Social Moonshine: Converting Social Media Connections to Leads and Sales

In your rush to get as many Likes, Follows, Connections and +1′s as you can, have you thought about how you are going to turn those fans and friends into leads and sales?

Are You Sending Your Store-bought Traffic Off to Mark Zuckerberg?

The common wisdom among social media marketers is “put links to your social media everywhere.” As it turns out, this can hurt your online sales conversion rate.

Your Social Media Avatar and Conversion

Our social media avatars don’t have to be boring, and in fact they can be quite instrumental in engaging with visitors to our Web site, Facebook profile, Twitter stream and more.

7 Shifts to Make Social Media Work in Your Business (INFOGRAPH)

Jay Baer and Amber Naslund, the authors of “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social” take us through the promise and pitfalls of social media that most any business must consider… now.

Why It’s OK to be the Rainman of Social Media

People like us provide an important service to the social spheres. Our content-oriented social media strategy feeds those who rely on social media for education and elucidation.

Social Appending: How Far We Have Come

In my most recent ClickZ column, I reflect back on my days as a marketing cog in the corporate machine, a time in which the practice of email “appending” was considered bad practice. Now ESPs are appending social network information to their client databases.