• Pingback: Content strategy and web writing | just write click

  • JustinZA

    Another great article, thanks Brian.

    Here’s a typo:

    “Use benefit statements and payoffs in your headings to draw then into your content.”

    • http://conversionscientist.com Brian Massey

      Thanks. It’s fixed.

  • http://meediax.com Soji Adeyanju

    There’s no doubt that successful communication leads to increase conversion. Great piece of article, Brian.

    • http://conversionscientist.com Brian Massey

      Thanks, Soji.