Online Sales Conversion is a Hero’s Journey
January 18, 2012 by Brian Massey, The Conversion Scientist
Filed under Online Sales Conversion
The Iliad and The Odyssey, TV Sitcoms, your Website….what do they all have in common? The Hero’s Journey.
Recently I read that Dan Harmon, creator of the quirky TV show Community (NBC) uses the literary device of the Hero’s Journey to map out his episodes. They all involve taking someone from his comfort zone, through a process of seeking for something, finding it, paying a price, and coming away changed.
It’s a classic, universal theme every website can employ to connect with every visitor.
Think of it, all visitors to your site are on a quest. You need to make it possible for them to leave your website as heroes, having accomplished their objectives. Check out the map of this journey on my Search Engine Land article Eight Ways Landing Pages are Like a TV Sitcom.
I’m completing the chapters of my new book due out in this Spring. Find out how you can get a free copy of the book when its available.
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