After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all […]
Will the holiday card we chose convert “Bah Humbug” into the “Love Bug?” Follow along as we express our gratitude to you and show you why we chose the holiday card we did. We hope we’ve been able to make 2011 a great year for you, since you’ve made it a great year for […]
This week I offer articles and posts from the world of online sales conversion including landing pages, email frequency and social media conversion. Subscribe by email.
This Infograph was recorded live during Tim Ash’s presentation “Conversion in a Social World” at PubCon 2011 Las Vegas. Baby.
I am somewhat embarrassed to tell you that I'm doing a webinar with a really interesting company – Maxymiser – but that we really blew it on the title. The irony is that the webinar is all about designing websites and content that appeal to your most valuable visitors. You are valuable to me, yet […]
Five conversion “patterns” or “signatures” for Web sites, that has stood the test of time. Knowing which conversion signature your website matches tells you where to put your focus to increase leads, sales or both. (Podcast)
I believe so strongly in the power of targeted, focused landing pages, that I’m going to prepare you for the inevitable battles that will ensue. It is inevitable that forces of darkness will swoop down on you as you prepare a page designed for high conversion rates.
How do you equip your CMO to talk about online sales conversion when they get button-holed by the water cooler or broad-sided in the board room? They need a little swagger. You need to tell the story that lies in the data. Give them a Book of Swagger.
Those businesses that choose not to invest in a testing culture may not be here in 24 months. Those that do may not either, but if they are they will be the leader in their space.