Visual Live Blog: Scott Stratten Breaks up with Social Media at PubCon
April 16, 2010 by Brian Massey, The Conversion Scientist
Filed under Infographs, Reviews
At PubCon 2010 in Dallas, UnMarketer (@unmarketing) Scott Stratten’s keynote "Social Media, We Have to Talk" was, well, Scott. That means funny, frank, and contrarian. The audience loved him.
His keynote rant ranged from "Breaking up with Social Media" to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.
Coincidentally, the best conversion strategy is to produce great content.
Click to enlarge
Additional Coverage
PubCon South 2010 Day 2, Elmer Boutin
Live from PubCon South: Keynote by Scott Stratten, Janet Driscoll Miller
Popularity: 81%
About Brian Massey, The Conversion Scientist
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.
