Hot Seat Video: Content Marketing and Conversion

This isn’t your “play nice and listen while the guy reads his content marketing and conversion slides” sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and questioning every word.

Introduction to the Conversion Marketing Stack

Your conversion marketing practice is actually a “stack” of disciplines each of which you will have some level of capability with. If you are marketing online, you are involved with conversion issues by definition.

Mobile Marketing, Social Media and Conversion: Show me the Money (NSFW)

Tom Myer of the American Marketing Association heards the cats: Brian Massey (Conversion), Tom Hayden (Mobile Marketing) and Jen Wojcik (Social Media) in a panel discussion entitled “Show Me the Money: Make Marketing Work for You.”

B2B Marketers Must Embrace Conversion Marketing

Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.

Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.