Resources

We hope that these resources will help you become a better Conversion Marketing professional and make your visitors love your business through your website.

Tools to Manage Your Conversion Programs

Key slides from the presentations

Examples of Information Visitors Want
Examples of Information Visitors Want

Here are some examples of the kinds of information visitors want, divided into Decision-making Modes.

Metrics for the Pre- and Post-purchase Funnel
Metrics for the Pre- and Post-purchase Funnel

Here are some examples of the things you can measure to determine if you are moving visitors through the pre- and post-purchase funnel.

How to Lay Out a Home Page
How to Lay Out a Home Page

Landing Page Layout Guide
Landing Page Layout Guide
Here are some examples of the kinds of information visitors want, divided into Decision-making Modes