increase leads, sales or both. (Podcast)

5 Ways to Prepare for the Battle of the Landing Page

I believe so strongly in the power of targeted, focused landing pages, that I’m going to prepare you for the inevitable battles that will ensue. It is inevitable that forces of darkness will swoop down on you as you prepare a page designed for high conversion rates.

Read the Articles that The Conversion Scientist is Reading: For Further Study

When I find a good checklist, best practice or how-to, I save it to my personal library. “For Further Study,” is a scannable, quickly digested weekly email that shares these links with you.

How Does the C-Suite Understand Conversion? The Book of Swagger

How do you equip your CMO to talk about online sales conversion when they get button-holed by the water cooler or broad-sided in the board room? They need a little swagger. You need to tell the story that lies in the data. Give them a Book of Swagger.

3 Ways to Build Your Internal Credibility with Analytics

To get conversion strategies implemented, you must build credibility interally. Rose Hoston outlines three ways agile marketers do so in my ClickZ article this month.

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