From the Lab

Happiness Means Different Things to Your Website Visitors

Popularity: 9%

Based on Myers-Briggs research, there are at least four major personality modes, or personas that your website must communicate with: Competitive, Methodical, Spontaneous and Humanist.

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Want Attention? Appeal to the Egos of Experts with Quotes

Popularity: 11%

I was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As I read I thought, “This guy and I think a lot alike. Who is this Plato of the conversion world?” At the end was my [...]

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The Secret Behind the Success of the DollarShave Video

Popularity: 39%

The Dollar Shave video went mega viral because it is “funny”, right? But to understand why and how it is funny you need to break it down and analyze what personas it is playing to. Only then will you truly understand its success.

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14 Inspiring Email Subject Line Hacks from the SXSW Catalog

Popularity: 36%

Each year, I do a study of the SXSW panel names, looking for inspiration and common themes that I can use in my own email subject lines. This year, I present examples of panel titles that use the following hacks

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“My favorite part of the design is the money.”

Popularity: 19%

Website design is only great if it’s making you money. It’s not about the colors, the shapes, the sliders and flashy bits, though that’s the fun part many businesses sadly get hung up on. People don’t come to your site for entertainment or art—unless you sell art. Photo Credit: Giovanni Orlando via Compfight They come [...]

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Web Forms, Product Page Testing and Shocking Web Graphics: For Further Study

Popularity: 14%

These are the stories that caught the eye of The Conversion Scientist last week. If you are a curious marketer looking to learn more about conversion, please subscribe my weekly recommended reading list, For Further Study. For more, sign up to get a copy of my up-coming book: The Customer Creation Equation: Unexpected Formulas of the Conversion Scientist. You’ll [...]

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Designing from Inside the User’s Head-Conversion Conference [INFOGRAPH]

Popularity: 20%

Sandra Niehaus and Sara Sturtevant of Closed Loop Marketing offer three methods for getting inside your visitor’s heads to design an online experience that persuades and converts. Get Real Look at the Big Picture Triangulate and Iterate I captured this instagraph at Conversion Conference West 2012. FULL SIZE

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