Thursday, April 17th, 2014

The Importance of Good Distribution Within E-commerce

This is a guest post written by Melissa Sawyer The internet has revolutionized many aspects of modern life, from the way we work, to the way we shop. E-commerce is an industry built entirely around the internet. Purchases in e-commerce occur solely within an online environment eliminating the elements of physical interaction that using a […]

Avoiding the Marketing Strategies that Don’t Convert

Design your Web site around the strategies that drive leads and sales I had one of those meetings this week; a meeting with a company that has really come to understand the significance of online conversion in their business. I predict good things for them. They’d taken advantage of a Conversion Sciences home page review, […]

RISEAustin Podcast: Your Key Web Site Strategies

What is your Web site pattern? I’ve boiled down the entire universe of Web sites into five patterns: Brochure, Portal, eCommerce, Considered Purchase, and Site as a Service. So far, no one has been able to identify a sixth unique pattern. Which are you? Here’s the full presentation I gave at RISE Austin, an amazing […]

ConversionCast: Convert Someone to Your Valentine at Flavia

Is Flavia going to help us get some x’s, o’s and some !’s? It’s time for another special ConversionCast compliments of our friends at Flavia. We look at the three strategies that will make or break an eCommerce site: Categories Product Pages Checkout Process We also take a hard look at their Home page. Flavia […]

ConversionCast: eCommerce Site Gradware.com

In this ConversionCastâ„¢, we take a look at academic software and hardward eCommerce site Gradware.com, an academic software and hardware eCommerce site. What are the key strategies you want to get right if you’re running an eCommerce site? I offer my opinion in the workshop “Identifying Your Key Conversion Strategies,” which you can listen to […]

ConversionCast: Spinscape.com Site as a Service

If you are building a Web site as a service, you have some important advantages when converting visitors to subscribers. In this ConversionCastâ„¢ we review the conversion strategy for online application Spinscape.com. I am a big fan of Spinscape, and got almost immediate value from using it to outline a book I’m currently writing. The […]

Identifying Your Key Conversion Strategies

There are 10,000 online strategies to choose from in the marketing landscape. Will you try them all? No matter how unique your product service or business is, your Web site follows a specific pattern. For each pattern. There are certain set of strategies that you must get it right or you will have difficulty converting […]