Wednesday, April 16th, 2014

Resources


We hope that these resources will help you become a better Conversion Marketing professional and make your visitors love your business through your website.

Tools to Manage Your Conversion Programs

Key slides from the presentations

Examples of Information Visitors Want

Examples of Information Visitors Want

Here are some examples of the kinds of information visitors want, divided into Decision-making Modes.

Metrics for the Pre- and Post-purchase Funnel

Metrics for the Pre- and Post-purchase Funnel

Here are some examples of the things you can measure to determine if you are moving visitors through the pre- and post-purchase funnel.

How to Lay Out a Home Page

How to Lay Out a Home Page

Landing Page Layout Guide

Landing Page Layout Guide

Here are some examples of the kinds of information visitors want, divided into Decision-making Modes