Lab Staff

Brian Massey | Joel Harvey | Jeff Sexton

Brian Massey

Conversion Scientist™

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

Conversion Sciences was founded to fill the Web with helpful, engaging and entertaining online Web sites that convert visitors into leads and sales. He’s helped dozens of businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics and testing.

“There are places on the Web that make you feel like they were built just for you,” he says. “Is yours one of these? It could be.”

Brian’s workshops have been characterized as “memorable” and he can be heard at the Direct Marketing Association conference, PubCon, Innotech, Destination Design Management, OMMA and almost anywhere else people will listen. He “gets them early” by speaking at major universities and is available for corporate workshops.

Contact Brian by phone or email.

Joel Harvey

Retail and Video Sciences

Joel has developed video solutions for some of the largest online retailers on the Web, and these retailers expect results. He mixes search marketing, video and conversion for a powerful online concoction that delivers higher conversion rates, more sales, and entices the coveted return visitor back to a site.

As a former Marketing Director at MXToolBox and Founder of Hound Media, Joel bring years of marketing and search engine optimization knowledge to Conversion Sciences. Joel manages video, online retail conversion, search engine optimiztion, niche microsites, and direct email marketing strategies.

Jeff Sexton

Senior Fellow

Improving conversion is as much a practice of medicine as a lab science.  Sometimes diagnosis is easy; sometimes you’re taking on the role of TV’s Dr. House, using every detective trick in the book to track down the real problem.  When Jeff Sexton dons his Conversion Scientist Lab Coat, he believes he’s donning as much of a diagnostician’s coat as that of a straight scientist’s. Fortunately, he’s got the background to play both roles.

As a seasoned copywriter and expert in persona-based marketing, Jeff Sexton learned how to go well beyond a by-numbers-approach to conversion optimization by apprenticing to the famed co-author of Call to Action, Waiting for Your Cat to Bark, and Always Be Testing, Bryan Eisenberg.  Bryan taught Jeff how to examine websites from a persona- and scenario-based perspective – to go deeper with his diagnosis to uncover the real persuasive and messaging challenges beyond the reach of standard usability and best practice recommendations. This persona-based, Eisenberg-influence coincides with, and is rounded out by, Jeff’s deep experience as a Web and advertising copywriter experienced in complex sale and considered-purchase copywriting.

And on the lab-scientist-side, Jeff was able to spend several years running 5-20 split and multivariate tests a week for Future Now and private clients.  There is simply no substitute for understanding the nuances of best practices as repeatedly applying them and seeing how each is affected by industry, offer, context, and so on.

As both a copywriter and Web Analytics expert, Jeff is able to take an “in plain language” approach to Website Optimization.  An approach in clear evidence on his personal blog and articles written for Web Marketing Today and Copyblogger.

Popularity: 48%