• Tom Bowen

    Very enjoyable Brian!

    • http://conversionscientist.com Brian Massey

      Thanks, Tom. Happy New Year!

  • http://twitter.com/EMT_Harvey Harvey Meale

    Is any of this accurate? I enjoyed the read, cheers Brian.

    • http://conversionscientist.com Brian Massey

      There is a little inside baseball here. RPV is Revenue Per Visit, which is a better measure of success than Conversion Rate. 

      Split tests are how you increase RPV. This results in new sales or new leads. 

      In an eCommerce site, Add to Cart is a good thing (if abandonment rates aren’t too high). 

      If you’re doing well, bounce rates go down, you continue testing, emails convert better, and Twitter visitors (and other social visitors) convert better.

      The forms on your landing page get completed.

      Credit cards clear (sales).

      And pages landing? It’s a weird play on words. Pages don’t land, but visitors do.

      So it’s all good.

      And it doesn’t require receiving foul and housing dancers, pipers, maids, etc.

      It made sense to me.

      Thanks for the comment.

      • Kirk Stephens

         Ahhh. Now I understand what RPV stands for.

        Had me wondering for days.