Speaking
The Miracle of Conversion: Spend Less while Winning New Customers Online
An Intensive Workshop for Powerful Business Web Sites
It falls like rain across your Web site: visits from people, people who seek an answer to a problem, a problem they will pay to solve. But, instead of soaking in, watering your business in the promise of new sales, they bounce away like rubber balls.
The difference between the rain and the rubber ball is measured by your "Conversion Rate". When visitors are bouncing away, your conversion rate is low. When they are "soaking in" your conversion rate is high.
Here’s the miracle: when your conversion rate is high, every dollar you spend on marketing does more. By doubling your conversion rate, the leads and sales that would have cost $200 can be had for $100. Double it again, and you can have them for $50. You choose if you want to reinvest the savings or apply them elsewhere in your business.
What is the quickest way to increase your conversion rate?
There are three key areas on which you can focus to increase your conversion rate:
- Undestand your visitors’ needs
- Create the content that meets those needs
- Make sure prospects are finding your content using search marketing.
We’ve brought three professionals together to address each of these issues in an interactive workshop following Innotech.
What can you expect?
By implementing the recipes you learn in this workshop, you can expect:
- More Web prospects
- Reduced marketing cost or increased marketing spend
- Visitors that are qualified
- A better brand experience for your business
Brian Massey, The Conversion Scientist will use a little music and humor to fundamentally change the way you look at your Web site.
The fiery redhead, Heather Lloyd-Martin will challenge the way your site speaks to visitors, showing you how to turn them into prospects and customers.
The colorful and energetic Rachel Andersen will show you how to find the best visitors and maximize the return on your search marketing spend.
The workshop facilitators — Brian Massey, Heather Lloyd Martin and Rachel Andersen — promise to inform and to entertain. Together they will show you where you should be investing your online marketing dollar for maximum impact.
Our Commitment
Our commitment to you is to:
- Reveal the thinking that keeps your Web site stagnant.
- Discover your bounce rate and calculate your conversion rate.
- Introduce you to budget stretching conversion rate math.
- Identify the two things that influence your conversion rate: quality traffic and quality content on your site.
- Get more marketing for the same dollar.
- Select the search keywords that your best visitors use.
- Reduce the waste in your search marketing efforts.
- Show you how to create content that converts.
- Educate you on how to identify and create great text and copy.
This workshop is only available at Innotech, which means that your online business could languish for a year before you get another chance to learn from these seasoned professionals.
An Overview of Conversion Marketing- Brian Massey
9:00- 10:30
- The Amazing Math of Conversion
- The Capitalizing on Conversion Marketing
- The Guiding Power of Personas
Brian brings almost twenty years of marketing experience to this workshop. Your first "aha" moment will come soon after he starts his humorous, eye-opening presentation. He is a national speaker and an author at ClickZ.com and Search Engine Land.
"Brian’s seminars are a great way to look at your site through fresh eyes — through the eyes of your visitors — and to really see where you can make your improvements."
– John Stansbury, AllWebLeads.com
Content that Converts – Heather Lloyd Martin
11:00-12:30
Heather nows how to target a phrase and make a paragraph pop, so that visitors take notice. You will never settle for poor writing when she unveils the power of persuasive, engaging copy for you.
Heather Testimonial
The Right Traffic – Rachel Andersen
1:30-3:00
When you understand how search engine marketing works, you will stop wasting your search advertising dollar. Rachel has been in the thick of the search engine marketing game, working with brands such as PC World, Real Networks, Oregon State University and Grand America Hotel & Resorts.
Rachel Testimonial
Q&A Session – All
3:00-4:30
Ask the experts specfic questions about your site, content and approach to online marketing.
Meet the Speakers Social
5:00-7:00
Enjoy a drink and continue your conversations with these marketing experts.
Followup Teleconference
May 14, 9:00pm
It takes a few days to digest all of the material we will present. The speakers have agreed to provide a free teleconference to field questions that have come up since the workshop. Come and hear others’ questions, and ask your own.
Registration Options
To accomodate questions and keep things interactive, this is going to be an intimate workshop. Only 30 seats will be made available. We are expecting over 1000 attendees at Innotech. Register by April 19 to ensure you get a seat and to save some money.
You will save some cash when you combine your Innotech registration with this in-depth workshop.
Innotech eMarketing Summit (2 days): $149
Workshop Only (1 day): $499
eMarketing Summit + Workshop Package (3 days): $549
Purchase the Innotech + Workshop package before April 19 and get your Innotech badge for free.
Workshop attendees also qualify for the free Q&A teleconference one week after the show.
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