Analytics for Everyone
January 7, 2010 by Brian Massey, The Conversion Scientist
Filed under Events
Spend precious Web resources on the smart stuff If you follow The Conversion Scientist, you will have dutifully put an analytics package in place on your Web site, such as Google Analytics, Woopra, Clicky or SiteMeter. This doesn’t mean that the information has helped you improve your Web site. Let’s change that. Let me [...]
What is a Conversion Scientist? (Video)
November 30, 2009 by Brian Massey, The Conversion Scientist
Filed under Content that Converts
“Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech Ranch invited me to sit down with him and talk about my favorite topic: conversion. For some unknown reason, I was succinct and somewhat articulate. Go figger. Watch the video [...]
Entrepreneurship – One thing the US could export to change the world
September 21, 2009 by Brian Massey, The Conversion Scientist
Filed under Events
Teach a man to fish and you feed him for life. Teach a woman to fish and you feed a village. Every entrepreneur should come to understand what microcredit is teaching us. This movement is teaching us about the very foundation of our free enterprise system. It is teaching us where compassion lives within our [...]
