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  • JustinZA

    Another great article, thanks Brian.

    Here’s a typo:

    “Use benefit statements and payoffs in your headings to draw then into your content.”

    • http://conversionscientist.com Brian Massey

      Thanks. It’s fixed.

  • http://meediax.com Soji Adeyanju

    There’s no doubt that successful communication leads to increase conversion. Great piece of article, Brian.

    • http://conversionscientist.com Brian Massey

      Thanks, Soji.

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  • PJ Christie

    This was fun. One thing I have said is that in sales you should look at your four last customers in detail. Especially now for me because I am moving out of my software consulting role I’ve been in the last few years and moving more towards the SEO / PPC / Sales enablement role.

    So I took my last four customers and broke down the role all four of these items played in the attraction and close of the deal. I think this information will inform my content rewrite I began in lesson 1.

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