Dan Siroker: Beat the Back Button [INSTAGRAPH]
Dan Siroker, Founder of testing platform Optimizely offers six key ways to improve the conversion performance of your pages. This was captured live at the Conversion Conference Chicago 2012 by yours truly.
- Define Success
- Explore before you refine
- Less is More
- Words Matter
- Fail Fast
- Start Today
I've written a tell-all with juicy details about how to run a high-converting website. Become a friend of the author for free chapters and bonus content from Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist coming soon.