How Does the C-Suite Understand Conversion? The Book of Swagger

How do you equip your CMO to talk about online sales conversion when they get button-holed by the water cooler or broad-sided in the board room? They need a little swagger. You need to tell the story that lies in the data. Give them a Book of Swagger.

How a Testing Culture will make you the Zappos of Your Industry

Those businesses that choose not to invest in a testing culture may not be here in 24 months. Those that do may not either, but if they are they will be the leader in their space.

3 Ways to Build Your Internal Credibility with Analytics

To get conversion strategies implemented, you must build credibility interally. Rose Hoston outlines three ways agile marketers do so in my ClickZ article this month.

Social Media and Conversion by Jeffrey Eisenberg

INFOGRAPH: Jeffrey Eisenberg gave us his unique view on Social Media as only a Conversion expert can at the Keynote at PubCon Austin 2011.

Conversion Alert: Invisibility Ray Hurts Email Open Rates and Click-through Rates

Evil forces threaten to render your emails invisible. Learn how to avoid email invisibility and increase your email’s open rate and click-through rate.

How Analytics Saved One Business’s Online Sales

Tom had two sites targeting the same audience, and getting about the same traffic. Both had analytics installed. This was a rare opportunity to see how two very different approaches to Web site design affected online sales conversion out in the real world.

Ecommerce Marketing Strategy for Online Sales

Are you a Whack-a-mole Company? You should be. Wikipedia calls Whac-a-Mole a “Redemption Game” Every industry has them. Your company may be one of them. They are the whack-a-mole companies, sticking their virtual neck out, and striving to do things better, driving online sales with an evolving ecommerce marketing strategy. And they often get whacked. [...]

Why Landing Pages are Important for Dynamic Targeted Banner Advertising

You wouldn’t play tennis without a racquet, would you? The machine hurtled fuzzy green balls at me with a “fwoom, fwoom” sound every 10 seconds or so. I dodged most of them, but  occasionally got pegged in the chest, stomach, or some place worse. “Fwoom, fwoom.” I was on the court. I was dressed in [...]

7 Things Marketers Can Learn from Pro Wrestling

Playing it safe will keep you from getting hurt — and from getting customers Fast Company columnist Sam Ford offers an insightful and entertaining treatise on how Corporations — and brands and small businesses – can take a page from the world of “professional” wresting. In short, Ford follows his own advice with this column. [...]

Avoiding the Marketing Strategies that Don’t Convert

Design your Web site around the strategies that drive leads and sales I had one of those meetings this week; a meeting with a company that has really come to understand the significance of online conversion in their business. I predict good things for them. They’d taken advantage of a Conversion Sciences home page review, [...]

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