Saturday, February 4th, 2012

Mobile Marketing, Social Media and Conversion: Show me the Money (NSFW)

Tom Myer of the American Marketing Association heards the cats: Brian Massey (Conversion), Tom Hayden (Mobile Marketing) and Jen Wojcik (Social Media) in a panel discussion entitled “Show Me the Money: Make Marketing Work for You.”

Mobile Marketing Intermediaries Meet Targeted Banner Advertising

I had the pleasure of being on a panel with Tim Hayden of Blue Clover Studios recently, and overheard him talking about real-life targeted banner advertising: billboards that connected with your mobile phone as you passed by.

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