Read the Articles that The Conversion Scientist is Reading: For Further Study

When I find a good checklist, best practice or how-to, I save it to my personal library. “For Further Study,” is a scannable, quickly digested weekly email that shares these links with you.

How a Testing Culture will make you the Zappos of Your Industry

Those businesses that choose not to invest in a testing culture may not be here in 24 months. Those that do may not either, but if they are they will be the leader in their space.

Five Copywriters That Can Make or Break Your Conversion Rate

If you could only hire one professional that would increase your online sales conversion rate, it would be a copywriter. Here are five kinds of copywriters you may run into.

Social Media and Conversion by Jeffrey Eisenberg

INFOGRAPH: Jeffrey Eisenberg gave us his unique view on Social Media as only a Conversion expert can at the Keynote at PubCon Austin 2011.

9 Ways to Make Content Work for Your Business (INFOGRAPH)

Content Rules. At least that is what a lively trio showed us at the MarketingProfs Digital Marketing Forum in Austin. C.C. Chapman, Ann Handley, and an as yet unnamed robot shared the rules and tools of great content marketing.

How to Keep Your Content Promises

When we don’t consider what visitors expect when we offer them our content, we set a series of events in motion that results in our visitors feeling… dumb. Here are four ways we let break promises to our readers.

Your Explaining Face Will Change Your Content Marketing

My ten-year-old son gave me a valuable lesson in content marketing today. Sean has a good friend who, to hear him tell it, rarely changes his expression. It’s just who he is. However, Sean was sharing one of this friend’s more interesting ideas: to build a tall building and put a catapult at the top [...]

PubCon: Go Deep in Conversion Strategies

More Businesses Realize that Conversion is the Key to Lowering Search Costs

The folks at PubCon are smart, and I’m talking about the attendees. They’re good at what they do because, well, they go to PubCon. Brett Tabke’s organization, which has several conferences around the country has a loyal following.

Is 2010 the Year of Web Site Optimization?

2010 is the year for Web site optimization. Still we have to remember that Web site optimization is at the top of the conversion stack. First you have truly know your visitor. You have to create a content platform to answer questions. You have to identify the best media strategies and channels to reach your target audience. And most importantly, you have to have the content your customers want. And then you’re ready for optimization.