If You Don’t Tell Your Kids About Conversion, Who Will?

No parent relishes having “the talk” about conversion rates. No one wants to tell their kids: “Kids, conversion rates are still only around 2 percent” or tell them the naked truth about all the sites out there that were never optimized. Or point out that they’re hanging with the wrong crowd when it comes to [...]

I Hate the Title of My Webinar

I am somewhat embarrassed to tell you that I'm doing a webinar with a really interesting company – Maxymiser – but that we really blew it on the title. The irony is that the webinar is all about designing websites and content that appeal to your most valuable visitors. You are valuable to me, yet [...]

Email that is Relevant and Frequent: The Instant E-Newsletter

If email is not working for you, it is probably because of low frequency. Here are the instructions for creating a curated e-newsletter that is automatically sent to grateful prospects.

Hot Seat Video: Content Marketing and Conversion

This isn’t your “play nice and listen while the guy reads his content marketing and conversion slides” sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and questioning every word.

Words of Wisdom for a Recent Marketing Grad

What would you say to help a recent marketing graduate? Here’s what I said, including the definition of “conversion” and the strange math of conversion marketing.