When it Comes to Online Marketing, You Could Hold All The Cards

At the start of 2011, I wrote about the poker hand, the winning strategy, the high cards that let you compete against every other site their customers will visit. Creating and optimizing interesting content that helps visitors find what they need is a high card. Social media and attention to conversion metrics are cards that [...]

Mobile Marketing Intermediaries Meet Targeted Banner Advertising

I had the pleasure of being on a panel with Tim Hayden of Blue Clover Studios recently, and overheard him talking about real-life targeted banner advertising: billboards that connected with your mobile phone as you passed by.