Is Newsday.com the Titanic of Online Newspapers?
April 30, 2010 by Brian Massey, The Conversion Scientist
Filed under Case Studies
Myriad books and movies have been produced round the sinking of the Titanic, and after almost a century it still resonates in our collective memories. It wasn’t a single iceberg that struck the hull of online newspaper newsday.com. Instead, they got mired in the ice flows off the coast of bad choices, resulting in few subscribers./p
$4 Million for 35 Subscribers: Does Newsday’s Online Newspaper Have a Sales Conversion Problem?
March 20, 2010 by Brian Massey, The Conversion Scientist
Filed under ConversionCast
Conversion analysis reveals some missed opportunities The New York Observer paints a pretty stunning picture of one attempt to launch an online newspaper Web site. Was it to be expected, or is this an online sales conversion problem? The article states that, after a $4 million overhaul and redesign, newsday.com, the online arm of the [...]




