I Hate the Title of My Webinar

I am somewhat embarrassed to tell you that I'm doing a webinar with a really interesting company – Maxymiser – but that we really blew it on the title. The irony is that the webinar is all about designing websites and content that appeal to your most valuable visitors. You are valuable to me, yet [...]

Analytics, Facebook, Conversion Posts and Video: For Further Study Oct 8

Google Analytics: A Few Cool Tips On Advanced Segments – Fhenrir Chronicles Oct 06, 2011 10:49 pm @GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get. For those that want to drill down on Advanced Segments in Google [...]

It’s People! Analytics is people! [VIDEO]

I've given Google Analytics a more human face, and I think it will work for you as well. I provide a how-to video.

3 Ways to Build Your Internal Credibility with Analytics

To get conversion strategies implemented, you must build credibility interally. Rose Hoston outlines three ways agile marketers do so in my ClickZ article this month.

To the Bat Cave! Your Own Secret Conversion Marketing Laboratory

Sometimes it’s better to ask forgiveness than permission Warning: this information will make you a more successful marketer, but may also put your immediate job in jeopardy. To be a true hero, you must have two things: An arch nemesis A secret Unfortunately for those of us in marketing, our nemesis is often the organization [...]

Social Media Delivers More Than Just ROI, But I Don’t Care

I want measurable, tangible data on social conversion rates, on how social media gets qualified prospects to a Web property, and how it helps me carry on a conversation with them making them more likely to buy.

How Analytics Saved One Business’s Online Sales

Tom had two sites targeting the same audience, and getting about the same traffic. Both had analytics installed. This was a rare opportunity to see how two very different approaches to Web site design affected online sales conversion out in the real world.