The big brains in the Conversion Sciences lab have been working around the clock to bring you an interactive ebook about the science behind business video. Business Video Through the Eyes of Your Prospects is a must read for any business looking to invest in video. The guys in the lab coats have [...]
Everyone is excited about “whiteboard” video, in which concepts are drawn at super-high speed on a whiteboard to explain or sell what you offer. But Whiteboard video is not cheap, and the geek scientists here a Conversion Sciences wanted to learn if whiteboard video was worth the extra price. First, we used an eye-tracking camera [...]
We’ve just finished some very interesting research here at Conversion Sciences labs, and we love it when our deeply held beliefs get blown out of the water. It’s happened again. Most of us assume that if our pages are “engaging” to visitors, that they are more likely to convert to leads or sales. If they [...]
Everyone wants to be the first listing on page one of Google for the terms that define their business. Many businesses pay dearly to maintain that position. But what if this wasn’t necessary to get the attention of searchers? What if your third-place ranking was as powerful as being at the top of the page [...]
Drawn video has a unique ability to engage visitors and increase conversion.