If You Don’t Tell Your Kids About Conversion, Who Will?

No parent relishes having “the talk” about conversion rates. No one wants to tell their kids: “Kids, conversion rates are still only around 2 percent” or tell them the naked truth about all the sites out there that were never optimized. Or point out that they’re hanging with the wrong crowd when it comes to [...]

I Hate the Title of My Webinar

I am somewhat embarrassed to tell you that I'm doing a webinar with a really interesting company – Maxymiser – but that we really blew it on the title. The irony is that the webinar is all about designing websites and content that appeal to your most valuable visitors. You are valuable to me, yet [...]

Email that is Relevant and Frequent: The Instant E-Newsletter

If email is not working for you, it is probably because of low frequency. Here are the instructions for creating a curated e-newsletter that is automatically sent to grateful prospects.

Hot Seat Video: Content Marketing and Conversion

This isn’t your “play nice and listen while the guy reads his content marketing and conversion slides” sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and questioning every word.

Words of Wisdom for a Recent Marketing Grad

What would you say to help a recent marketing graduate? Here’s what I said, including the definition of “conversion” and the strange math of conversion marketing.

7 Things Marketers Can Learn from Pro Wrestling

Playing it safe will keep you from getting hurt — and from getting customers Fast Company columnist Sam Ford offers an insightful and entertaining treatise on how Corporations — and brands and small businesses – can take a page from the world of “professional” wresting. In short, Ford follows his own advice with this column. [...]

Avoiding the Marketing Strategies that Don’t Convert

Design your Web site around the strategies that drive leads and sales I had one of those meetings this week; a meeting with a company that has really come to understand the significance of online conversion in their business. I predict good things for them. They’d taken advantage of a Conversion Sciences home page review, [...]

What is a Conversion Scientist? (Video)

“Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech Ranch invited me to sit down with him and talk about my favorite topic: conversion. For some unknown reason, I was succinct and somewhat articulate. Go figger. Watch the video [...]

Build a Marketing “Battery” that Stores Purchase Power

How to build a marketing database that keeps prospects engaged It sounded like the perfect market: A large and growing marketplace A need so critical that it strikes at the very foundations of the family Increasing competition for scarce supply A marketplace actively using the Internet to solve the problem Add to these the fact [...]

Relate to Four, Connect with Thousands

You can connect with thousands of visitors to your site by understanding only four of them. Communicating is connecting. If you’re communicating successfully, each of your readers will feel that you are writing directly to them. I’m going to introduce you to a method of writing that will forge strong connections with your readers. You [...]