Is Newsday.com the Titanic of Online Newspapers?

Myriad books and movies have been produced round the sinking of the Titanic, and after almost a century it still resonates in our collective memories. It wasn’t a single iceberg that struck the hull of online newspaper newsday.com. Instead, they got mired in the ice flows off the coast of bad choices, resulting in few subscribers./p

Is 2010 the Year of Web Site Optimization?

2010 is the year for Web site optimization. Still we have to remember that Web site optimization is at the top of the conversion stack. First you have truly know your visitor. You have to create a content platform to answer questions. You have to identify the best media strategies and channels to reach your target audience. And most importantly, you have to have the content your customers want. And then you’re ready for optimization.