Building Great Landing Pages Means Starting at the End

Instead of starting with a template, start your landing pages from the call to action and build it backwards. This will avoid the introduction of elements that reduce your conversion rates unnecessarily.

Are You Sending Your Store-bought Traffic Off to Mark Zuckerberg?

The common wisdom among social media marketers is “put links to your social media everywhere.” As it turns out, this can hurt your online sales conversion rate.

Five Copywriters That Can Make or Break Your Conversion Rate

If you could only hire one professional that would increase your online sales conversion rate, it would be a copywriter. Here are five kinds of copywriters you may run into.

Social Media and Conversion by Jeffrey Eisenberg

INFOGRAPH: Jeffrey Eisenberg gave us his unique view on Social Media as only a Conversion expert can at the Keynote at PubCon Austin 2011.

How to Convert Social Shoppers into Online Sales [SXSW]

As you might expect, I work with a number of E-commerce sites. Companies that sell things online is a faaaaaast moving target, so I’m glad to have folks like Willo O’Brien to keep me up to date on best practices in social shopping and online sales.

15 Online Sales Conversion Tactics for Landing Pages

I’ll be sharing with you fifteen components of high-performing landing pages that you can use to increase your online sales conversion.

How Analytics Saved One Business’s Online Sales

Tom had two sites targeting the same audience, and getting about the same traffic. Both had analytics installed. This was a rare opportunity to see how two very different approaches to Web site design affected online sales conversion out in the real world.

The Site as a Service: Core Conversion Marketing Strategies

The core online sales conversion marketing pattern that service and Web 2.0 sites should adopt is the “Site as a Service Pattern.” This is the fifth and last of the core conversion strategies in this series.

Secrets of The “Bad Boys” of Online Sales Conversion

Video and Audio. We call them affiliate marketers, infopreneurs or online goo-roos. They push health care products, supplements, exercise tapes, and get-rich-quick schemes. We can learn from them about online sales conversion because they test the hell out of their landing pages.

Is 2010 the Year of Web Site Optimization?

2010 is the year for Web site optimization. Still we have to remember that Web site optimization is at the top of the conversion stack. First you have truly know your visitor. You have to create a content platform to answer questions. You have to identify the best media strategies and channels to reach your target audience. And most importantly, you have to have the content your customers want. And then you’re ready for optimization.

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