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ConversionCast: Convert Someone to Your Valentine at Flavia

February 5, 2009 by  
Filed under ConversionCast, Effective eCommerce

1 Comment


Is Flavia going to help us get some x’s, o’s and some !’s?

Happy Valentines Day from Conversion Sciences and Flavia

It’s time for another special ConversionCast compliments of our friends at Flavia. We look at the three strategies that will make or break an eCommerce site:

  • Categories
  • Product Pages
  • Checkout Process

We also take a hard look at their Home page.

Flavia has one thing going for them: they have metrics installed. In fact, they are double covered with metrics from Omniture Site Catalyst and Google Analytics. This means they know if a change will make a difference in their sales.

[flash http://conversionscientist.com/ConversionCast/Valentines-ConversionCast-Flavia.flv width=500]
More ConversionCasts

Will their customers be their Valentines by buying their products? I’ll try to find out for you.

Brian Massey's social graph

You can submit your site or landing page for a ConversionCast. Don’t miss our ChristmasCast if you’re into Holiday conversion.

“Valentine” courtesy Daniel Adam Johnson via the Podsafe Music Network

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  • http://conversionscientist.com/ The Conversion Scientist

    I sent one of Flavia’s free eCards. They followed up with an e-mail that really captures their value proposition. They need to use this kind of language throughout the site. This is what they’re about:

    Thanks for using our Flavia E-cards!

    We are a family business and you are important to us. It is because of people like you who have chosen to join Flavia.com that we are able offer the highest quality E-cards anywhere on the Internet. Thanks again for using our service and if you are not already a Flavia member and would like access to our full collection of E-cards, Screensavers, Wallpapers and e-mail stationery please click on the link below to join now.