Notes from PubCon 2009 Las Vegas
|Click on any image to enlarge.
Books to Read
|When I first started doing conversion science back in 2006, I ruined several laptop screens. You see, it is very important that I be able to markup pages for my clients.
I started with crayons. However, it became more and more difficult to get the colors off of my laptop screen. Plus, the markup didn’t travel with the image.
Eventually, the crayons left ghosted images on the screen, like a burned plasma display.
Then, I found the pen computer. Now, I can create, markup and take notes analog style, with instant conversion to digitial.
A Snapshot of Pubcon
One benefit of the modern pen computer is the ease with which analog input can be shared. So, I thought I would share some of my notes with you.
I chose these based on the following criteria:
1. I took notes
Many presenters don’t realize this, but you have to be “note-worthy.” You have to tee us up to take notes. You’re presentation has to be somewhat logically organized. You can’t throw too much at us too quickly, because we’ll just give up.
2. I was able to take notes on my computer
Props to PubCon for providing extension cords and power strips for us.
3. My notes are somewhat legible.
You be the judge.
Some People Prefer This
Some people prefer this mix of visual cue and text. You may find it helpful.
Click on any of the images to see a full-resolution version.
Some People Prefer Summaries
Here are some of the things I gleaned from notes that didn’t pass the three-point test:
Tools to Check Out
Organic Keyword Search
SEM Rush (Mark Jackson)
Trackur (Andy Beale)
eArtisteer (random theme generator)
TrafficGeyser (use with care)
Don’t forget about the BYOContent: Extreme Conversion Makeover Workshop happening in Austin, Texas on December 10. Turn ordinary information into content that generates leads and sales for your business.