7 Marketing Lessons Learned When Naming My New Book

  After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all [...]

How Buyer Personas will Rock the Conversion Rates of your Landing Pages [VIDEO]

Demographics can lie to you. In fact, they often do. This makes them very unreliable when you are trying to make decisions about what to put on your website. How demographics mislead us and how analytics can set us on the right page again The Content, headings, copy and images all impact the success of [...]

Landing Pages, Email Frequency and Social Media Conversion: For Further Study

This week I offer articles and posts from the world of online sales conversion including landing pages, email frequency and social media conversion. Subscribe by email.

Analytics, Facebook, Conversion Posts and Video: For Further Study Oct 8

Google Analytics: A Few Cool Tips On Advanced Segments – Fhenrir Chronicles Oct 06, 2011 10:49 pm @GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get. For those that want to drill down on Advanced Segments in Google [...]

Building Great Landing Pages Means Starting at the End

Instead of starting with a template, start your landing pages from the call to action and build it backwards. This will avoid the introduction of elements that reduce your conversion rates unnecessarily.

5 Ways to Prepare for the Battle of the Landing Page

I believe so strongly in the power of targeted, focused landing pages, that I’m going to prepare you for the inevitable battles that will ensue. It is inevitable that forces of darkness will swoop down on you as you prepare a page designed for high conversion rates.

15 Online Sales Conversion Tactics for Landing Pages

I’ll be sharing with you fifteen components of high-performing landing pages that you can use to increase your online sales conversion.

How to Keep Your Content Promises

When we don’t consider what visitors expect when we offer them our content, we set a series of events in motion that results in our visitors feeling… dumb. Here are four ways we let break promises to our readers.

B2B Marketers Must Embrace Conversion Marketing

Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden.

Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers try everything that B2C businesses are using, they risk irrelevance if they don’t.

Secrets of The “Bad Boys” of Online Sales Conversion

Video and Audio. We call them affiliate marketers, infopreneurs or online goo-roos. They push health care products, supplements, exercise tapes, and get-rich-quick schemes. We can learn from them about online sales conversion because they test the hell out of their landing pages.

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