Saturday, April 19th, 2014

The 12 Days of CROstmas

Origami Christmas Tree 1

Image courtesy fangol on sxc.hu

On the first day of CROstmas my website gave to me

An increase in RPV.

On the second day of CROstmas my website gave to me

Two split tests and an increase in RPV.

On the third day of CROstmas my website gave to me

Three fresh sales, Two split tests and An increase in RPV.

On the fourth day of CROstmas my website gave to me

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the fifth day of CROstmas my website gave to me

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the sixth day of CROstmas my website gave to me

Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the seventh day of CROstmas my website gave to me

Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the eighth day of CROstmas my website gave to me

Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the ninth day of CROstmas my website gave to me

Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the tenth day of CROstmas my website gave to me

Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the eleventh day of CROstmas my website gave to me

Eleven cards a-clearing, Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests and an increase in RPV.

On the twelfth day of CROstmas my website gave to me

Twelve pages landing, Eleven cards a-clearing, Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bouncers staying

Five Add to Carts

Four calling leads, Three fresh sales, Two split tests

And an increase in RPV.

Happy Holidays from all of us at Conversion Sciences.

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  • Tom Bowen

    Very enjoyable Brian!

    • http://conversionscientist.com Brian Massey

      Thanks, Tom. Happy New Year!

  • http://twitter.com/EMT_Harvey Harvey Meale

    Is any of this accurate? I enjoyed the read, cheers Brian.

    • http://conversionscientist.com Brian Massey

      There is a little inside baseball here. RPV is Revenue Per Visit, which is a better measure of success than Conversion Rate. 

      Split tests are how you increase RPV. This results in new sales or new leads. 

      In an eCommerce site, Add to Cart is a good thing (if abandonment rates aren’t too high). 

      If you’re doing well, bounce rates go down, you continue testing, emails convert better, and Twitter visitors (and other social visitors) convert better.

      The forms on your landing page get completed.

      Credit cards clear (sales).

      And pages landing? It’s a weird play on words. Pages don’t land, but visitors do.

      So it’s all good.

      And it doesn’t require receiving foul and housing dancers, pipers, maids, etc.

      It made sense to me.

      Thanks for the comment.

      • Kirk Stephens

         Ahhh. Now I understand what RPV stands for.

        Had me wondering for days.