Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Will the holiday card we chose convert “Bah Humbug” into the “Love Bug?” Follow along as we express our gratitude to you and show you why we chose the holiday card we did.   We hope we’ve been able to make 2011 a great year for you, since you’ve made it a great year for [...]

Landing Pages, Email Frequency and Social Media Conversion: For Further Study

This week I offer articles and posts from the world of online sales conversion including landing pages, email frequency and social media conversion. Subscribe by email.

Tim Ash: Conversion in a Social World [INFOGRAPH]

This Infograph was recorded live during Tim Ash’s presentation “Conversion in a Social World” at PubCon 2011 Las Vegas. Baby.

Steve Krug on Usability Testing at the Conversion Conference [INFOGRAPH]

Steve Krug gave an inspiring and enlightening Keynote presentation at Conversion Conference NY 2011, and we captured his wisdom using Instagraph technology for your viewing pleasure. Click to Enlarge What is the right conversion recipe for your business? Find out in the free online conversion video, "So What Kind of Website are You Running Anyway?"

I Hate the Title of My Webinar

I am somewhat embarrassed to tell you that I'm doing a webinar with a really interesting company – Maxymiser – but that we really blew it on the title. The irony is that the webinar is all about designing websites and content that appeal to your most valuable visitors. You are valuable to me, yet [...]

What is Your Website’s Conversion Signature? [Audio]

Five conversion “patterns” or “signatures” for Web sites, that has stood the test of time. Knowing which conversion signature your website matches tells you where to put your focus to increase leads, sales or both. (Podcast)

5 Ways to Prepare for the Battle of the Landing Page

I believe so strongly in the power of targeted, focused landing pages, that I’m going to prepare you for the inevitable battles that will ensue. It is inevitable that forces of darkness will swoop down on you as you prepare a page designed for high conversion rates.

How Does the C-Suite Understand Conversion? The Book of Swagger

How do you equip your CMO to talk about online sales conversion when they get button-holed by the water cooler or broad-sided in the board room? They need a little swagger. You need to tell the story that lies in the data. Give them a Book of Swagger.

How a Testing Culture will make you the Zappos of Your Industry

Those businesses that choose not to invest in a testing culture may not be here in 24 months. Those that do may not either, but if they are they will be the leader in their space.

3 Ways to Build Your Internal Credibility with Analytics

To get conversion strategies implemented, you must build credibility interally. Rose Hoston outlines three ways agile marketers do so in my ClickZ article this month.

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