Online Sales Conversion is a Hero’s Journey

The Iliad and The Odyssey, TV Sitcoms, your Website….what do they all have in common? The Hero’s Journey. Recently I read that Dan Harmon, creator of the quirky TV show Community (NBC) uses the literary device of the Hero’s Journey to map out his episodes. They all involve taking someone from his comfort zone, through [...]

5 Landing Page Best Practices for Content Marketing

Don’t let your content marketing go out without a strategy to draw readers back to your site and a landing page to get them to convert – even if that conversion is to get your next content offering.

Good Art, Bad Science Lowers Lead Conversion Rates

Your value proposition, value statement, unique selling proposition or offer are critical to getting seen, heard or read. At Enviromedia the art works, but the science keeps them from capitalizing on their genius.

To the Bat Cave! Your Own Secret Conversion Marketing Laboratory

Sometimes it’s better to ask forgiveness than permission Warning: this information will make you a more successful marketer, but may also put your immediate job in jeopardy. To be a true hero, you must have two things: An arch nemesis A secret Unfortunately for those of us in marketing, our nemesis is often the organization [...]

SEO 101: Good Traffic Converts Better (INFOGRAPH)

Search engine optimization (SEO) helps with online sales conversion by telling the search engines what your Web site is about, so that people who are looking for things you offer find you and everyone else goes somewhere else.

Introduction to the Conversion Marketing Stack

Your conversion marketing practice is actually a “stack” of disciplines each of which you will have some level of capability with. If you are marketing online, you are involved with conversion issues by definition.

The Site as a Service: Core Conversion Marketing Strategies

The core online sales conversion marketing pattern that service and Web 2.0 sites should adopt is the “Site as a Service Pattern.” This is the fifth and last of the core conversion strategies in this series.

Words of Wisdom for a Recent Marketing Grad

What would you say to help a recent marketing graduate? Here’s what I said, including the definition of “conversion” and the strange math of conversion marketing.