Read the Articles that The Conversion Scientist is Reading: For Further Study

When I find a good checklist, best practice or how-to, I save it to my personal library. “For Further Study,” is a scannable, quickly digested weekly email that shares these links with you.

5 Landing Page Best Practices for Content Marketing

Don’t let your content marketing go out without a strategy to draw readers back to your site and a landing page to get them to convert – even if that conversion is to get your next content offering.

Excerpt: 12 Ways to Get Content Marketing Readers to Act

Readers may be involved in your content marketing, like the chicken is involved in breakfast. How do you use ads to find the readers that are committed to your content, like the pig who is providing the bacon?

9 Ways to Make Content Work for Your Business (INFOGRAPH)

Content Rules. At least that is what a lively trio showed us at the MarketingProfs Digital Marketing Forum in Austin. C.C. Chapman, Ann Handley, and an as yet unnamed robot shared the rules and tools of great content marketing.

Why It’s OK to be the Rainman of Social Media

People like us provide an important service to the social spheres. Our content-oriented social media strategy feeds those who rely on social media for education and elucidation.

How to Keep Your Content Promises

When we don’t consider what visitors expect when we offer them our content, we set a series of events in motion that results in our visitors feeling… dumb. Here are four ways we let break promises to our readers.

Touchpoint Personas for Persuasion and Empathy

Why do so many marketing departments have trouble turning personas into actionable marketing gold? I believe it is because traditional “buyer personas” are too broad in their definition.