14 Inspiring Email Subject Line Hacks from the SXSW Catalog

Each year, I do a study of the SXSW panel names, looking for inspiration and common themes that I can use in my own email subject lines. This year, I present examples of panel titles that use the following hacks

7 Marketing Lessons Learned When Naming My New Book

  After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all [...]

Lessons from Groupon: How to Succeed with Email

Whatever you think of deals site leader Groupon, you can’t argue with their amazing success. Since 2007, Groupon has built an email list of 50 million subscribers and have kept them enraptured even though they send an email almost every single day. Is it the deals? I would argue that it is not. Groupon: Is it [...]

Landing Pages, Email Frequency and Social Media Conversion: For Further Study

This week I offer articles and posts from the world of online sales conversion including landing pages, email frequency and social media conversion. Subscribe by email.

Using “Bacn” to Convert Demo “Tryers” to Buyers

Service sites have an advantage: you can try the product right there on the Web. They have a disadvantage, though: two conversions to buy. I analyze some bacn I received from simple CRM site Pipedrive. I provide some best practices for this overlooked strategy.

Email: Using a blog to get Relevance and Frequency (VIDEO)

Use a blog-to-email strategy to get both relevance and frequency from your email. Thanks Globe Runner SEO for the video.

Email that is Relevant and Frequent: The Instant E-Newsletter

If email is not working for you, it is probably because of low frequency. Here are the instructions for creating a curated e-newsletter that is automatically sent to grateful prospects.

Read the Articles that The Conversion Scientist is Reading: For Further Study

When I find a good checklist, best practice or how-to, I save it to my personal library. “For Further Study,” is a scannable, quickly digested weekly email that shares these links with you.

63 Great Email Subject Lines from the SXSW Catalog

Your commercial email would enjoy significantly greater open rates if you used subject lines like SXSW session titles. No one’s going to click through from your email if they don’t open it and read it. Here’s a list of my favorites.

The Blog Volcano Drives Search, Social Media and Email

Your blog is like a volcano. When blog lava (content) flows you get social media, search and email benefits.

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