Social Appending: How Far We Have Come

In my most recent ClickZ column, I reflect back on my days as a marketing cog in the corporate machine, a time in which the practice of email “appending” was considered bad practice. Now ESPs are appending social network information to their client databases.

Conversion Alert: Invisibility Ray Hurts Email Open Rates and Click-through Rates

Evil forces threaten to render your emails invisible. Learn how to avoid email invisibility and increase your email’s open rate and click-through rate.

Build a Marketing “Battery” that Stores Purchase Power

How to build a marketing database that keeps prospects engaged It sounded like the perfect market: A large and growing marketplace A need so critical that it strikes at the very foundations of the family Increasing competition for scarce supply A marketplace actively using the Internet to solve the problem Add to these the fact [...]

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