I’ve been putting the finishing touches on my Conversion Conference presentation entitled Creating Killer Conversion Copy: Emails, Landing Pages, PPC Ads and More. I asked Joanna Wiebe of CopyHackers.com to give me her opinion on writing copy that converts. She clearly has an opinion. I thought Scott Stratten was the epitome of a Canadian Diva. [...]
After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all [...]
I don’t pay to attend many conferences, but I think I’m pretty good at picking those that give me information I can use “on Monday.” Conversion Conference is definitely one of those. Just look at some of the agenda items:
Whatever you think of deals site leader Groupon, you can’t argue with their amazing success. Since 2007, Groupon has built an email list of 50 million subscribers and have kept them enraptured even though they send an email almost every single day. Is it the deals? I would argue that it is not. Groupon: Is it [...]
I believe so strongly in the power of targeted, focused landing pages, that I’m going to prepare you for the inevitable battles that will ensue. It is inevitable that forces of darkness will swoop down on you as you prepare a page designed for high conversion rates.
Tom had two sites targeting the same audience, and getting about the same traffic. Both had analytics installed. This was a rare opportunity to see how two very different approaches to Web site design affected online sales conversion out in the real world.
You can connect with thousands of visitors to your site by understanding only four of them. Communicating is connecting. If you’re communicating successfully, each of your readers will feel that you are writing directly to them. I’m going to introduce you to a method of writing that will forge strong connections with your readers. You [...]