Friday, April 18th, 2014

Cascade Content is Content Marketing – Simplified

  It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there on page 92. Digital content has legs. One […]

Cascading Content is Content Marketing Made Easier

Your presentation will set off a cascade of content. It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there […]

Last Call for ebook Special – Business Video Through The Eyes of Your Prospects

June 14, 2013 by  
Filed under Video that Converts

The big brains in the Conversion Sciences lab have been working around the clock to bring you an interactive ebook about the science behind business video. Business Video Through the Eyes of Your Prospects is a must read for any business looking to invest in video. The guys in the lab coats have taken their […]

Which Test Won Live Event This Week!

The Conversion Sciences team is packing up the coffee cup beakers and the lab coats and heading to downtown Austin for the Which Test Won Live Event happening this Thursday and Friday. We know you have a few questions, so here’s the rundown. What is Which Test Won Live? “WhichTestWon’s The Live Event is the […]

Strategic Use of Ebooks and the Science of Color in Marketing – For Further Study

May 6, 2013 by  
Filed under For Further Study

How to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects). Content is the way you charge and release […]

Do Not Buy My Book (Get it for free)

I’m going to make this brief. Get a free copy at the Amazon Kindle Store As a reader of The Conversion Scientist, I’m offering you free copy of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist for your Kindle, iPad or Smarthphone. All you have to do is visit the Amazon Kindle […]

Build a Marketing “Battery” that Stores Purchase Power

How to build a marketing database that keeps prospects engaged It sounded like the perfect market: A large and growing marketplace A need so critical that it strikes at the very foundations of the family Increasing competition for scarce supply A marketplace actively using the Internet to solve the problem Add to these the fact […]