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Resources
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We hope that these resources will help you become a better Conversion Marketing professional and make your visitors love your business through your website.
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Tools to Manage Your Conversion Programs
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Key slides from the presentations
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 Examples of Information Visitors Want
Here are some examples of the kinds of information visitors want, divided into Decision-making Modes. |
 Metrics for the Pre- and Post-purchase Funnel
Here are some examples of the things you can measure to determine if you are moving visitors through the pre- and post-purchase funnel. |
 How to Lay Out a Home Page
 Landing Page Layout Guide |
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Here are some examples of the kinds of information visitors want, divided into Decision-making Modes